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From Social Graph to Interest Graph: Twitter Tells You Who to Follow

November 19, 2010 – 2:59 pm

Twitter is introducing a new Tab to its redesigned social dashboard. Depending on which test you’re part of, you may already see “People” or “Find People” just to the right of the Messages link at the top. This new feature is the culmination of Twitter’s work to enhance your experience within the rapid-fire micro information [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, exchange, follow, information commerce, interest graph, nichework, People, relationship, social media, socialgraph, ties, twitter | Comments Off

Video: From Social Graphs to Interest Graphs

August 27, 2010 – 11:54 am

In the next installment of discussions exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I review how relationships online are evolving from social networks to social “nicheworks” or contextual networks. In social media, how we connect with one another reflects our interests as well as our contacts. We’re [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, interest graph, nichework, relationships, resonance, rrs, social media, socialgraph, twitter | Comments Off

The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil

July 28, 2009 – 8:42 pm

Expert Series: Louis GraySourceSuccessful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going [...]

By brian | Posted in Industry Blogs | Also tagged blogger, blogger+relations, media, pitch, pitching, PR, PR 2.0, PR 2.0 - New Communications, public+relations, Publicity | Comments Off

May I Have Your Attention Please

July 25, 2009 – 7:55 am

I would like to take this moment to make an ambiguous announcement of sorts.
While I’m currently in the throes of spreading the word about my new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations,” I’ve also launched into the development of my next book. I’ll let you know more very soon…
In order [...]

By brian | Posted in Industry Blogs | Also tagged book, Books, ning, public, public+relations, social media, the public | Comments Off

Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You

April 23, 2009 – 9:59 pm

Source
Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.
According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a [...]

By admin | Posted in Industry Blogs | Also tagged 2.0, art, blog, blogger, brian+solis, Business - Marketing, Business – Marketing, communications, ebook, marcom, media, media2.0, new, pitch, pitching, PR, PR 2.0 - New Communications, PR2.0, public, relationship, science, social, social media, twitter | Comments Off