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Tag Archives: Putting the public back in Public Relations

September 15th #PRStudChat Announcement

September 7, 2010 – 6:52 am

Ever since I interviewed Mikinize Stuart at the #swagghamptons event regarding the transition from student to PR professional, there’s been an overwhelming response to this video post. It’s certainly an important topic and one that is extremely helpful to those students who will someday go through the same transition process.

By Deirdre | Posted in Industry Blogs | Also tagged communities, community, PR, PR 2.0, PR 2.0 Technology, PR Job Search, PR Pro, PRStudChat, relationships, social media | Comments Off

Can You Tell Who Tries to Own Social Media?

August 20, 2010 – 10:49 am

In the past, you may have heard me say,”No one owns social media.” However, that doesn’t mean that different departments in your company aren’t trying to own it. Actions always speak louder than words. I remember reading a post a year ago by Jeremiah Owyang that I thought was excellent. He outlined five ways that [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Facebook, influencers, integrated communications, Organizational Behavior, PR, PR 2.0, PR 2.0 Technology, public relations, relationships, social media, Social Media Planning, Social media policy | Comments Off

Competitors on Twitter: Evaluate With Your Eyes Wide Open

August 16, 2010 – 6:45 am

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Competition, Competitive Intelligence, influencers, PR, PR 2.0, PR 2.0 Technology, PR Plan, PR2.0, public relations, relationships, social media, Social Media Planning, twitter | Comments Off

Social Media is Serious Business

August 13, 2010 – 7:02 am

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms. After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors. The [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Facebook, media, planning, PR, PR 2.0, PR 2.0 Technology, PR Plan, public relations, relationships, social media, Social Media Planning, Social networks | Comments Off

#PRStudChat One Year Anniversary Announcement

July 27, 2010 – 7:59 am

It feels like yesterday when Angela Hernandez (@angelahernandez) asked me to contribute to her blog interview series, “Is PR Right for Me.” What blossomed out of a blog post is our dynamic PR community, #PRStudChat.

By Deirdre | Posted in Industry Blogs | Also tagged book, communities, community, influencers, Jimmy Wales, PR, PR 2.0, PR 2.0 Technology, PR tools, PRStudChat, public relations, relationships, social media, twitter, wiki, Wikipedia | Comments Off

My PR Advice to the Class of 2010

May 14, 2010 – 1:55 pm

I thought one of the most important questions during the Wednesday night #PRStudchat Celebration of the Class of 2010 was, “What is your advice to the Class of 2010.” The response was overwhelming and advice was offered that touched on everything from how to network and excel in your career to PR accountability and ethics.

By Deirdre | Posted in Industry Blogs | Also tagged communities, community, PR, PR 2.0, PRStudChat, public relations, social media | Comments Off

The Coopr PR 2.0 Launch Event: Book Giveaway

December 14, 2009 – 8:02 pm

I traveled to Holland last week to present at the Coopr PR 2.0 launch event in Rotterdam. It was an incredible trip and I had the honor and pleasure of meeting Ruud Bijl, the owner of Bijl PR and his PR team, and also spent time with @jodykoehler and @josgovaart who are driving force behind [...]

By Deirdre | Posted in Industry Blogs | Also tagged book, event, PR, PR 2.0, public relations, social media | Comments Off

Book Club: Putting the Public Back in Public Relations

November 15, 2009 – 11:19 am

After publishing Putting the Public Back in Public Relations with Deirdre Breakenridge, one of the greatest rewards was the ability to connect with wonderful people all over the world who are facing extraordinary challenges while also accomplishing amazing things.
I’ve learned first-hand from their experiences, obstructions, struggles and resulting triumphs in almost every industry imaginable. In [...]

By brian | Posted in Industry Blogs | Also tagged book, deirdre+breakenridge, New Media University, PR, PR 2.0, PR 2.0 - New Communications, public+relations, Speaking | Comments Off

Putting the Public Back in Public Relations is Now Back in Stock

September 20, 2009 – 12:29 pm

Credit: Frank Gruber via Flickr
When Deirdre Breakenridge and I initially heard that book stores were reporting that Putting the Public Back in Public Relations was out of stock, we suspected a distribution hiccup was at root of the issue. While it’s never good news to hear that customers cannot get their hands on the very [...]

By brian | Posted in Industry Blogs | Also tagged book, Books, branding, PR, PR 2.0 - New Communications, PR2.0, public+relations, Publicity, social media | Comments Off

The Competitive Social Landscape

August 28, 2009 – 7:47 am

Years ago, before I started my own agency, I worked for a pharmaceutical consultant conducting business research and then later developing marketing and PR programs for his customers. At the time, one of my main responsibilities was a report that provided monitoring and surveillance for pharmaceutical brands. It was, and still is, a tough competitive landscape. We kept our clients abreast with a monthly snapshot of their industry, with respect to the drug product pipeline, stock market expectations, industry trends, market issues/concerns, and insight into latest information delivered at pharmaceutical industry conferences.

By Deirdre | Posted in Industry Blogs | Also tagged Conversation Prism, PR 2.0, social media, Twitalyzer | Comments Off