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Tag Archives: roi

ROI Doesn’t Mean ‘Return on Ignorance’

August 9, 2010 – 5:11 am

The new world of Social Media is among the most actively analyzed, misunderstood, and at the same time, celebrated mediums affecting businesses today. At the very least, it introduces a renewed sense of vigor that is challenging creativity and convention and also inspiring more human connections in the process. Social Media also introduces new channels [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, BusinessWeek, kpi, Measurement, metrics, social media | Comments Off

Social Media is Measured by the Sum of Its Parts

July 28, 2010 – 5:19 am

Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what [...]

By brian | Posted in Industry Blogs | Also tagged brand, business, Business - Marketing, communications, hr, PR, sales, social media | Comments Off

How Businesses Learn the Value and Impact of New Media: Uh-Oh vs. Aha Moments

May 25, 2010 – 5:47 am

In celebration of National Small Business Week…
This year, Social Media marketing will gain significant support in resources and investment across businesses of all shapes and sizes.
So what’s new?
Now, a line is being drawn between edglings and underlings. Where we choose to stand affects the presence of our brand and value in new [...]

By brian | Posted in Industry Blogs | Also tagged aha, business, Business - Marketing, engage, Measurement, social media, uh-oh, value | Comments Off

The State and Future of Twitter 2010: Part Two

April 21, 2010 – 5:29 am

The influence and promise of Twitter is only now starting to materialize. Everything that occurred prior to Chirp has lead us to this moment and as such, is almost worthy of categorization as BC (Before Chirp). Everything that happens now, is almost symbolic of a new movement (AC, After Chirp) and as such, it essentially [...]

By brian | Posted in Industry Blogs | Also tagged ad, advertising, Business - Marketing, chirp, promoted, social media, sponsored, tweet, twitter | Comments Off

World Wide Rave – A Book Review

February 22, 2010 – 9:43 am

I know why David Meerman Scott (@dmscott), author of The New Rules of Marketing & PR and World Wide Rave is one of my favorite marketing/PR authors…it’s because he writes a book that has me absorbed in every page. Congratulations David on World Wide Rave, another book really well done!

By Deirdre | Posted in Industry Blogs | Also tagged book, David Meerman Scott, dmscott, social media, The New Rules of Marketing & PR, World Wide Rave | Comments Off

ROI: How to Measure Return on Investment in Social Media

February 22, 2010 – 6:05 am

What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“
Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary [...]

By brian | Posted in Industry Blogs | Also tagged branding, Business - Marketing, emarketer, interactive, investment, marketingprofs, mashable, return, social media | Comments Off

Removing the Blindfold that Prevents True Engagement and Measurement in Social Media

January 20, 2010 – 6:34 am

MarketingProfs recently published a fantastic report on the equality of B2B and B2C adoption and practice of social media. In “The State of Social Media Marketing,” the 242-page report shared how over 5,000 marketers and business professionals use social media to create award winning campaigns, measure ROI, and reach audiences. Jay Baer offers an interesting [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, engagement, marketingprofs, social media | Comments Off

How Tweet It Is: @DellOutlet Banks $2 Million on Twitter

June 11, 2009 – 10:39 pm

Good friend Richard Binhammer of Dell (@richardatdell) reached out to let me know that the company is releasing the latest financial figures for its @DellOutlet account on Twitter tonight.
Last December, the company generated over $1 million in revenue through @delloutlet by posting special offers and also nurturing customer relationships on Twitter. Today Dell reported over [...]

By brian | Posted in Industry Blogs | Also tagged 2.0, Business - Marketing, dell, delloutlet, media, media 2.0, million, PR, PR 2.0, Publicity, sales, social, social media, tweet, twitter | Comments Off