Tag Archives: press release distribution

Business Wire – Our “Raison D’etre”

by Cathy Baron Tamraz, Chairman and Chief Executive Officer, Business Wire SEC Chairman Mary Schapiro, in prepared remarks to the Society of Corporate Secretaries and Governance Professionals last Friday, stated the SEC is intent on ensuring that all investors have access to a highly complex and technologically sophisticated trading market. We at Business Wire could [...]

Use Google Trends to Find the Best Time to Send Your Press Release

It’s the age old question. As long as companies and PR practitioners have been sending releases, everyone has wanted to know when is the best time to send my release?

Everyone still wants to know because there is really no true right answer. Until Google starts mining data directly from our minds predicting the future will continue to be a difficult endeavor. However, with the power of free tools and site search it’s become relatively easy to get a read on the present and measure short term opportunities.

Here’s my basic premise: using tools like Google Trends and site search on the major press release distribution sites like Business Wire to gauge the amount of competition, you can increase your chances of catching a wave and contributing to a hot story.

Viva the Press Release! Social Media Diehard Hails “Traditional” Press Release and Paid Wire Services

by Monika Maeckle, Vice President of New Media “I think now, more than ever, traditional press releases matter and that wire services like Business Wire are worth the expense – or rather – the investment.”–Alan Weinkrantz We don’t pretend to be objective about press releases, and indeed a quote from our boss Warren Buffett, seems appropriate here:  [...]

PR Peeps Poll: 30% Access News and Press Releases via Mobile Devices

The periodic PR Peeps Poll results are in and reflect a growing move by professional communicators to access news and press release content from mobile devices.   Thirty percent of 297 polled said they do just that “all the time.”
 
They’re not alone.   Smartphones will outnumber desktop shipments by 2012, according to a recent report by Morgan Stanley.   And a [...]

High Performance Press Releases: Getting Your Release Found, Seen & Shared

Business Wire San Antonio hosted back-to-back Austin and San Antonio seminars November 18th and November 19th, 2009. Attendees were provided tips to help optimize future press releases so they are found, seen and shared.

The well-rounded panel included Bill Leake, Founder, President and CEO of Apogee Search, the most prominent search engine marketing firm in the [...]

Upcoming Business Wire Events – November 9 Edition

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

How Long Does it Take to Write a Press Release? “Several days,” said half of those polled

How long does it take to write a press release? Several days, according to a Business Wire 1-Question Poll

Business Wire Extends, Expands SmartBrief Partnership

Today we announced the extension of our partnership with SmartBrief, custom publisher of e-newsletters read by more than 300,000 C-level executives and millions of industry professionals. 
SmartBrief publishes more than 100 co-branded, customized email newsletters in partnership with leading trade associations, professional societies and corporations.  Business Wire members can target SmartBrief readers by sending their press releases [...]

Business Wire Extends, Expands SmartBrief Partnership

Today we announced the extension of our partnership with SmartBrief, custom publisher of e-newsletters read by more than 300,000 C-level executives and millions of industry professionals. 
SmartBrief publishes more than 100 co-branded, customized email newsletters in partnership with leading trade associations, professional societies and corporations.  Business Wire members can target SmartBrief readers by sending their press releases [...]

Media Comment on the Value of the Newswires

In a blog post called “Who needs press releases, anyway?”, Robert MacMillan at Reuters has taken notice of companies who aren’t including their full financial reports and other material information in press releases - and in some cases, not issuing press releases at all.
We’ve commented on this issue recently as well. Take a look at [...]