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2012: The Year of 4Fs

December 30, 2011 – 9:30 am

As I was working on my New Year’s resolutions, I came up with the “4Fs” to help guide my accomplishments in the 2012. The 4Fs include: Fix it, Focus, Forward thinking and Fire it up (with Follow through). My video details the 4Fs and how you can use them to stay on track with goals [...]

The Techniques of the New #PR Champion Webinar: Q&A Part III

December 19, 2011 – 10:34 am

I’m still working on the Q&A from my December 7th Vocus Webinar on “The Techniques of the New PR Champion.” Below is Part III of my responses. The questions from participants range from strategy and planning to the best tool and techniques of the New PR Champion. Parts I and II of the Q&A are [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, PR, PR 2.0, PR 2.0 Technology, social media, Vocus | Comments Off

The Techniques of the New PR Champion Webinar: Q&A Part II

December 16, 2011 – 7:28 am

For those of you who caught my December 7th Vocus Webinar on “The Techniques of the New PR Champion,” here’s Part II of the Q&A. I can tell from the number of questions, (there were over 65 with some duplication), PR professionals are ready to embrace new practices and they’re looking at 2012 as a [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, influencers, PR, PR 2.0, PR 2.0 Technology, social media, Social Media Planning, Strategic Communications | Comments Off

The Techniques of the New PR Champion Webinar Q&A

December 12, 2011 – 8:27 am

On December 7, 2011, I participated in a Vocus Webinar on “The Techniques of the New PR Champion.” It was exciting for me to present some of the material from my new book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” With a lot to say on the topic and very [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, integrated communications, PR, PR 2.0, PR 2.0 Technology, PR Champion, social media, Vocus | Comments Off

Special Announcement: #PRStudChat Holiday Chat to Celebrate our Favorite PR Things!

December 2, 2011 – 7:59 am

It’s December and we’re ringing in the Holidays at #PRStudchat! Growing together over the past 2+ years, we’re like one big family and it’s amazing how much we’ve shared together. On December 21, 2011 at 8:30 p.m., get ready to share some more. Our Holiday Twitter chat session will give PR professionals, students and educators [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, Holiday Chat, PR, PR 2.0, PR 2.0 Technology, PRStudChat, social media, twitter, Valerie Simon | Comments Off

Giving Back to #PR & #Marketing & Then Paying it Forward

November 28, 2011 – 8:33 am

When you give back, you hope it gets paid forward. I had an idea a couple of weeks ago I thought would be great to test during the Holiday season. It’s an experiment in giving back and then paying it forward. The Holiday season fosters good will and nothing feels better then to selflessly give [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, marketing, Mentoring, PR, PR 2.0, social good, social media | Comments Off

What Will #PR Look Like As We Approach 2015?

November 21, 2011 – 7:37 am

It’s never too early to make predictions. As I watched the Holiday decorations go up in my neighborhood over the weekend (I know, it’s not even Thanksgiving yet), it made me think about 2012 and the years to come. So, here is my “moving forward” post on what going to happen in PR next year, [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, integrated communications, PR, PR 2.0, PR 2.0 Technology, Predictions for 2015, social media, Social Media Planning, Strategic Communications | Comments Off

Tips to Give Your Best Media Pitch in Under 45 Seconds from the NABJ Convention

November 17, 2011 – 8:07 am

by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago Media pitching is indeed an art form. Vying for the attention of busy journalists who must fill news holes with limited resources requires precision. PR practitioners and freelancers had less than a minute to pitch a panel of top editors and reporters from leading national news outlets [...]

By raschandahall | Posted in Industry Blogs, Media relations | Also tagged All Things Press Release, journalism, media tips, MRT, pitching, pitching tips, Press Release Tips | Comments Off

Monika Maeckle: New Media Career Exemplified by Change Morphs to the Next Stage

November 15, 2011 – 11:13 am

New media careers don’t come to an end, they just morph to the next stage. Vice President of New Media Monika Maeckle leaves Business Wire to launch a strategic communications consultancy in 2012, and to cover the life cycle at the Texas Butterfly Ranch blog.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, media, Monika Maeckle, new media, Small Business Marketing, social media, web 2.0, Webinars | Comments Off