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Editor’s Corner: Grammar Snob Alert! Who vs. Whom Demonstrates Usage in Transition

September 13, 2011 – 6:13 am

Who versus whom–THAT is the question. Business Wire editor Andrew Guinn tackles this testy grammar quandary in this latest edition of Editor’s Corner.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , , , , , , | Comments Off

How to Write Good Quotes: Keeping it Real Makes Your Press Release More Effective

August 30, 2011 – 9:13 am

Remove buzzwords, jargon and bloat from your press release quotes to make them more effective.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , | Comments Off

Denver-Area Journalists Discuss Newsroom Cutbacks, Pitching Tips

August 23, 2011 – 9:13 am

Denver area journalists talk pitching, mobile, how media downsizing has changed their jobs, AND the jobs of PR professionals. Note: it’s STILL about the relationship.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , , , , , , | Comments Off

Beyond Email and Phone: Tips for Using Form Fields, LinkedIn, Facebook for Pitching Tech Writers

August 16, 2011 – 6:13 am

Form fields, LinkedIn, Twitter, Facebook–contacting journalists and writers has gone way beyond phone and email. This guest post from our friend Travis Van, founder of ITDAtabase.com., details tips for reaching out to tech writers.

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged , , , , , , | Comments Off

Five Killer PR Tips for Staying Relevant in Public Relations from JDA Software’s Cindy Kim

July 28, 2011 – 6:13 am

Tips for staying relevant in the PR field from JDA Software’s Cindy Kim. Recap of a recent Business Wire event in Phoenix.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

Editor’s Corner: Best Practices for Presenting Quotes in Press Releases

July 20, 2011 – 6:13 am

Making note-worthy quotes in press release is an ongoing challenge for writers of press releases. Here’s some tips from a Business Wire editor who on making yourself notable AND quotable.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , | Comments Off

Upcoming Business Wire Events: Killer PR Tips in Phoenix, Digital Etiquette in Charlotte, Hyperlocal Journalism in Pittsburgh

July 19, 2011 – 7:00 am

Upcoming events in Phoenix, Charlotte and Pittsburgh cover the bases. Sessions range from tips on staying relevant, minding your mobile manners, and keeping it local for journalists. Registration is open and events are free.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Milwaukee Media Discuss Pitching Tips and Media Relations Best Practices

July 12, 2011 – 6:13 am

Milwaukee Journalists Offer Pitching and Placement Tips at Recent Business Wire Media Mixer

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , | Comments Off

Advertising Value Equivalencies: The Mostly Meaningless Metric with Nine Lives

July 7, 2011 – 6:13 am

Advertising Value Equivalencies (AVE) refuse to dissipate even though most PR pros agree they are a meaningless metric. Here’s a couple of better ways to measure.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , | Comments Off

PR Peeps Poll: Press Release Views are Most Valued Press Release Metric

June 21, 2011 – 6:13 am

The most valued press release metric? Good ol’ fashioned press release views, say 53% if those responding to our PR Peeps poll. Influence has to start somewhere–how about with your press release being seen?

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , , | Comments Off
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