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Tag Archives: promoted

Twitter’s Mad Men Moment

September 15, 2011 – 7:24 am

Twitter continues to impress its supporters and critics alike. With 100 million active users, one billion Tweets published every day, and a fresh round of funding, Twitter’s monetization strategy continues to mature. In addition to licensing deals for its coveted fire hose and a future revenue stream tied to analytics, Twitter’s blue bird truly flies [...]

By brian | Posted in Industry Blogs | Also tagged ads, advertising, brandsphere, Business - Marketing, jess3, social media, twitter | Comments Off

New Infographic: The Brandsphere by Brian Solis and JESS3

August 22, 2011 – 9:15 am

In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Over the years, I’ve studied the various categorization of media from a few perspectives, 1) that of traditional content creation, owners, budgets, and metrics, 2) how social networks cater to consumption and sharing, 3) [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, dell, earned, media, New Communications, owned, p.o.e.m., shared, social media, sponsored, Starbucks | Comments Off

The State and Future of Twitter 2010: Part Two

April 21, 2010 – 5:29 am

The influence and promise of Twitter is only now starting to materialize. Everything that occurred prior to Chirp has lead us to this moment and as such, is almost worthy of categorization as BC (Before Chirp). Everything that happens now, is almost symbolic of a new movement (AC, After Chirp) and as such, it essentially [...]

By brian | Posted in Industry Blogs | Also tagged ad, advertising, Business - Marketing, chirp, roi, social media, sponsored, tweet, twitter | Comments Off