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Tag Archives: PR

How Evernote Helped Me To Write My Book

January 30, 2012 – 8:11 am

It was the greatest feeling to neatly pack up all of my chapters in a zip file and ship them off to my executive editor. It took about three months to write the introduction and 10 chapters for my book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” By far, the [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, Deirdre Breakenridge, Eight New Practices, Evernote, PR 2.0, PR 2.0 Technology, public relations, social media, Social Media and Public Relations | Comments Off

January #PRStudChat Recap: Guest Post By Jim Joseph, President of Lippe Taylor

January 23, 2012 – 8:09 am

A Guest Post By Jim Joseph Last week I had the distinct privilege of being a guest host on #prstudchat. At first I was excited to be invited, thinking that someone out there thought I was a stud. But when I realized it was going to be full of students … well as a professor [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged branding, Deirdre Breakenridge, event, guest post, Jim Joseph, PR 2.0, PR 2.0 Technology, PRStudChat, social media, The Experience Effect | Comments Off

The Social Conference 2012 – Eight New Strategic Practices for the PR Champion

January 16, 2012 – 7:56 am

On February 9, 2012, I’ll be joining my colleagues in Amsterdam to deliver a keynote on Eight New Strategic Practices for the PR Champion. As a part of the preparation for the event, The Social Conference 2012, I was asked to discuss a few topics. My video focuses on several of the “hot” topics in [...]

By Deirdre Breakenridge | Posted in Industry Blogs, Media relations | Also tagged book, Deirdre Breakenridge, Eight New Practices, event, PR 2.0, public relations, social media, Strategic Communications, The Social Conference | Comments Off

Special Announcement: The #PRStudChat Community Kicks Off the New Year on January 18th

January 9, 2012 – 8:28 am

Happy New Year #PRStudChat friends! We’re ready to kick off 2012 by focusing on the customer experience. On Wednesday, January 18th 2012 at 8:30 p.m. ET, the #PRStudChat community will discuss how using public relations creates a better brand experience. Joining us on the 18th is our special guest Jim Joseph (@JimJosephExp), President of Lippe [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Brand Experience, branding, Deirdre Breakenridge, integrated communications, Jim Joseph, Lippe Taylor, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, social media, The Experience Effect | Comments Off

Enhance the Executive’s Experience: Share Information Relevant to Their World

January 6, 2012 – 11:50 am

One of the first things I learned in marketing was to “mirror” my audience’s behavior. For example, working at an agency for years, we learned to watch the body language of the executives in the room. Lean forward at the boardroom table if they lean forward, be more relaxed if they are more relaxed. If [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR 2.0, PR 2.0 Technology, public relations, Relevant Experiences, social media, Social Media Planning, Strategic Communications | Comments Off

2012: The Year of 4Fs

December 30, 2011 – 9:30 am

As I was working on my New Year’s resolutions, I came up with the “4Fs” to help guide my accomplishments in the 2012. The 4Fs include: Fix it, Focus, Forward thinking and Fire it up (with Follow through). My video details the 4Fs and how you can use them to stay on track with goals [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR 2.0, PR 2.0 Technology, public relations, social media, video | Comments Off

The Techniques of the New #PR Champion: Webinar Q&A Part IV

December 26, 2011 – 9:57 am

My December 7th Vocus Webinar on “The Techniques of the New PR Champion,” sparked many questions from participants. Here is the fourth and final part of the Q&A. Parts I, II and III are also available on my blog for review. I hope that I’ve answered everyone’s questions from the Webinar. If I’ve missed any, [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, PR 2.0, PR 2.0 Technology, Putting the public back in Public Relations, social media, Social media policy | Comments Off

The Techniques of the New #PR Champion Webinar: Q&A Part III

December 19, 2011 – 10:34 am

I’m still working on the Q&A from my December 7th Vocus Webinar on “The Techniques of the New PR Champion.” Below is Part III of my responses. The questions from participants range from strategy and planning to the best tool and techniques of the New PR Champion. Parts I and II of the Q&A are [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, PR 2.0, PR 2.0 Technology, public relations, social media, Vocus | Comments Off

The Techniques of the New PR Champion Webinar: Q&A Part II

December 16, 2011 – 7:28 am

For those of you who caught my December 7th Vocus Webinar on “The Techniques of the New PR Champion,” here’s Part II of the Q&A. I can tell from the number of questions, (there were over 65 with some duplication), PR professionals are ready to embrace new practices and they’re looking at 2012 as a [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, influencers, PR 2.0, PR 2.0 Technology, public relations, social media, Social Media Planning, Strategic Communications | Comments Off