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Tag Archives: PR 2.0

Special Announcement: The #PRStudChat Community Kicks Off the New Year on January 18th

January 9, 2012 – 8:28 am

Happy New Year #PRStudChat friends! We’re ready to kick off 2012 by focusing on the customer experience. On Wednesday, January 18th 2012 at 8:30 p.m. ET, the #PRStudChat community will discuss how using public relations creates a better brand experience. Joining us on the 18th is our special guest Jim Joseph (@JimJosephExp), President of Lippe [...]

Enhance the Executive’s Experience: Share Information Relevant to Their World

January 6, 2012 – 11:50 am

One of the first things I learned in marketing was to “mirror” my audience’s behavior. For example, working at an agency for years, we learned to watch the body language of the executives in the room. Lean forward at the boardroom table if they lean forward, be more relaxed if they are more relaxed. If [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR, PR 2.0 Technology, public relations, Relevant Experiences, social media, Social Media Planning, Strategic Communications | Comments Off

2012: The Year of 4Fs

December 30, 2011 – 9:30 am

As I was working on my New Year’s resolutions, I came up with the “4Fs” to help guide my accomplishments in the 2012. The 4Fs include: Fix it, Focus, Forward thinking and Fire it up (with Follow through). My video details the 4Fs and how you can use them to stay on track with goals [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR, PR 2.0 Technology, public relations, social media, video | Comments Off

The Techniques of the New #PR Champion: Webinar Q&A Part IV

December 26, 2011 – 9:57 am

My December 7th Vocus Webinar on “The Techniques of the New PR Champion,” sparked many questions from participants. Here is the fourth and final part of the Q&A. Parts I, II and III are also available on my blog for review. I hope that I’ve answered everyone’s questions from the Webinar. If I’ve missed any, [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, PR, PR 2.0 Technology, Putting the public back in Public Relations, social media, Social media policy | Comments Off

The Techniques of the New #PR Champion Webinar: Q&A Part III

December 19, 2011 – 10:34 am

I’m still working on the Q&A from my December 7th Vocus Webinar on “The Techniques of the New PR Champion.” Below is Part III of my responses. The questions from participants range from strategy and planning to the best tool and techniques of the New PR Champion. Parts I and II of the Q&A are [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, PR, PR 2.0 Technology, public relations, social media, Vocus | Comments Off

The Techniques of the New PR Champion Webinar: Q&A Part II

December 16, 2011 – 7:28 am

For those of you who caught my December 7th Vocus Webinar on “The Techniques of the New PR Champion,” here’s Part II of the Q&A. I can tell from the number of questions, (there were over 65 with some duplication), PR professionals are ready to embrace new practices and they’re looking at 2012 as a [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, influencers, PR, PR 2.0 Technology, public relations, social media, Social Media Planning, Strategic Communications | Comments Off

The Techniques of the New PR Champion Webinar Q&A

December 12, 2011 – 8:27 am

On December 7, 2011, I participated in a Vocus Webinar on “The Techniques of the New PR Champion.” It was exciting for me to present some of the material from my new book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” With a lot to say on the topic and very [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, integrated communications, PR, PR 2.0 Technology, PR Champion, public relations, social media, Vocus | Comments Off

Transforming Social Good into Social Responsibility

December 5, 2011 – 7:05 am

A Guest Post By Harrison Kratz Regardless of what walk of life you are from or what your career is, the holiday season brings up the same topics of conversation… Gift shopping, how early is too early for Christmas music, and what you are doing to give back this year. In PR, Marketing, and Social [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged guest post, Harrison Kratz, PR, social good, social media, Social Responsibility, Tweet Drive | Comments Off

Special Announcement: #PRStudChat Holiday Chat to Celebrate our Favorite PR Things!

December 2, 2011 – 7:59 am

It’s December and we’re ringing in the Holidays at #PRStudchat! Growing together over the past 2+ years, we’re like one big family and it’s amazing how much we’ve shared together. On December 21, 2011 at 8:30 p.m., get ready to share some more. Our Holiday Twitter chat session will give PR professionals, students and educators [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, Holiday Chat, PR, PR 2.0 Technology, PRStudChat, public relations, social media, twitter, Valerie Simon | Comments Off