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Tag Archives: PR2.0

#PR & the Social Media Gatekeeper System

May 13, 2011 – 10:05 am

When it comes to PR and managing the reputation of the brand, it’s important to be proactive by setting the proper systems in place. The Social Media Gatekeeper System is a great way to keep social media managed and under the guidance of the organization.

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, Gatekeeper System, PR, PR 2.0, PR 2.0 Technology, public relations, social media, Social media policy, video | Comments Off

How to Engage on Facebook and Twitter

December 24, 2010 – 8:21 am

The more you work with your brand to create engagement opportunities on the different social platforms, you will see some common threads where information is shared in both places. However, the more you get to know the platforms, you’ll see there is a divide between the activities on Twitter and the activities on Facebook. Brands must learn how to make each community experience different, to accommodate the needs of the members, to respect the community culture and implement the best collaboration practices.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, Facebook, PR, PR 2.0, PR 2.0 Technology, public relations, Putting the public back in Public Relations, relationships, social media, Social networks, Strategic Communications, twitter | Comments Off

A Special #PRStudChat Announcement

December 13, 2010 – 6:00 pm

On Wednesday, December 15, 2010 at 8:30 p.m. the #PRStudChat community gathers for our Holiday chat session, the 12 Gifts of #PRStudChat. We’ll ask our community how each of the 12 gifts below have helped them during 2010 (at the same time recognizing those special people who help to deliver these gifts to us all year round):

By Deirdre | Posted in Industry Blogs | Also tagged communities, community, Deirdre Breakenridge, event, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, Putting the public back in Public Relations, relationships, social media, Social networks, SWAGG, twitter | Comments Off

The 2010 Holiday Tweet Drive

December 10, 2010 – 9:15 am

Because it’s the season to give, I want make sure all of my friends know about the 2010 Holiday Tweet Drive. If you haven’t heard about Tweet Drive, it’s a wonderful cause. Tweet Drive is a nation-wide toy/clothing drive that uses social media to give back to children who are less fortunate and to spread some Holiday cheer along the way!

By Deirdre | Posted in Industry Blogs | Also tagged 2010 Holiday Tweet Drive, blogging, Breakenridge, communities, community, Deirdre Breakenridge, event, Harrison Kratz, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, Putting the public back in Public Relations, relationships, social media, twitter | Comments Off

Are You Archiving Social Media?

November 22, 2010 – 8:21 am

The past few years have been revolutionary for PR and communications. We’ve seen changes in our approach and in new technologies that allow us to share, collaborate and connect directly with our constituents.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, Facebook, planning, PR, PR 2.0, PR 2.0 Technology, PR Plan, Putting the public back in Public Relations, social media, Social Media Planning, Social media policy, Social networks | Comments Off

Questions About Social Media Monitoring & Measurement Platforms

November 19, 2010 – 11:04 am

There are a lot of great technology partners. You need to roll up your sleeves and test several of these platforms to see which one meets the needs of your programs or the needs of different clients.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, community, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PR tools, public relations, Putting the public back in Public Relations, social media, Social Media Planning, Strategic Communications, vblog, video | Comments Off

#PRStudChat Challenge Winner

November 15, 2010 – 8:01 am

Finally, we’re ready to announce the winner of the #PRStudChat Challenge. The two finalists were: Finalist #1: Karen Russell, PR Professor at the University of Georgia. Editor of the Journal of Public Relations Research. Karen’s collaborative lit review: http://bit.ly/9aT851 group SM book review: http://bit.ly/bW0l9Q offered a great example of the use of collaborative learning techniques [...]

By Deirdre | Posted in Industry Blogs | Also tagged Barbara Nixon, Breakenridge, communities, community, Deirdre Breakenridge, Facebook, media, podcasts, PR, PR 2.0, PR 2.0 Technology, PR Plan, PRstudcast, PRStudChat, Putting the public back in Public Relations, relationships, social media, Social networks, twitter | Comments Off

Beauty 2.0 in NYC

November 12, 2010 – 12:35 pm

New York City has some of the best venues to host a networking event. Find a cool location and combine with an interesting topic (Beauty 2.0) and what do you have? The makings of a really creative and collaborative night. That’s exactly what happened on Tuesday, November 9th. Beauty industry professionals, media and bloggers met [...]

By Deirdre | Posted in Industry Blogs | Also tagged Beauty 2.0, Breakenridge, communities, community, Deirdre Breakenridge, event, media, PR, PR 2.0, PR 2.0 Technology, public relations, Putting the public back in Public Relations, relationships, social media, Social Media Planning, Social media policy, Social networks, Strategic Communications | Comments Off

#PRStudChat November 2010 Event Session Update

November 8, 2010 – 8:10 am

We’re getting closer to our #PRStudChat November 18th 2010 event session, which will highlight a panel of thought leaders in event planning and leadership from PR industry organizations that hold events all year round. The session will focus on events for professionals and how to maximize opportunities to learn and build relationships. And, now, it’s time to [...]

By Deirdre | Posted in Industry Blogs | Also tagged BizBash, blogging, Breakenridge, BurrellesLuce, communities, community, David Adler, Debbie Friez, Deirdre Breakenridge, event, Flatiron Communications, Jessica Levin, Nicole Zerillo, Peter Himler, PR, PR 2.0, PR 2.0 Technology, PRSA, PRStudChat, public relations, Putting the public back in Public Relations, relationships, Seven Degrees Communications, social media, twitter | Comments Off

How Private Are You?

November 5, 2010 – 6:48 am

I want to share a strange incident that happened to me last weekend. In between work projects and running around being a chaperone for my daughter….I received a voicemail on my cell phone. It was one of my Facebook friends, not someone who I know particularly well, but definitely a Facebook acquaintance.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Deirdre Breakenridge, Facebook, media, mobile, PR, PR 2.0, PR 2.0 Technology, privacy, public relations, Putting the public back in Public Relations, relationships, social media, Social networks | Comments Off