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Tag Archives: Putting the public back in Public Relations

PRTV Q&A With @KratzPR

January 28, 2011 – 12:03 pm

Public Relations TV, better know as PRTV, was founded by Harrison Kratz of Kratz PR. Harrison hosts a series of interviews and webisodes every week to educate public relations students and professionals, and to provide a good resource for information about the PR industry. I was interested in learning more about PRTV and caught up [...]

By Deirdre | Posted in Industry Blogs | Also tagged book, communities, community, Deirdre Breakenridge, Harrison Kratz, influencers, interview, Kratz PR, Mentoring, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, relationships, social media | Comments Off

The PR Influencer: A #PRStudChat Discussion with @ChrisBrogan

January 24, 2011 – 11:49 am

On January 19th, we announced a very special guest for our #PRStudChat February session. @ChrisBrogan, co-author of Trust Agents, joins our Twitter discussion to enlighten our community on the PR influencer and how to build trust online. Today it’s very important for PR and communications professionals to realize that they are moving from a liaison role to an influencer role, as they become bloggers and educate through democratized media.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, Chris Brogan, communities, community, Deirdre Breakenridge, influencers, media, PR, PR 2.0, PRStudChat, public relations, relationships, Ruder Finn, social media, twitter | Comments Off

Blogger Relations: A Grass Roots Approach

January 17, 2011 – 10:21 am

Last week, a friend from Switzerland reached out and asked me a few questions about blogger relations. She was concerned with the time it takes to initiate and nurture relations with bloggers before you “need” them to write about a client. But, at the same time, she realized that unless you are specialized in a certain field, there is no way that you can converse with all these bloggers.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, community, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, public relations, relationships, social media, twitter | Comments Off

#PRStudChat January 19th Special Announcement

January 14, 2011 – 8:01 am

anuary 19th from 8:30 p.m. to 9:30 p.m. ET is our #PRStudChat session, which will focus on a hot topic that’s weighing on the minds of many executives: the social media policy. Our discussion will cover everything from team development (who is responsible for policy creation) and the important areas to be addressed in a policy to how policies should be guiding employee social outreach and participation.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, Diane Gomez, event, Jeffrey Esposito, Munroe Regional, Organizational Behavior, PR 2.0, PR 2.0 Technology, PRSA, PRStudChat, relationships, Ryan Gerds, social media, Social media policy, Strategic Communications, twitter, Vista Print | Comments Off

New Year’s Resolutions

December 31, 2010 – 2:26 pm

It’s that time of year again…when we all share New Year’s resolutions. Here are my resolutions for 2011, as they relate to PR and communications. I hope that you will share yours with me. I hope that your New Year is healthy, happy and prosperous!

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, PR, PR 2.0, PRStudChat, public relations, relationships, social media, Social networks, twitter, video | Comments Off

A Happy Holidays Message …

December 27, 2010 – 8:17 am

I’m on my Holiday break and it’s a great time to reflect and to thank so many colleagues who have been supportive in 2010. As professionals we’ve bonded and grown together in public relations. Together we are educating, learning and helping one another. Here’s my Happy Holidays message to my peers. Hope 2011 is an even [...]

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PRSA, PRStudChat, public relations, relationships, social media, Social networks, Strategic Communications, twitter | Comments Off

How to Engage on Facebook and Twitter

December 24, 2010 – 8:21 am

The more you work with your brand to create engagement opportunities on the different social platforms, you will see some common threads where information is shared in both places. However, the more you get to know the platforms, you’ll see there is a divide between the activities on Twitter and the activities on Facebook. Brands must learn how to make each community experience different, to accommodate the needs of the members, to respect the community culture and implement the best collaboration practices.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, Facebook, PR, PR 2.0, PR 2.0 Technology, PR2.0, public relations, relationships, social media, Social networks, Strategic Communications, twitter | Comments Off

The Winner of the #PRStudChat SWAGG Scholarship Award is …

December 20, 2010 – 8:31 am

The 12 Gifts of PRStudChat proved to be an inspiring way to end the year… nearly 1,500 tweets filled with valuable advice and acknowledgement of those who share their gifts with us each day. As a special gift to our community, SWAGG, our December #PRStudChat sponsor, offered one lucky student a $200 scholarship toward their education! Students participating in the chat were asked to leave a comment on PRStudChat.com, answering the question, “How would YOU benefit from a $200 SWAGG Scholarship?”

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, Christina Morgan, communities, community, Deirdre Breakenridge, media, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, relationships, social media, Stand Up to Cancer, SWAGG, twitter | Comments Off

A Special #PRStudChat Announcement

December 13, 2010 – 6:00 pm

On Wednesday, December 15, 2010 at 8:30 p.m. the #PRStudChat community gathers for our Holiday chat session, the 12 Gifts of #PRStudChat. We’ll ask our community how each of the 12 gifts below have helped them during 2010 (at the same time recognizing those special people who help to deliver these gifts to us all year round):

By Deirdre | Posted in Industry Blogs | Also tagged communities, community, Deirdre Breakenridge, event, PR, PR 2.0, PR 2.0 Technology, PR2.0, PRStudChat, public relations, relationships, social media, Social networks, SWAGG, twitter | Comments Off

The 2010 Holiday Tweet Drive

December 10, 2010 – 9:15 am

Because it’s the season to give, I want make sure all of my friends know about the 2010 Holiday Tweet Drive. If you haven’t heard about Tweet Drive, it’s a wonderful cause. Tweet Drive is a nation-wide toy/clothing drive that uses social media to give back to children who are less fortunate and to spread some Holiday cheer along the way!

By Deirdre | Posted in Industry Blogs | Also tagged 2010 Holiday Tweet Drive, blogging, Breakenridge, communities, community, Deirdre Breakenridge, event, Harrison Kratz, PR, PR 2.0, PR 2.0 Technology, PR2.0, PRStudChat, public relations, relationships, social media, twitter | Comments Off