Publicity - intellibridge investor relations resources

Tag Archives: Publicity

Marketing vs. PR Writing – What’s the Difference?

January 18, 2012 – 4:36 pm

In this social media world we live in, the line between marketing and public relations writing is or ought to be blurred and that’s a good thing.

By Tom Becktold, SVP Marketing, Business Wire | Posted in Industry Blogs | Also tagged Education, Press Release Tips, public relations, social media | Comments Off

PRSAIcon 2011 Recap: Eight Key Takeaways, From Storytelling to Link Tracking

October 19, 2011 – 7:02 am

Amy Yen, Marketing Specialist, outlines eight key takeaways from the PRSA 2011 International Convention. From storytelling to media training to link tracking, here’s what PR, marketing and C-level execs need to know.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged #PRSAIcon, Amy Yen, Chris Brogan, customer service, Joe Rohde, link tracking, marketing, Measurement, media training, multimedia, new media, PR, Press Release Optimization, PRSA, PRSA 2011, public relations, search, seo, social media, Soledad O'Brien, storytelling, video | Comments Off

Beyond Email and Phone: Tips for Using Form Fields, LinkedIn, Facebook for Pitching Tech Writers

August 16, 2011 – 6:13 am

Form fields, LinkedIn, Twitter, Facebook–contacting journalists and writers has gone way beyond phone and email. This guest post from our friend Travis Van, founder of ITDAtabase.com., details tips for reaching out to tech writers.

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged business wire, how-to press release, new media, pitching, PR, Press Release Tips, public relations | Comments Off

Business Wire’s Danny Selnick Books Congresswoman Michele Bachmann for National Press Club Event

August 4, 2011 – 6:13 am

Business Wire’s VP of Public Policy Danny Selnick worked his magic to book Congresswoman Michele Bachman as a speaker for a recent NPC lunch. Read his take–a view from the dais–in this report.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, Public Policy, Public Policy Wire, public relations | Comments Off

Friday Fast Links for April 1: Why consumers use SM, defining marketing, and more

April 1, 2011 – 6:59 am

Does your company have a clear idea of how and why your customers use social media? Because some companies clearly do not. Your PR strategy doesn’t always have to involve going after the A-listers. You can sometimes get a lot more traction elsewhere. There are more definitions of marketing than there are Heinz varieties, apparently. What’s [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Consumer Marketing, public relations, social media | Comments Off

Media Pitching Tips from Top Business Magazines

March 28, 2011 – 7:13 am

Top business magazines share media pitching tips for PR professionals. Collected from a Publicity Club of New York panel discussion

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Jeff Chu, journalism, media pitching, media pitching tips, Michael Santoli, Nadine Heintz, Nikelle Feimster, PCNY, pitching, pitching tips, public relations, Publicity Club of New York, Russell Pearlman, Steve Bertoni, Targeting | Comments Off

Friday Fast Links: March Madness, Wire Service SEO and More

March 18, 2011 – 11:48 am

What do you know about your wire service’s SEO practices? How big are the opportunities for brands and social media during March Madness? (A Google search for “March Madness” + “social media” returns nearly 2 million results.) On the off chance you missed Rebecca Black blowing up the internet this week, you missed a great [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Consumer Marketing, disclosure, new media, Press Release Optimization, Press Release Tips, public relations, seo, social media | Comments Off

Dos and Don’ts of Pitching a Features Editor

March 8, 2011 – 1:14 pm

Valuable tips from two Washington, DC-area feature news editors on how to effectively pitch your own feature news stories.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Consumer Marketing, feature news, Features, features news, how to pitch, how to pitch features, interview, Katie Aberbach, Katy De Luca, media pitching tips, pitching tips, public relations, Washington Examiner, Washington Post Express | Comments Off

Boston PR Groups Suggest Social Media Strategies for Success

February 17, 2011 – 12:20 pm

by Liz Koch, Media Relations Representative, Business Wire/Boston Social Media Club Boston and Publicity Club of New England co-presented an evening panel discussion on social media campaign successes using Facebook, Twitter and blogging. The Social Media Club Boston chapter hosts programs that promote and educate anyone interested in learning more about social media literacy and [...]