November 1, 2011 – 7:53 am
The social media press release, like color TVs and airmail, have been coopted. EVERY press release should be easy to share and friendly to search engines so it can be found, seen and shared. Here’s some tips.
October 19, 2011 – 7:02 am
Amy Yen, Marketing Specialist, outlines eight key takeaways from the PRSA 2011 International Convention. From storytelling to media training to link tracking, here’s what PR, marketing and C-level execs need to know.
By Amy Yen, Marketing Specialist, Business Wire
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Posted in Industry Blogs, Media relations
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Also tagged #PRSAIcon, Amy Yen, Chris Brogan, customer service, Joe Rohde, link tracking, marketing, Measurement, media training, multimedia, new media, PR, PRSA, PRSA 2011, public relations, Publicity, search, seo, social media, Soledad O'Brien, storytelling, video
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A good photo, great headline and newsworthiness: three tips for getting your press release noticed.
March 18, 2011 – 11:48 am
What do you know about your wire service’s SEO practices? How big are the opportunities for brands and social media during March Madness? (A Google search for “March Madness” + “social media” returns nearly 2 million results.) On the off chance you missed Rebecca Black blowing up the internet this week, you missed a great [...]
Google algorithm changes cause a spike in traffic for press releases at Business Wire, while other press release distribution services suffered dramatic decreases.
In 1997, Business Wire introduced the Smart News Release (SNR), which allowed users to embed photos, audio, video and other multimedia into press releases. Not only does multimedia help a press release stand out to reporters or readers, but it also increases the reach of a release in search engines. Although often overlooked, Google Images [...]
By Amy Yen, Marketing Specialist, Business Wire
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Posted in Industry Blogs
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Also tagged 50ht Anniversary, 50th Anniversary, business wire, Business Wire fun fact, BW Fun Fact, BW Fun Facts, Google Images, multimedia, multimedia press release, press release photos, press release SEO, Press Release Tips, press release video, seo, Smart News Release
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February 25, 2011 – 10:58 am
We’re frequently discussing the importance of good headlines, choosing the proper keywords, and tweeting your press releases. Mack Collier shows how all of it, plus real time search, comes together. Is Google News broken? And if so, can it be fixed? The power of social media: Your vacation photos on Facebook can influence people’s [...]
February 3, 2011 – 8:45 am
Writing a Good Headline Has Never Been More Important. Join us for free webinar featuring a veteran newspaper editor and SEO specialist to learn tips on how to make your headline more effective.
By Monika Maeckle
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Posted in Industry Blogs
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Also tagged All Things Press Release, business wire, Business Wire Events, Education, how-to press release, Monika Maeckle, new media, PR, Press Release, press release 2.0, Press Release Tips, Press Release writing, press releases, social media, Webinars
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January 28, 2011 – 8:50 am
The 50-40-10 Rule of Optimizing Press Releases Have you ever wondered how much energy you should put towards optimizing your press releases? If so, please consider adopting my 50-40-10 optimization technique for your next press release (it’s great for blog posts too, by the way!). So what does 50-40-10 mean? 50-40-10 is a technique for [...]
January 3, 2011 – 1:38 pm
Start the new year right — sign up for our upcoming webinar, “A Successful Online Press Release: From Start to Finish.” Join Market Motive Online PR Professor Greg Jarboe and Business Wire Product Manager Joseph Miller to learn cutting-edge practices for the modern optimized press release. This workshop will cover current best practices of the [...]
