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Tag Archives: relationships

Social CRM Needs Clarity

December 30, 2011 – 4:13 pm

As the headline implies, even though Social CRM exists as an official category, what it is and what it is not is blurry and hotly debated. No, it doesn’t need a new definition. And, no, it doesn’t need new leadership. sCRM, and now “social enterprise” as categories could however, benefit from clarity around what it [...]

By Brian Solis | Posted in Industry Blogs | Also tagged advice, Authority, Business - Marketing, crm, denis pombriant, enterprise, mitch+denny, paul greenberg, scrm, social, social crm, social media, software, software advice, vendor | Comments Off

Bloggers Have More of an Influence in 2011

November 14, 2011 – 11:10 am

I found a really interesting annual study by Technorati called, “State of the Blogosphere 2011: Introduction and Methodology.” Of particular interest to me was the breakdown of the different types of bloggers and the motivations and consequences for blogging. If I were to categorize myself in relation to this study, my blogging falls in two [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged blogging, Deirdre Breakenridge, influencers, PR, PR 2.0, PR 2.0 Technology, social media | Comments Off

Who Are You Teaching Today?

October 31, 2011 – 6:41 am

A Guest Post by Shonali Burke As I’ve been getting more involved in social media over the last few years, one of the roads my career has seen me walk is that of teacher. Three years ago, I serendipitously landed an adjunct faculty position at Johns Hopkins, where, ever since, I have been teaching a [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged guest post, Mentoring, PR, PR 2.0, PR 2.0 Technology, public relations, Shonali Burke, social media, Teaching PR | Comments Off

Tips to Improve Media Pitches, Based on My HARO Experience

October 13, 2011 – 7:31 am

A Guest Post By Heather Whaling As PR people, we’re constantly told, “Target your pitches” or “Build relationships with journalists” or “Help journalists meet their deadlines.” But, are we practicing what we preach? I recently used HARO (helpareporter.com) to find sources for a Mashable article I was writing. Normally, I’m the PR person responding to [...]

By Deirdre Breakenridge | Posted in Industry Blogs, Media relations | Also tagged guest post, HARO, Heather Whaling, mashable, PR 2.0, public relations | Comments Off

The DNA of an Apology

October 7, 2011 – 7:03 am

Every week, it seems there is a new PR crisis sweeping across our Twitter streams. Groupon, Airbnb, Kenneth Cole, Esquire, the list goes on and on. Most recently, Netflix has faced backlash for their price hikes and response or lack there of. With all of these instances, it seems that companies still aren’t understanding the [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged blogging, crisis, Crisis Communications, guest post, Harrison Kratz, PR, PR 2.0, social media | Comments Off

Are you Prepared for the Shift in the Purchasing Process?

October 3, 2011 – 9:33 am

A Guest Post By Valerie Simon 1990: I want to go to a new restaurant. I open up the yellow pages, or a copy of a local magazine to find a seafood restaurant nearby. I call two additional restaurants for more information and reservations. 2000: I want to go to a new restaurant. I do [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged guest post, PR 2.0, PR 2.0 Technology, Purchasing Process, social media, Social networks, Strategic Communications, Valerie Simon | Comments Off

PR Job Mentoring Responsibilities

February 21, 2011 – 9:30 am

As a job mentor, my main responsibility is to help my young professional friend find a new position. But, rather than discussing what he’s supposed to do to reach his job search goals, my post is geared toward my weekly responsibilities (not one but many) and what I have to accomplish to be more helpful [...]

By Deirdre | Posted in Industry Blogs | Also tagged communities, Deirdre Breakenridge, Mentoring, PR, PR 2.0, public relations, social media, twitter | Comments Off

PR 2.0: Owning Your Influence

February 14, 2011 – 12:16 pm

Last week I created a video blog about my reading regimen. As I went over my favorite reading resources, two articles stuck in my mind. It was the title of an Entrepreneur Magazine column called “THE WAY I WORK.” The first column highlighted Michael Arrington of TechCrunch, who described his work style as, “My style is to bust the door down and clean the mess up later.” I couldn’t get his work regimen out of my head. Then when Iooked at the same column, a couple of months earlier. Except this time, it was Gary Vaynerchuck letting everyone know that his style was, “Everyday, between every phone call – during every spare second – I’m on Twitter.” These article had an impact on me.

By Deirdre | Posted in Industry Blogs | Also tagged Arianna Huffington, blogging, charlene li, Chris Brogan, communities, Deirdre Breakenridge, Gary Vaynerchuk, influencers, Michael Arrington, PR, PR 2.0, social media | Comments Off

Social Media Policy Development: A Best Practice Approach

February 9, 2011 – 7:43 am

The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the time, resources, and effort to plan and build a policy that empowers the organization, allows people to understand the value of social media and helps them to see how they can better participate as internal brand champions.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PR Plan, PRSA, public relations, Putting the public back in Public Relations, social media, Social media policy, Social networks | Comments Off

Malcolm Gladwell, Your Slip is Showing

February 5, 2011 – 12:09 pm

Solidarity Time is always limited, but in these historic times, I wished to add perspective in the hopes of moving this important conversation in a productive direction. Malcolm Gladwell continues his march toward dissension with his latest installment in the New Yorker about social media vs. social activism. Honestly, Gladwell is more than welcome to [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, egypt, Facebook, iran, malcolm gladwell, networks, social media, sociology, solidarity, ties, twitter | Comments Off