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Business Wire Opens Office in Austin, Texas

September 10, 2010 – 11:28 am

by Monika Maeckle Business Wire opened its doors in Austin, Texas this week, planting its flag just south of Ladybird Lake at 510 South Congress and Riverside.  A team of four veteran Business Wire staffers are delighted to have a foot in the Live Music Capitol of the World, a city we have been working from [...]

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , | Comments Off

Get Better Tradeshow Coverage with EventTrak by Business Wire

July 21, 2010 – 6:47 am

by Leon Harbar, Vice President, Global Tradeshows & Events, Business Wire Los Angeles It may seem obvious, but many companies often go into an important tradeshow sending hundreds of generic emails to the registered media list and hoping for the best: A meeting with any journalist or blogger. Unfortunately, the result is a series of [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

White Paper on The State of the Press Release Offers Tips for Maximizing their Success

July 13, 2010 – 10:12 am

White Paper on the State of the Press Release offers tips on maximizing their success in today’s cluttered Internet environment

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , | Comments Off

Press Release Case Study: From Press Release to Dr. Phil Show

June 22, 2010 – 11:19 am

Press release case study: Author’s first press release lands her on Dr. Phil Show and increases book sales from 2-3 a week to 2-3 a day.

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , | Comments Off

How to Pitch an Association Publication

May 25, 2010 – 8:40 am

- by Cecile Oreste, Media Relations Specialist, Business Wire/Washington, DC At a recent event held by the PRSA National Capital Chapter in Washington, DC, Jessica Sidman, association & nonprofit reporter for Bisnow, and Ed Dalere, Managing Editor of Association TRENDS, offered advice on how to pitch a great story for your association or nonprofit. The discussion revealed [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , | Comments Off

Viva the Press Release! Social Media Diehard Hails “Traditional” Press Release and Paid Wire Services

May 19, 2010 – 1:54 pm

by Monika Maeckle, Vice President of New Media “I think now, more than ever, traditional press releases matter and that wire services like Business Wire are worth the expense – or rather – the investment.”–Alan Weinkrantz We don’t pretend to be objective about press releases, and indeed a quote from our boss Warren Buffett, seems appropriate here:  [...]

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , | Comments Off

Delicious New Ways to Find Niche Story Ideas

November 11, 2009 – 9:54 am

A tried and true technique in the world of public relations is to hook your news to a popular story.  Many experienced PR practitioners are great at this, but in today’s media world, narrowly targeted and easily accessible ‘hit’ stories are often overlooked.  However, building off these hits or using them for PR inspiration can [...]

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged , , , , , , , , , , , | Comments Off

Putting the Public Back in Public Relations is Now Back in Stock

September 20, 2009 – 12:29 pm

Credit: Frank Gruber via Flickr
When Deirdre Breakenridge and I initially heard that book stores were reporting that Putting the Public Back in Public Relations was out of stock, we suspected a distribution hiccup was at root of the issue. While it’s never good news to hear that customers cannot get their hands on the very [...]

By brian | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil

July 28, 2009 – 8:42 pm

Expert Series: Louis GraySourceSuccessful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going [...]

By brian | Posted in Industry Blogs | Also tagged , , , , , , , , , | Comments Off

Identifying and Connecting with Influencers

July 20, 2009 – 10:41 pm

I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications.
Following my presentation, I was asked to share my thoughts for identifying influencers and also the associated methodologies and strategies that serve [...]

By brian | Posted in Industry Blogs | Also tagged , , , , , , , | Comments Off
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