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Press Release Case Study: From Press Release to Dr. Phil Show

June 22, 2010 – 11:19 am

Press release case study: Author’s first press release lands her on Dr. Phil Show and increases book sales from 2-3 a week to 2-3 a day.

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , | Comments Off

Viva the Press Release! Social Media Diehard Hails “Traditional” Press Release and Paid Wire Services

May 19, 2010 – 1:54 pm

by Monika Maeckle, Vice President of New Media “I think now, more than ever, traditional press releases matter and that wire services like Business Wire are worth the expense – or rather – the investment.”–Alan Weinkrantz We don’t pretend to be objective about press releases, and indeed a quote from our boss Warren Buffett, seems appropriate here:  [...]

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , | Comments Off

Seven Traits of Highly Effective Press Releases

May 6, 2010 – 7:25 am

For this edition of SEO Tip Jar I wanted to look at hit releases and see what attributes they tend to have in common.  My methodology was simple and straightforward.  I defined hit releases as those getting the most release reads (or page views) and took the top 10 releases on EON: Enhanced Online News [...]

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged , , , , , , , | Comments Off

Heinz Press Release Case Study: All Things Press Release Podcast

November 2, 2009 – 2:24 pm

Latching onto a timely news hook can make your press release reap big results online. Hear the details in this edition of the All Things Press Release podcast

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , | Comments Off

Press Release Case Study #1: Lessons Learned From Texas Armoring Corporation

June 23, 2009 – 10:31 am

A press release from Texas Armoring Corporation resulted in more than 160 articles, dozens of TV clips, and several six-figure sales. And: no pitching!

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , | Comments Off
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