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Social Media Press Releases, Like Color TVs, Have Been Coopted: They’re ALL Press Releases

November 1, 2011 – 7:53 am

The social media press release, like color TVs and airmail, have been coopted. EVERY press release should be easy to share and friendly to search engines so it can be found, seen and shared. Here’s some tips.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, new media, Press Release, Press Release Optimization, seo, social media, social media press release, Social Media Release | Comments Off

Mayday! Mayday! Monthlong Focus on Press Release Measurement Aims to Answer Questions

May 4, 2011 – 12:48 pm

Business Wire’s monthlong focus on press release measurement aims to address your “measurement emergencies” with tips and tools to help you figure out what’s working and not with your press releases

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Measurement, Press Release Tips, Webinars | Comments Off

Importance of Writing Good Headlines Magnified as Attention Spans and Space Decrease

February 3, 2011 – 8:45 am

Writing a Good Headline Has Never Been More Important. Join us for free webinar featuring a veteran newspaper editor and SEO specialist to learn tips on how to make your headline more effective.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Business Wire Events, Education, how-to press release, Monika Maeckle, new media, PR, Press Release, Press Release Optimization, Press Release Tips, Press Release writing, press releases, social media, Webinars | Comments Off

PR Peeps Poll: 43 Percent Cite Driving Traffic as Primary Objective in Optimizing Press Releases

November 3, 2010 – 8:02 am

More than 40 percent of PR Peeps polled say they optimize their press releases for search engines in order to drive traffic back their websites. Second reason was to influence search engine results.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Business Wire Polls, EON: Enhanced Online News, Polls, PR Peeps poll, PR Peeps Polls, Press Release, Press Release Optimization, press releases, public relations, seo, social media, Social Media Release | Comments Off

Breaking News: Press Release STILL Not Dead

September 28, 2010 – 3:40 pm

Press Release STILL Not Dead; What is it about the changing of the seasons that provokes fantasies of its premature demise?

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, Education, Press Release, press releases, public relations, Publicity, social media press release, Social Media Release | Comments Off

Twitter Tips Result from our What to Expect When You Tweet Your Press Release Webinar

August 20, 2010 – 9:53 am

Press Releases and Twitter: Twitter Tips result from our What to Expect When you Tweet Your Press Release

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Business Wire Events, how-to press release, Press Release, Press Release Tips, press releases, public relations, social media, social media press release, Social Media Release, twitter, Webinars | Comments Off

White Paper on The State of the Press Release Offers Tips for Maximizing their Success

July 13, 2010 – 10:12 am

White Paper on the State of the Press Release offers tips on maximizing their success in today’s cluttered Internet environment

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, how-to press release, new media, PR, Press Release, Press Release Optimization, Press Release Tips, Press Release writing, press releases, public relations, Publicity, search engine optimization, seo, social media, social media press release, Social Media Release | Comments Off

Press Release Case Study: From Press Release to Dr. Phil Show

June 22, 2010 – 11:19 am

Press release case study: Author’s first press release lands her on Dr. Phil Show and increases book sales from 2-3 a week to 2-3 a day.

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs, Media relations | Also tagged All Things Press Release, atpr, business wire, Education, how-to press release, Press Release, Press Release Case Studies, Press Release Tips, Press Release writing, press releases, public relations, Publicity, social media press release, Social Media Release, web 2.0 | Comments Off

Why Add Links to your Press Releases? Ask Nieman Journalism Lab

June 11, 2010 – 1:30 pm

Nieman Lab Series on Hyperlinking Web Content offers Press Release Lessons for Public Relations Practitioners

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs, Media relations | Also tagged All Things Press Release, business wire, how-to press release, journalism, new media, Press Release, Press Release Optimization, Press Release Tips, Press Release writing, press releases, public relations | Comments Off

Viva the Press Release! Social Media Diehard Hails “Traditional” Press Release and Paid Wire Services

May 19, 2010 – 1:54 pm

by Monika Maeckle, Vice President of New Media “I think now, more than ever, traditional press releases matter and that wire services like Business Wire are worth the expense – or rather – the investment.”–Alan Weinkrantz We don’t pretend to be objective about press releases, and indeed a quote from our boss Warren Buffett, seems appropriate here: [...]

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged business wire, how-to press release, Monika Maeckle, Press Release, Press Release Case Studies, press release distribution, Press Release Tips, public relations, Publicity, social media, social media press release | Comments Off

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