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How Evernote Helped Me To Write My Book

January 30, 2012 – 8:11 am

It was the greatest feeling to neatly pack up all of my chapters in a zip file and ship them off to my executive editor. It took about three months to write the introduction and 10 chapters for my book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” By far, the [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, Deirdre Breakenridge, Eight New Practices, Evernote, PR, PR 2.0, PR 2.0 Technology, social media, Social Media and Public Relations | Comments Off

Don’t Forget Who is Also Interested in Your News — Congress and Wall Street

January 30, 2012 – 7:00 am

by Danny Selnick, Vice President, Public Policy Services, Business Wire DC Did you ever think that your earnings or hiring news might really be of interest to members of Congress? Well they are. When a company has positive earnings or announces expansion plans, it may tie into job stability and growth — not just at the company, but [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Danny Selnick, earnings releases, public affairs, Public Policy, public policy news, Public Policy Wire, WiredIn Articles | Comments Off

New Year, New Online Newsroom

January 24, 2012 – 10:28 am

by Ibrey Woodall, VP Web Communications Services, Business Wire Florida Hopefully, one of the items on your list of New Year’s resolutions is to closely review the workings of your current online newsroom. Do you have a fully developed and optimized online newsroom? Does it have the expected features? Does it fit well into your [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged 2011 Communicators Online Newsroom Survey, Bally Technologies, Bulldog Reporter, business wire, Cindy Haas, Ibrey Woodall, Maggie Jensen, Mike Trask, online newsroom survey, online newsroom tips, online newsrooms, Ryder System, Securian | Comments Off

Top 5 Reasons You Need to Be Delivering News to Stakeholders Via Mobile Alerts

January 24, 2012 – 8:00 am

With the rapid proliferation of web-enabled mobile devices, your target audience is no longer tethered to their desktop computers. Keeping users informed of significant news events via their mobile devices is an essential part of proactive online communication and the newest best practice in investor relations. As of June 2011, consumers now spend more time [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Brand2Hand, business wire, mobile, mobile alerts, mobile news, Nigel Malkin, Press Release Tips, SMS, SMS alerts, text alerts, text messages | Comments Off

Marketing vs. PR Writing – What’s the Difference?

January 18, 2012 – 4:36 pm

In this social media world we live in, the line between marketing and public relations writing is or ought to be blurred and that’s a good thing.

By Tom Becktold, SVP Marketing, Business Wire | Posted in Industry Blogs | Also tagged Education, Press Release Tips, Publicity, social media | Comments Off

The Social Conference 2012 – Eight New Strategic Practices for the PR Champion

January 16, 2012 – 7:56 am

On February 9, 2012, I’ll be joining my colleagues in Amsterdam to deliver a keynote on Eight New Strategic Practices for the PR Champion. As a part of the preparation for the event, The Social Conference 2012, I was asked to discuss a few topics. My video focuses on several of the “hot” topics in [...]

By Deirdre Breakenridge | Posted in Industry Blogs, Media relations | Also tagged book, Deirdre Breakenridge, Eight New Practices, event, PR, PR 2.0, social media, Strategic Communications, The Social Conference | Comments Off

Special Announcement: The #PRStudChat Community Kicks Off the New Year on January 18th

January 9, 2012 – 8:28 am

Happy New Year #PRStudChat friends! We’re ready to kick off 2012 by focusing on the customer experience. On Wednesday, January 18th 2012 at 8:30 p.m. ET, the #PRStudChat community will discuss how using public relations creates a better brand experience. Joining us on the 18th is our special guest Jim Joseph (@JimJosephExp), President of Lippe [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Brand Experience, branding, Deirdre Breakenridge, integrated communications, Jim Joseph, Lippe Taylor, PR, PR 2.0, PR 2.0 Technology, PRStudChat, social media, The Experience Effect | Comments Off

Enhance the Executive’s Experience: Share Information Relevant to Their World

January 6, 2012 – 11:50 am

One of the first things I learned in marketing was to “mirror” my audience’s behavior. For example, working at an agency for years, we learned to watch the body language of the executives in the room. Lean forward at the boardroom table if they lean forward, be more relaxed if they are more relaxed. If [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, Relevant Experiences, social media, Social Media Planning, Strategic Communications | Comments Off

Book Review: The End of Business As Usual by @BrianSolis

January 2, 2012 – 12:47 pm

Happy New Year! I wanted to kick off the year with my book review of the End of Business as Usual by Brian Solis. The video review is almost 10 minutes long so grab a drink and a snack If you’re looking for a book to read in 2012 that challenges your thinking and [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, Brian Solis, Deirdre Breakenridge, Information Revolution, Organizational Behavior, PR 2.0, PR 2.0 Technology, social media, Social media policy, Strategic Communications, the end of business as usual | Comments Off

2012: The Year of 4Fs

December 30, 2011 – 9:30 am

As I was working on my New Year’s resolutions, I came up with the “4Fs” to help guide my accomplishments in the 2012. The 4Fs include: Fix it, Focus, Forward thinking and Fire it up (with Follow through). My video details the 4Fs and how you can use them to stay on track with goals [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, social media, video | Comments Off