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The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One

July 12, 2010 – 5:45 am

Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Part One of Three… Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, engage, hybrid theory, manifesto, New Media University, PR, PR 2.0 - New Communications, social media | Comments Off

Q&A: Personal vs. Professional Branding in Social Media

March 31, 2010 – 5:36 am

Dan Schwabel is not only a personal branding expert, he’s someone I’ve come to know and respect over the years…and definitely someone I consider a friend. We recently sat down to discuss Engage and the resulting interaction culminated in a wonderful discussion that explored the state of professional and personal branding in the era of [...]

By brian | Posted in Industry Blogs | Also tagged brand, branding, Business - Marketing, engage, personal, PR 2.0, PR 2.0 - New Communications, professional, social media | Comments Off

The Greatest Hits of 2009 Part X

January 3, 2010 – 6:05 am

Source: Shutterstock Happy New Year! Well, this is it. The final installment of the most read, shared, and discussed posts of 2009. I hope that Part X as well as the other nine parts help you to leap…

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By brian | Posted in Industry Blogs | Also tagged advertising, branding, Business - Marketing, media, PR, PR 2.0, PR 2.0 - New Communications, PR2.0, social, social media | Comments Off

The Greatest Hits of 2009 Part IX

January 2, 2010 – 6:46 am

Source: Shutterstock Happy New Year! The closure of 2009 sparked a series of important news and events that only seemed to further the evolution of Social Media rather than subsiding and waiting for…

[[ This is a content summary only. Visit my websi…

By brian | Posted in Industry Blogs | Also tagged advertising, branding, Business - Marketing, media, PR, PR 2.0, PR 2.0 - New Communications, PR2.0, social, social media | Comments Off

The Greatest Hits of 2009 Part VIII

December 31, 2009 – 5:59 am

Source: Shutterstock Happy New Year! Welcome to 2010…this is your year. Let’s build upon the lessons we learned in 2009 in order to help us continue on our journey towards earned relevance. The Greatest Hits of 2009 Part VIII 1. The Second Life of Second Life 2. The Science of Retweets on Twitter 3. Teens Adopting Twitter 4. Social Media Accounts for [...]

By brian | Posted in Industry Blogs | Also tagged advertising, branding, Business - Marketing, media, PR, PR 2.0, PR 2.0 - New Communications, PR2.0, social, social media | Comments Off

The Greatest Hits of 2009 Part VII

December 27, 2009 – 9:20 am

Source: Shutterstock As 2009 comes to a close, we’re inspired to take what we learned this year and apply it to the uncharted year that lies ahead. Our resolutions for 2010 must include learning and participation. With an open mind and an open heart, we can continue to learn, grow, and in turn, teach those around [...]

By brian | Posted in Industry Blogs | Also tagged advertising, branding, Business - Marketing, media, PR, PR 2.0, PR 2.0 - New Communications, PR2.0, social, social media | Comments Off

The Greatest Hits of 2009 Part IV

December 23, 2009 – 8:38 am

Source: Shutterstock Valuable Information flies across our attention dashboards at blinding speeds. As 2009 comes to a close and we embrace a new optimism for 2010, let’s revisit some of the most read and shared posts this year. Greatest Hits of 2009, Part IV: 1. Social Media is Rife with Experts but Starved of Authorities 2. Unveiling the New [...]

By brian | Posted in Industry Blogs | Also tagged best, branding, business, Business - Marketing, greatest, PR, PR 2.0, PR 2.0 - New Communications, social media, top | Comments Off

Book Club: Putting the Public Back in Public Relations

November 15, 2009 – 11:19 am

After publishing Putting the Public Back in Public Relations with Deirdre Breakenridge, one of the greatest rewards was the ability to connect with wonderful people all over the world who are facing extraordinary challenges while also accomplishing amazing things.
I’ve learned first-hand from their experiences, obstructions, struggles and resulting triumphs in almost every industry imaginable. In [...]

By brian | Posted in Industry Blogs | Also tagged book, deirdre+breakenridge, New Media University, PR, PR 2.0, PR 2.0 - New Communications, Putting the public back in Public Relations, Speaking | Comments Off

The Future of the Embargo

November 3, 2009 – 6:25 am

Credit
In media and blogger relations, PR typically wields two powerful tools to help boost the effectiveness of pitching and potential placement of news: the embargo and the exclusive.
In the case of an exclusive, a story is usually packaged prior to official release for one particular writer, fully understanding their style, nuances, and audience. If the [...]

By brian | Posted in Industry Blogs | Also tagged blogger, blogger+relations, Business - Marketing, embargo, exclusive, media, PR, PR 2.0, PR 2.0 - New Communications | Comments Off

Putting the Public Back in Public Relations is Now Back in Stock

September 20, 2009 – 12:29 pm

Credit: Frank Gruber via Flickr
When Deirdre Breakenridge and I initially heard that book stores were reporting that Putting the Public Back in Public Relations was out of stock, we suspected a distribution hiccup was at root of the issue. While it’s never good news to hear that customers cannot get their hands on the very [...]

By brian | Posted in Industry Blogs | Also tagged book, Books, branding, PR, PR 2.0 - New Communications, PR2.0, Publicity, Putting the public back in Public Relations, social media | Comments Off