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Tag Archives: Putting the public back in Public Relations

The Techniques of the New #PR Champion: Webinar Q&A Part IV

December 26, 2011 – 9:57 am

My December 7th Vocus Webinar on “The Techniques of the New PR Champion,” sparked many questions from participants. Here is the fourth and final part of the Q&A. Parts I, II and III are also available on my blog for review. I hope that I’ve answered everyone’s questions from the Webinar. If I’ve missed any, [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, PR, PR 2.0, PR 2.0 Technology, social media, Social media policy | Comments Off

Shifting Roles from Communications Liaison to Blogger

September 5, 2011 – 8:26 am

I don’t think I’ll ever be able to completely take off my PR hat; it’s usually “on” no matter what I’m doing. But, on September 16, 2011, in New York City, I’ll be wearing a different hat. It’s my blogger cap, when I cover the PRSA T3PR Conference. Twenty plus years ago when I was [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged blogging, Deirdre Breakenridge, event, PR, PR 2.0, PRSA, social media, T3PR | Comments Off

Public Relations Expanded: Eight Social Roles Assigned

July 25, 2011 – 5:04 am

Here’s the good news…if your organization is participating in social media, then the public relations function has expanded. The responsibilities of the PR professional continue to increase, with new roles assigned. As you take on these new challenges, you’re seen as an even more valuable asset to your company. In my book, “Putting the Public [...]

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR, PR 2.0, public relations, social media, Social media policy, Strategic Communications | Comments Off

Socializing the Newsroom

May 23, 2011 – 7:49 am

I was recently invited to participate in TEKgroup International’s Online Newsroom Summit in September. A great deal has changed over the years with respect to developing or “socializing” your newsroom. Because companies are looking to accommodate social audiences, the newsroom is an area that has experienced a makeover.

By Deirdre | Posted in Industry Blogs | Also tagged Bulldog Reporter, communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, public relations, social media, TEKgroup | Comments Off

Internal Social Media Education & Collaboration

April 8, 2011 – 8:52 am

I’ve been writing about the social media audit process, uncovering what an organization learns when they go through this exercise. My last post “The Social Media Audit: Five Common Missing Pieces” mentioned the fifth missing piece as “Training and Education.”

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, Organizational Behavior, PR 2.0, PR 2.0 Technology, social media, Social Media Planning, Social networks, Strategic Communications | Comments Off

The PR Influencer: A #PRStudChat Special Announcement

February 18, 2011 – 8:06 am

We are less than a week away from our February 23rd #PRStudChat with our very special guest @ChrisBrogan, co-author of Trust Agents. Chris joins us that night at 9:00 p.m. ET (please note the time change as we usually begin at 8:30 p.m. ET) for our Twitter discussion on the PR influencer and how to [...]

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, Chris Brogan, communities, Deirdre Breakenridge, influencers, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, Ruder Finn, social media, twitter | Comments Off

Social Media Policy Development: A Best Practice Approach

February 9, 2011 – 7:43 am

The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the time, resources, and effort to plan and build a policy that empowers the organization, allows people to understand the value of social media and helps them to see how they can better participate as internal brand champions.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PR Plan, PRSA, public relations, relationships, social media, Social media policy, Social networks | Comments Off

A Daily Reading Regimen to Keep You in the “Know”

February 8, 2011 – 10:48 am

You may have heard me say this before, but it’s really important to read everyday to stay on top of the trends, news and industry information. There are so many great resources for professionals to keep us in the “know.” However, we also need to set up a daily reading regimen to peruse interesting articles, blogs, newsletters, etc.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, Deirdre Breakenridge, emarketer, Entrepreneur, Inc., influencers, PR, PR 2.0, PR 2.0 Technology, PRSA, public relations, Ragan.com, SmartBrief, social media, video | Comments Off

A Visual Look at a Few of Traackr’s PR Influencers

February 4, 2011 – 9:23 am

When Traackr reported the Top 25 PR Influencers, I thought it would be fun to quickly find out a little more about some of the bloggers on this list (beyond the “Footprint” that was provided). I decided to take a few of their blog posts and drop them into Wordle.net, turning them into beautiful word clouds.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, Deirdre Breakenridge, Heather Whaling, influencers, katie paine, Lee Odden, Peter Himler, PR, PR 2.0, PR 2.0 Technology, public relations, relationships, Sarah Evans, social media, Traackr | Comments Off

PR 2.0 Comment Response Chart

January 31, 2011 – 10:26 am

I’ve been studying brand responses to blog posts and comments for quite some time. However, a recent Facebook incident made me build my own personal comment policy for my online persona. No matter who you are, or your level of influence, you need to be prepared to respond when someone takes the conversation to a [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Comment Response Chart, communities, Deirdre Breakenridge, Facebook, influencers, PR, PR 2.0, PR 2.0 Technology, privacy, public relations, social media, twitter | Comments Off