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Pew Survey: Multi-platform Approach Calls for News That’s Portable, Personal, Participatory

March 1, 2010 – 4:06 pm

It’s the multi-platform approach.
In an enlightening survey rich with statistics, the Pew Internet and American Life Project announced the results of their ”Understanding the Participatory News Consumer” study today.   Among the fascinating stats culled from the telephone survey of 2,259 adults 18 or older is the fact that almost half (46%) said they get their news from four [...]

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

SmartBrief reviews EON: Enhanced Online News

August 4, 2009 – 9:41 am

EON: Enhanced Online News, an online press release distribution platform, gets a rave review from SmartBrief

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged , , , , , , | Comments Off

Don’t Ask the Barber if You Need A Haircut and other Press Release Wisdom from Warren Buffett

May 26, 2009 – 4:38 pm

Press releases are a multi-tasking bargain with an ability to work as both an SEO/linkbuilding tool and as direct marketing.

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , | Comments Off

Aristotle on Twitter, Mom Knows Best, and Other Lessons from SXSWi 2009

March 23, 2009 – 5:35 pm

Getting attention in a cluttered content universe was just one hot topic at South by Southwest Interactive this year, and the question, “Do you give good URL?” aimed to address the point in a delightful panel of  University of Texas at Austin academics.
Maybe my background as an American Studies graduate from UT predisposed me to this [...]

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , , | Comments Off
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