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Tag Archives: resonance

Video: From Social Graphs to Interest Graphs

August 27, 2010 – 11:54 am

In the next installment of discussions exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I review how relationships online are evolving from social networks to social “nicheworks” or contextual networks. In social media, how we connect with one another reflects our interests as well as our contacts. We’re [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, interest graph, nichework, relations, relationships, rrs, social media, socialgraph, twitter | Comments Off

Social Media’s Critical Path: Relevance to Resonance to Significance

August 16, 2010 – 5:22 am

If Social Media warranted a mantra, it would sound something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This intentional form of alternative giving is referred to as “generalized reciprocity” or “generalized exchange.” And, the idea of giving something to [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, critical path, harvard, havard business, hbr, relevance, rrs, significance, social media | Comments Off