Tag Archives: public relations

How Evernote Helped Me To Write My Book

It was the greatest feeling to neatly pack up all of my chapters in a zip file and ship them off to my executive editor.  It took about three months to write the introduction and 10 chapters for my book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” By far, the [...]

Don’t Forget Who is Also Interested in Your News — Congress and Wall Street

by Danny Selnick, Vice President, Public Policy Services, Business Wire DC Did you ever think that your earnings or hiring news might really be of interest to members of Congress?  Well they are.  When a company has positive earnings or announces expansion plans,  it may tie into job stability and growth — not just at the company, but [...]

New Year, New Online Newsroom

by Ibrey Woodall, VP Web Communications Services, Business Wire Florida Hopefully, one of the items on your list of New Year’s resolutions is to closely review the workings of your current online newsroom. Do you have a fully developed and optimized online newsroom? Does it have the expected features? Does it fit well into your [...]

Top 5 Reasons You Need to Be Delivering News to Stakeholders Via Mobile Alerts

With the rapid proliferation of web-enabled mobile devices, your target audience is no longer tethered to their desktop computers.  Keeping users informed of significant news events via their mobile devices is an essential part of proactive online communication and the newest best practice in investor relations. As of June 2011, consumers now spend more time [...]

Marketing vs. PR Writing – What’s the Difference?

In this social media world we live in, the line between marketing and public relations writing is or ought to be blurred and that’s a good thing.

The Social Conference 2012 – Eight New Strategic Practices for the PR Champion

On February 9, 2012, I’ll be joining my colleagues in Amsterdam to deliver a keynote on Eight New Strategic Practices for the PR Champion.  As a part of the preparation for the event, The Social Conference 2012, I was asked to discuss a few topics.  My video focuses on several of the “hot” topics in [...]

Special Announcement: The #PRStudChat Community Kicks Off the New Year on January 18th

Happy New Year #PRStudChat friends!  We’re ready to kick off 2012 by focusing on the customer experience.  On Wednesday, January 18th 2012 at 8:30 p.m. ET, the #PRStudChat community will discuss how using public relations creates a better brand experience. Joining us on the 18th is our special guest Jim Joseph (@JimJosephExp), President of Lippe [...]

Enhance the Executive’s Experience: Share Information Relevant to Their World

One of the first things I learned in marketing was to “mirror” my audience’s behavior.  For example, working at an agency for years, we learned to watch the body language of the executives in the room. Lean forward at the boardroom table if they lean forward, be more relaxed if they are more relaxed. If [...]

Book Review: The End of Business As Usual by @BrianSolis

Happy New Year! I wanted to kick off the year with my book review of the End of Business as Usual by Brian Solis.  The video review is almost 10 minutes long so grab a drink and a snack   If you’re looking for a book to read in 2012 that challenges your thinking and [...]

2012: The Year of 4Fs

As I was working on my New Year’s resolutions, I came up with the “4Fs” to help guide my accomplishments in the 2012.  The 4Fs include: Fix it, Focus, Forward thinking and Fire it up (with Follow through).  My video details the 4Fs and how you can use them to stay on track with goals [...]