PR - intellibridge investor relations resources

Tag Archives: PR

Katie Paine Talks Measurement with Florida Communicators

April 4, 2012 – 6:05 am

by Julia Sotelo, Client Services Representative & Pilar Portela-Webb, Media Relations Supervisor, Business Wire Florida Business Wire Florida held “Measurement, Engagement & Influence with Katie Paine- Moving from Theoretical to Tactical,” a memorable breakfast discussion for South Florida Professionals on March 6th. The event featured measurement guru Katie Paine. The event was held at Nova [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, K.D. Paine, katie paine, Laura Stuaitis, Measurement, press release measurement, press release metrics, Press Release Tips, public relations | Comments Off

Social Media and Public Relations – Foreword by David Armano, EVP, Edelman Digital

April 2, 2012 – 7:28 am

Many of you may know David Armano, EVP, Global Innovation & Integration for Edelman Digital. I “officially” met David when we were asked to participate on a panel of judges for PR Newswire’s Earnies Awards in November 2011. For years, I’ve been a fan of David’s blog, Logic + Emotion, and I’ve followed him on [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, David Armano, Deirdre Breakenridge, Eight New Practices, PR 2.0, PR 2.0 Technology, public relations, social media | Comments Off

Raleigh-Durham Media Discuss Journalism Trends, Press Release Tips

March 28, 2012 – 8:47 am

by Penny Sowards, Client Services Representative, Business Wire Charlotte Business Wire hosted a “Meet the Media” luncheon at the Sheraton Imperial Hotel & Convention Center in Durham on March 15. Panelists included Rick Martinez, News Director, NewsRadio 680 WPTF; Rick Smith, Business and Technology Manager, WRAL-TV, and David Bracken, Assistant Business Editor, The News & [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged business wire, Business Wire Events, Crossroads PR, David Bracken, Kristi Lee-Joh, News and Observer, NewsRadio 680, pitching, pitching tips, pr tips, Press Release Tips, Press Release writing, public relations, Rick Martinez, Rick Smith, WPTF, WRAL-TV | Comments Off

The Internal Collaboration Generator Chart of Responsibilities

March 26, 2012 – 7:31 am

In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #2 is the Internal Collaboration Generator. This practice focuses on the communications professional who appreciates how social media collaboration starts on the inside of the organization. Because social media moves across the organization, it’s imperative for you work more closely with your own department, as well as with other departments including Advertising, Marketing, Web, IT, HR, Legal, Sales, etc.

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, Deirdre Breakenridge, Eight New Practices, Internal Collaboration Generator, PR 2.0, PR 2.0 Technology, social media | Comments Off

PR Policymaker Chart of Responsibilities

March 19, 2012 – 12:55 pm

Finally, my book, “Social Media and Public Relations: Eight New Practices for the PR Professional” is done! I just reviewed the cover and the manuscript is in its final form. It was a fairly smooth process with only one slight hiccup. After writing almost 300 pages, my publisher told me that I had to cut [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, Eight New PR Practices, PR 2.0, public relations, social media, Social media policy | Comments Off

On March 22nd, PRStudChat Discusses “Public Relations: Art or Science?”

March 12, 2012 – 7:11 am

Public relations is a blend of art or creative writing communications and science, which is a structured strategy, with defined goals and measurement revealing valuable business outcomes. Today, the argument of art or science is in the spotlight, as PR professionals are faced with increased accountability for their communications programs. As a result, we are [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, Jimmy Wales, PR 2.0, PRStudChat, public relations, social media | Comments Off

5 Tools to Discover and Consume Content like a Champ

March 9, 2012 – 12:25 pm

A Guest Post By Harrison Kratz Being a communications professional in the digital age, it is essential to keep up with the latest trends and news in our industry. With so many different sources and stories that would make your head spin (similar to trying to pick a place to eat in New York City), [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged content, guest post, PR 2.0, PR 2.0 Technology, PR tools, public relations, social media | Comments Off

Social Media Measurement: An Interview with EVP Marty Levine at Prosyna

February 27, 2012 – 7:56 am

As I was conducting research for my new book, Social Media and Public Relations: Eight New Practices for the PR Professional, I came across many interesting measurement tools and platforms. Prosyna was on my list and I learned quite a bit about the platform from Marty Levine, Executive Vice President, at the company. Marty is a marketing and communications specialist and veteran of multiple digital media and technology startups in Silicon Valley, Seattle and Vancouver.

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, Eight New Practices, interview, Marty Levine, Measurement, PR 2.0, Prosyna, social media, Social Media Planning | Comments Off

Ifbyphone Measurement Survey Reveals Eighty-Two Percent of Marketers Could Not Measure the ROI of #PR

February 20, 2012 – 7:38 am

A new marketing measurement survey by Ifbyphone found that an overwhelming majority of marketers (82%) are not effectively measuring the ROI for their public relations campaigns. On top of that, PR was stated to be the most difficult to measure out of all marketing campaigns. In light of the survey findings, I interviewed Mike Santoro, President of Walker Sands Communications, about the factors business owners and marketers must consider before investing in a public relations program.

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, Mike Santoro, PR 2.0, PR measurement, public relations, social media, Walker Sands Communications | Comments Off

Please Recommend a #PR 2.0 Champion

February 13, 2012 – 8:10 am

On February 9, 2012, I delivered my keynote to the participants of The Social Conference in Amsterdam. Part of my presentation focused on PR professionals who are excelling in PR 2.0. They are becoming champions in their organizations and/or helping their clients to move to the next level of strategic social media communications. I highlighted professionals I know who are currently participating in different roles. These folks are helping to spearhead a movement and educating others on new responsibilities that have formed, as a result of the convergence of social media and public relations.

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, Deirdre Breakenridge, Eight New Practices, PR 2.0, public relations, social media, Strategic Communications, The Social Conference | Comments Off