science - intellibridge investor relations resources

Tag Archives: science

Opportunity Clicks: Social Media and Converting Clicks into Action

February 23, 2011 – 6:49 am

Social Media is celebrated for its power to cultivate influential relationships and foster viral conversations. As consumer attention shifts away from traditional mediums and migrates to the golden triangle of mobile, PC, and next generation Web appliances, businesses are racing to engage in the hopes of capturing fleeting awareness and igniting affinity. Social media, as [...]

By brian | Posted in Industry Blogs | Also tagged action, Business - Marketing, click, click to action, conversion, social media, web marketing | Comments Off

Social “Me”dia and the Evolving Twitter Egosystem

September 3, 2010 – 10:24 am

There’s a saying, “technology changes, people don’t.” Yet, when we consider the impact of technology on our daily lives, some very interesting observations surface… A pen now feels awkward to hold and as such, our penmanship is deteriorating. It’s now common to sit at a dinner table with family and friends where some are actively [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, behavior, Business - Marketing, Culture, Facebook, social media, social+science, sociology, twitter | Comments Off

7 Scientific Ways to Promote Sharing on Facebook

May 10, 2010 – 5:27 am

Leonardo Da Vinci once wrote, “simplicity is the ultimate sophistication.” Kelly Johnson modernized that philosophy with an alternate twist, KISS, Keep it Simple, Stupid a.k.a. Keep it Short and Simple.
In a social economy where attention is a precious commodity, the ability to strip a social object down to its essence to capture attention has less [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, dan zarrella, Facebook, sharing, social, social media, twitter, viral | Comments Off

Mark Drapeau’s New Job: Corporate Public Diplomacy via Innovative Social Engagement

January 19, 2010 – 10:34 am

Guest post by Mark Drapeau
For a good part of my career, I was a scientist researching how animal behavior is controlled by genes and neurons. Desiring something more, I got a terrific fellowship from the scientific society AAAS in 2006 and was able to conduct science and technology policy research at the Department of Defense [...]

By brian | Posted in Industry Blogs, Research | Also tagged mark drapeau, Microsoft, New Media University, social | Comments Off

The Science of Retweets on Twitter

October 23, 2009 – 4:25 am

Source: Young Go Getter
Over the years, I’ve had the opportunity to work with “Viral Marketing Scientist” Dan Zarrella on special projects related to Twitter. His focus on social science and psychology as it relates to new media and online interaction and behavior is in line with my philosophy and approach to understanding and documenting socialized [...]

By brian | Posted in Industry Blogs | Also tagged aperture, attention, behavior, Business - Marketing, dan zarrella, day, Psychology, retweet, social media, time, tweet, twitter, word | Comments Off

The Psychology of Twitter with Dr. Drew

October 12, 2009 – 5:29 am

Twitter is a phenomenon unto itself. Which is why, in the study of Social Media, Digital Anthropology and Sociology prevails.
Technology indeed facilitates interaction while also introducing us to nuances that transcend the parameters governing natural conversations and asynchronous dialogue into new forms of conversational threads and networks.
Twitter is among those networks actively studied by many [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, dr. drew, media, pinsky, Psychology, social, social media, sociology, tweet, twitter | Comments Off

Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You

April 23, 2009 – 9:59 pm

Source
Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.
According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a [...]

By admin | Posted in Industry Blogs | Also tagged 2.0, art, blog, blogger, brian+solis, Business - Marketing, Business – Marketing, communications, ebook, marcom, media, media2.0, new, pitch, pitching, PR, PR 2.0 - New Communications, PR2.0, public, relations, relationship, social, social media, twitter | Comments Off