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Tag Archives: sales

What Osama bin Laden can teach financial advisors

May 2, 2011 – 6:45 am

I woke up in the middle of the night to learn of the demise of terrorist mastermind, Osama bin Laden. What really got me, though, was the fact that he lived in a periphery city in a million dollar mansion — and ostensibly, everyone knew. He lived in a close-knit community in which his neighbors, [...]

By Zack Miller | Posted in Uncategorized | Also tagged advisorinsider, bin laden, finance, financial advisors, industry news, investment advisors, marketing | Comments Off

The 5th C of Community, Social Commerce

November 1, 2010 – 5:36 am

Brands are racing to create a social presence on Facebook, Twitter and the hottest social networks of the moment. The initial goals, of course, are to increase brand awareness and build community. To do so however, takes a holistic approach that extends beyond the regiment of broadcasting messages to silent audiences. Now, brands must establish [...]

By brian | Posted in Industry Blogs | Also tagged 4 c's, 5 c's, advertising, Business - Marketing, commerce, community, consumer, f-commerce, Facebook, social, social media, walmart | Comments Off

Connecting the Dots: Socializing Touchpoints

September 6, 2010 – 10:10 am

We are now down to the second-to-last video where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media. In this segment, we outline the importance of connecting offline and online experiences. Brands must now introduce a connected series of touchpoints between traditional and new media programs to define [...]

By brian | Posted in Industry Blogs | Also tagged brand, branding, Business - Marketing, first mile, last mile, PR 2.0 - New Communications, social media, touchpoint | Comments Off

Social Media is Measured by the Sum of Its Parts

July 28, 2010 – 5:19 am

Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what [...]

By brian | Posted in Industry Blogs | Also tagged brand, business, Business - Marketing, communications, hr, PR, roi, social media | Comments Off

On Twitter, The Early Bird Gets the Worm

July 3, 2010 – 10:17 am

Social Shopping is not new, but it is indeed gaining significant momentum. In fact, it represents the latest leaf in the new Conversation Prism infographic set to launch next week. Twitter too, is gaining velocity in a direction many skeptics didn’t think possible, the ability to monetize the stream. Twitter is set to introduce a [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, earlybird, finance, monetize, social media, twitter | Comments Off

The Last Mile: The Socialization of Business

June 28, 2010 – 5:44 am

I’m working on developing ideas that originated when writing Engage. It didn’t make the deadline, but wanted to share them here with you for your review and also to seek your feedback… Everything begins with a shift in perspective from viewing stakeholders as a separate entity, “us vs. them,” to a singular view of “us [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, customer, last mile, PR, service, social media | Comments Off

The Business of B2B Social Media

May 12, 2010 – 5:52 am

Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business transactions. However, B2B, as in any other field impacted by online activity, is faced with a prime opportunity to not only cultivate communities in social networks and other social [...]

By brian | Posted in Industry Blogs | Also tagged b2b, b2c, Business - Marketing, influence, interactive, New Media University, spend | Comments Off

The Business of Social Media: B2B and B2C Engagement by the Numbers

January 8, 2010 – 6:08 am

I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive [...]

By brian | Posted in Industry Blogs | Also tagged b2b, b2c, branding, business, Business - Marketing, consumer, crm, customer, scrm, social media, srm, women | Comments Off

Convert prospects to clients through DRIP marketing

July 6, 2009 – 8:11 am

In early June, an advisor who reads my blog sent me an email called “Sales Statistics.” It provided some interesting statistics about how many times one must contact a prospect before making a sale.
Here is what the email said:
48% of sales people never follow up with a prospect.
25% of sales people make a second [...]

By Kristen Luke | Posted in Uncategorized | Also tagged broker, email marketing, financial advisors, kristen luke, sales 2.0, social media, wealth management marketing | Comments Off

How Tweet It Is: @DellOutlet Banks $2 Million on Twitter

June 11, 2009 – 10:39 pm

Good friend Richard Binhammer of Dell (@richardatdell) reached out to let me know that the company is releasing the latest financial figures for its @DellOutlet account on Twitter tonight.
Last December, the company generated over $1 million in revenue through @delloutlet by posting special offers and also nurturing customer relationships on Twitter. Today Dell reported over [...]

By brian | Posted in Industry Blogs | Also tagged 2.0, Business - Marketing, dell, delloutlet, media, media 2.0, million, PR, PR 2.0, Publicity, roi, social, social media, tweet, twitter | Comments Off