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Tag Archives: roi

What’s the R.O.I.? A Framework for Social Analytics

September 1, 2011 – 6:46 am

“Not everything that can be counted counts, and not everything that counts can be counted.” - Albert Einstein Say hello to my little friends, R.O. & I. Yes. Return on investment have become the bane of an entire new media industry. However, avoidance is not the answer. While the question of “what’s the R.O.I. of [...]

By brian | Posted in Industry Blogs | Also tagged Altimeter Group, analytics, business, Business - Marketing, listening, Measurement, metrics, report, social media, susan etlinger | Comments Off

This is a Time for Leaders to Lead not React

June 7, 2011 – 10:19 am

If you’re reacting, someone else defines what you’re going to do, rather than defining what people need to do. Your businesses faces great change. This statement is true about customers, competitors, and everyone else affecting market behavior. The question is, what are you going to do about it? Customer engagement, and specifically customer engagement in [...]

By brian | Posted in Industry Blogs | Also tagged adaptive business, business, Business - Marketing, Change, crm, dr. natalie, scrm, social business, social media | Comments Off

You Can’t Measure What It Is You Do Not Value

May 24, 2011 – 6:34 am

ROI is as popular an acronym in social media as OMG or LOL are in TXTING. No matter how much you believe in social media, the reality is that management needs to know, what’s the ROI of Tweets in “the” Twitter or Likes in “that” Facebook thing that all the kids are talking about? Kidding [...]

By brian | Posted in Industry Blogs | Also tagged 3f's, Business - Marketing, conversion, Facebook, like, Measurement, social media, twitter | Comments Off

Social Media ROI: ROI Doesn’t Stand for Return on Ignorance

April 20, 2011 – 6:17 am

My good friend Olivier Blanchard recently released his new book, Social Media ROI, Managing and Measuring Social Media Efforts in Your Organization. As he was nearing its completion, he asked if I would write the foreword and to be honest, I was flattered. I agreed to do so under one condition, that I get the [...]

By brian | Posted in Industry Blogs | Also tagged book, Business - Marketing, foreword, Measurement, olivier blanchard, social media | Comments Off

In Social Media, Failing to Plan is Planning to Fail

January 6, 2011 – 7:19 am

I’ve received many inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011. There are a series of discussions hitting the blogosphere and the Twitterverse exploring this very topic, some elementary and others on the right path. [...]

By brian | Posted in Industry Blogs | Also tagged adaptive, adaptive business, advertising, business, Business - Marketing, campaign, fail, gartner, metrics, scrm, social business, social media, srm | Comments Off

ROI Doesn’t Mean ‘Return on Ignorance’

August 9, 2010 – 5:11 am

The new world of Social Media is among the most actively analyzed, misunderstood, and at the same time, celebrated mediums affecting businesses today. At the very least, it introduces a renewed sense of vigor that is challenging creativity and convention and also inspiring more human connections in the process. Social Media also introduces new channels [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, BusinessWeek, kpi, Measurement, metrics, social media | Comments Off

Social Media is Measured by the Sum of Its Parts

July 28, 2010 – 5:19 am

Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what [...]

By brian | Posted in Industry Blogs | Also tagged brand, business, Business - Marketing, communications, hr, PR, sales, social media | Comments Off

How Businesses Learn the Value and Impact of New Media: Uh-Oh vs. Aha Moments

May 25, 2010 – 5:47 am

In celebration of National Small Business Week…
This year, Social Media marketing will gain significant support in resources and investment across businesses of all shapes and sizes.
So what’s new?
Now, a line is being drawn between edglings and underlings. Where we choose to stand affects the presence of our brand and value in new [...]

By brian | Posted in Industry Blogs | Also tagged aha, business, Business - Marketing, engage, Measurement, social media, uh-oh, value | Comments Off

The State and Future of Twitter 2010: Part Two

April 21, 2010 – 5:29 am

The influence and promise of Twitter is only now starting to materialize. Everything that occurred prior to Chirp has lead us to this moment and as such, is almost worthy of categorization as BC (Before Chirp). Everything that happens now, is almost symbolic of a new movement (AC, After Chirp) and as such, it essentially [...]

By brian | Posted in Industry Blogs | Also tagged ad, advertising, Business - Marketing, chirp, promoted, social media, sponsored, tweet, twitter | Comments Off

World Wide Rave – A Book Review

February 22, 2010 – 9:43 am

I know why David Meerman Scott (@dmscott), author of The New Rules of Marketing & PR and World Wide Rave is one of my favorite marketing/PR authors…it’s because he writes a book that has me absorbed in every page. Congratulations David on World Wide Rave, another book really well done!

By Deirdre | Posted in Industry Blogs | Also tagged book, David Meerman Scott, dmscott, social media, The New Rules of Marketing & PR, World Wide Rave | Comments Off