Tag Archives: search engine optimization

Tips for Effective Searching: Knowing your Defaults Results in Better Google Search Engine Results

When trying to get relevant search engine results from Google, it helps to know your defaults. Here’s some tips for improving your searching from our resident datadiva, Sandy Malloy.

Business Wire’s Inclusion in Google News Archives Means Press Releases Live Forever

The Business Wire Google News archive goes back to the 1990s. Your press releases, like diamonds, are forever. Believe it.

Send Your Press Release on a High Quality Site

Not all news distributors and websites are created equal, says Google. Here’s some questions to ask when deciding what constitutes a high quality sites for sending out your news releases

How to Keep Your Press Releases From Getting Rejected by Google News

To get your press release into Google News, don’t be too redundant with keywords and hyperlinks. Too much redundancy appears to be a red flag.

SEO 104: Press Release SEO Final Exam

Welcome to the final edition (for now) of our SEO Q&A mini-series.  If you haven’t yet, I recommend taking a few minutes and reading through the previous posts: SEO 101, SEO 102 and SEO 103. If you’re the impatient type, feel free to go straight to the Final Exam.  Otherwise, continue on to our final [...]

SEO 103: Advanced Press Release SEO Questions From Our Webinars

Welcome to the third edition of our webinar Q&A series.  If you missed the first two posts, please take a moment to read SEO 101 and SEO 102 so you’ll be prepared for the final exam at the end of SEO 104. Ready?  Here’s the third selection of questions straight from attendees of our press [...]

SEO 102: More Press Release Optimization Questions from our Webinars

This is the second edition in my mini-series on SEO basics based on questions we’ve received in our ongoing webinar series on press release SEO.  In this post I address five questions that are a bit more advanced than those I answered in SEO 101, the first post in the series. Should we embed a [...]

SEO 101: Questions From Our Press Release Optimization Webinar

For this edition of SEO Tip Jar I culled some questions from last week’s webinar on Press Release SEO presented by Alison MacDonald, Raschanda Hall and  yours truly.  We’ve held this webinar a few times now, and some questions keep coming up.  In that vein, I thought I’d start a mini-series answering your basic press [...]

White Paper on The State of the Press Release Offers Tips for Maximizing their Success

White Paper on the State of the Press Release offers tips on maximizing their success in today’s cluttered Internet environment

Seven Traits of Highly Effective Press Releases

For this edition of SEO Tip Jar I wanted to look at hit releases and see what attributes they tend to have in common.  My methodology was simple and straightforward.  I defined hit releases as those getting the most release reads (or page views) and took the top 10 releases on EON: Enhanced Online News [...]