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Top 5 Reasons You Need to Be Delivering News to Stakeholders Via Mobile Alerts

January 24, 2012 – 8:00 am

With the rapid proliferation of web-enabled mobile devices, your target audience is no longer tethered to their desktop computers. Keeping users informed of significant news events via their mobile devices is an essential part of proactive online communication and the newest best practice in investor relations. As of June 2011, consumers now spend more time [...]

Marketing vs. PR Writing – What’s the Difference?

January 18, 2012 – 4:36 pm

In this social media world we live in, the line between marketing and public relations writing is or ought to be blurred and that’s a good thing.

By Tom Becktold, SVP Marketing, Business Wire | Posted in Industry Blogs | Also tagged Education, public relations, Publicity, social media | Comments Off

The Top Twenty Press Releases of 2011

January 5, 2012 – 9:44 am

What can the most-viewed press releases of 2011 on BusinessWire.com tell PR people and marketers about what makes a successful release?

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Measurement, multimedia press releases, press release measurement, press releases, top press releases | Comments Off

Tips to Give Your Best Media Pitch in Under 45 Seconds from the NABJ Convention

November 17, 2011 – 8:07 am

by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago Media pitching is indeed an art form. Vying for the attention of busy journalists who must fill news holes with limited resources requires precision. PR practitioners and freelancers had less than a minute to pitch a panel of top editors and reporters from leading national news outlets [...]

By raschandahall | Posted in Industry Blogs, Media relations | Also tagged All Things Press Release, journalism, media tips, MRT, pitching, pitching tips, public relations | Comments Off

Daylight Saving Time: Keep it in Mind When Sending Press Releases this Weekend

November 3, 2011 – 6:13 am

Almost 70 countries around the world utilize Daylight Saving Time, which begins in the U.S. this weekend. Those sending press releases this weekend should heed the changes when choosing their distribution times.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, media tips, PR, Press Release, public relations | Comments Off

Tips for Effective Searching: Knowing your Defaults Results in Better Google Search Engine Results

October 13, 2011 – 6:13 am

When trying to get relevant search engine results from Google, it helps to know your defaults. Here’s some tips for improving your searching from our resident datadiva, Sandy Malloy.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Google, Google search tips, press releases, search, search engine optimization | Comments Off

Press Release Issuers Can Target Influencers via Business Wire’s SmartBrief Partnership

October 12, 2011 – 6:13 am

Business Wire’s expanded partnership with Smartbrief offers press release issuers a broad brush and single stroke in one fell swoop: comprehensive wire distribution with targeted industry newsletters

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, SmartBrief | Comments Off

Tumblr, Storify and More: Journalists Embracing New Media Tools, PR Community Should, Too

October 4, 2011 – 6:13 am

PR Peeps take note of these new media tools being embraced by online journalists. Great opportunities for you and your clients.

By raschandahall | Posted in Industry Blogs, Media relations | Also tagged business wire, how-to press release, journalism, MRT, Resource Sites, social media | Comments Off

Seattle Tech Media Discuss How to Get Your News Noticed

September 23, 2011 – 10:00 am

By Mary Oehler, Senior Editor, Business Wire Seattle Business Wire Seattle recently hosted a luncheon featuring top Seattle Tech media journalists. Both online and traditional journalists offered their thoughts and insights into what makes a good story and how to go about getting your news noticed. Lauren Linscheid, Business Wire Seattle’s senior client services representative, [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged allthingsd, Brier Dudley, business wire, Business Wire Events, Curt Woodward, GeekWire, Jennifer Archer, John Cook, media tips, pitching, PR, pr tips, public relations, Seattle media, Seattle tech media, Seattle Times, tech media, tech media tips, Tricia Duryee, Waggener Edstrom, Xconomy | Comments Off

Pete Codella Shares Twitter and Social Media Tips in Salt Lake City for Business Wire Phoenix Event

September 15, 2011 – 6:13 am

Pete Codella Shares Twitter and Social Media Tips at a recent Business Wire luncheon in Salt Lake City. Don’t miss the video.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, new media, social media, twitter | Comments Off