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LA-Area Communicators Discuss Video and SEO

September 3, 2010 – 10:17 am

On August 19, Business Wire LA hosted a media breakfast and panel discussion titled “Video & SEO: Best Practices for Effective Marketing & PR” at the Olympic Collection in west Los Angeles. Our expert panel discussed the increasing popularity of online video in brand communications and shared tips with the audience of LA area communicators [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Bender Helper Impact, BMI, BreakMedia, business wire, Business Wire Events, Dave Toole, Hanna Pantle, Joel Russell, LABJ, Los Angeles Business Journal, Matt Meeks, MEDIAmobz, Meredith Kendall, multimedia, press releases, seo, universal search, video, youtube | Comments Off

PR Peeps Poll: Almost 70% Tweet the Links to Press Releases

September 3, 2010 – 8:50 am

Almost 70% tweet the links to their press releases, Business Wire’s August PR Peeps Poll finds

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Business Wire Polls, new media, Polls, PR Peeps Polls, Press Release, press releases, twitter | Comments Off

Follow the Top Unique Leading Leader

August 25, 2010 – 9:08 am

- by Phil Dennison, Senior Marketing Specialist It’s a topic we’ve addressed before — buzzwords and jargon in press releases — but Mark McClennan at Schwartz Communications has come at it from a unique way. He took Adam Sherk’s list of the most overused words and phrases in press releases, and made a word cloud [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged buzzwords, jargon, overused words, Press Release writing, writing | Comments Off

Twitter Tips Result from our What to Expect When You Tweet Your Press Release Webinar

August 20, 2010 – 9:53 am

Press Releases and Twitter: Twitter Tips result from our What to Expect When you Tweet Your Press Release

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Business Wire Events, how-to press release, Press Release, press release 2.0, press releases, public relations, social media, social media press release, Social Media Release, twitter, Webinars | Comments Off

Land Your Features Story in the New York Post

August 18, 2010 – 8:45 am

Tips from Daily Features Editor Mackenzie Dawson by Nikelle Feimster, Media Relations Specialist, Business Wire/New York I recently had a chance to talk with Mackenzie Dawson, Daily Features Editor of the New York Post. Having worked in the PR industry, Dawson fully understands the challenges publicists face when it comes to working with the media. [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged feature news, feature stories, feature tips, Features, interview, Mackenzie Dawson, New York Post, pitching, pitching journalists, pitching tips | Comments Off

What can Public Relations Professionals Learn from TBD.com?

August 9, 2010 – 11:31 am

by Cecile Oreste, Media Relations Specialist, Business Wire/DC TBD.com, which launched today, is taking a unique approach to providing hyperlocal news. Unlike AOL’s recently launched Patch.com, which hired reporters to cover local communities in California, New York and other states, TBD.com will partner with more than a hundred community blogs to provide the most comprehensive [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged blogging, hyperlocal news, journalism, new media, social media, TBD.com, washington dc | Comments Off

Tuesday Mornings the Best Time to Send a Press Release According to PR Peeps Poll

August 4, 2010 – 8:56 am

PR Peeps Polled said Tuesday Mornings are the best day to send a press release

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Business Wire Polls, how-to press release, Polls, Press Release, press releases | Comments Off

Upcoming Business Wire Event: Chicago – August 4

July 21, 2010 – 9:05 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged business wire, Business Wire Chicago, Business Wire Events, Chicago media, ChicagoNow.com, Editors, Kyle Leonard, media, Meet the Media, public relations, Tracey Schmidt, Triblocal | Comments Off

Editor’s Corner – July Edition: What’s all the Hype about Hyperlinks?

July 16, 2010 – 9:47 am

With 30 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in the world. In Editor’s Corner, we ask some of our best to chime in on how to get the most out of [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged anchor text, business wire, editing, Editor's Corner, Editors, how to write a press release, hyperlinks, linking, Nicole DeJarnatt, press release linking, Press Release writing, press releases, public relations, seo, WiredIn Articles | Comments Off

Media Relations in the Digital Age Event Recap

July 15, 2010 – 3:15 pm

by Cecile Oreste, Media Relations Specialist, Business Wire DC Members of the Business Wire/DC team were in attendance at Media Relations in the Digital Age held at the US Navy Memorial & Heritage Center on Wednesday, July 14th. The event, which was organized by the Professional Development Committee of the PRSA – National Capital Chapter, [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged business wire, Business Wire Events, Ceci Connolly, Cecile Oreste, Greg Ip, Jordan Rau, journalists, Kaiser Health News, Marketplace, media, Media Relations in the Digital Age, Nancy Marshall-Genzer, pitching, pitching tips, PR, PRSA, Public Policy, public relations, The Economist, Washington Post | Comments Off