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Tag Archives: PR Plan

PR Profession Grades Higher In Social Media Than Ad Agencies

March 14, 2011 – 10:23 am

I was very happy to see the survey results of a joint study with Worldcom PR Group, the largest partnership of independent PR firms in the world and the Transworld Advertising Agency Network (TAAN), a blue chip organization of advertising agencies. The joint study discussed how PR is getting higher grades in social media, with good projections toward revenue growth in 2011, as reported by the principals of the agencies that were surveyed.

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR 2.0, public relations, social media, Social Media Planning, TAAN, Worldcom PR Group | Comments Off

Social Media Policy Development: A Best Practice Approach

February 9, 2011 – 7:43 am

The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the time, resources, and effort to plan and build a policy that empowers the organization, allows people to understand the value of social media and helps them to see how they can better participate as internal brand champions.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PRSA, public relations, Putting the public back in Public Relations, relationships, social media, Social media policy, Social networks | Comments Off

Are You Archiving Social Media?

November 22, 2010 – 8:21 am

The past few years have been revolutionary for PR and communications. We’ve seen changes in our approach and in new technologies that allow us to share, collaborate and connect directly with our constituents.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, Facebook, planning, PR, PR 2.0, PR 2.0 Technology, PR2.0, Putting the public back in Public Relations, social media, Social Media Planning, Social media policy, Social networks | Comments Off

#PRStudChat Challenge Winner

November 15, 2010 – 8:01 am

Finally, we’re ready to announce the winner of the #PRStudChat Challenge. The two finalists were: Finalist #1: Karen Russell, PR Professor at the University of Georgia. Editor of the Journal of Public Relations Research. Karen’s collaborative lit review: http://bit.ly/9aT851 group SM book review: http://bit.ly/bW0l9Q offered a great example of the use of collaborative learning techniques [...]

By Deirdre | Posted in Industry Blogs | Also tagged Barbara Nixon, Breakenridge, communities, community, Deirdre Breakenridge, Facebook, media, podcasts, PR, PR 2.0, PR 2.0 Technology, PR2.0, PRstudcast, PRStudChat, Putting the public back in Public Relations, relationships, social media, Social networks, twitter | Comments Off

Social Media Policy Questions

October 29, 2010 – 6:52 am

I’ve been doing a lot of work in the area of social media policy development. The same questions keep surfacing in my conversations with executives at different industry associations. Although, we see many of the two-page social media policies that are public facing, many executives are inquiring about their employees and what they need to know regarding social media participation, beyond the obvious “Rules of Engagement.”

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PR2.0, public relations, Putting the public back in Public Relations, social media, Social Media Planning, Social media policy | Comments Off

September 15th #PRStudchat Announcement

September 13, 2010 – 7:31 am

We’re gearing up for our September 15th #PRStudChat session this week with a great line up of young PR pro panelists who will discuss their “Transition from PR Student to PR Professional.”

By Deirdre | Posted in Industry Blogs | Also tagged Ashley Funderburk, communities, community, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, Putting the public back in Public Relations, relationships, social media, Social networks, twitter | Comments Off

Social Media Strategy vs. Execution

September 10, 2010 – 10:24 am

I’ve noticed some interesting conversations lately about strategy, execution and accountability. If you are on the strategy side, and advising a brand, are you held accountable for the execution (if it’s not your part)? Is it easier just to advise, then to execute social media? My own personal opinion is that we rise to a higher or maybe I should say a “new” level when we are able to do both.

By Deirdre | Posted in Industry Blogs | Also tagged communities, community, PR, PR 2.0, PR 2.0 Technology, public relations, Putting the public back in Public Relations, social media, Social Media Execution, Social Media Planning, Social Media Strategy, Social networks, Traditional PR | Comments Off

Competitors on Twitter: Evaluate With Your Eyes Wide Open

August 16, 2010 – 6:45 am

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Competition, Competitive Intelligence, influencers, PR, PR 2.0, PR 2.0 Technology, PR2.0, public relations, Putting the public back in Public Relations, relationships, social media, Social Media Planning, twitter | Comments Off

Social Media is Serious Business

August 13, 2010 – 7:02 am

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms. After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors. The [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Facebook, media, planning, PR, PR 2.0, PR 2.0 Technology, public relations, Putting the public back in Public Relations, relationships, social media, Social Media Planning, Social networks | Comments Off

What’s New in Social Media Planning & Policy Development?

July 19, 2010 – 8:06 am

My last blog post on creating a social media policy focused on a how to approach the development of your policy in order to represent your organization, based upon the type of social outreach, as well as employee and public participation in your social networking initiatives.

By Deirdre | Posted in Industry Blogs | Also tagged integrated communications, Organizational Behavior, planning, PR, PR 2.0, PRSA, public relations, social media, Social Media Planning, Social media policy | Comments Off