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Tag Archives: PR 2.0

The Techniques of the New PR Champion Webinar: Q&A Part II

December 16, 2011 – 7:28 am

For those of you who caught my December 7th Vocus Webinar on “The Techniques of the New PR Champion,” here’s Part II of the Q&A. I can tell from the number of questions, (there were over 65 with some duplication), PR professionals are ready to embrace new practices and they’re looking at 2012 as a [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, influencers, PR, PR 2.0 Technology, public relations, social media, Social Media Planning, Strategic Communications | Comments Off

The Techniques of the New PR Champion Webinar Q&A

December 12, 2011 – 8:27 am

On December 7, 2011, I participated in a Vocus Webinar on “The Techniques of the New PR Champion.” It was exciting for me to present some of the material from my new book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” With a lot to say on the topic and very [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, integrated communications, PR, PR 2.0 Technology, PR Champion, public relations, social media, Vocus | Comments Off

Transforming Social Good into Social Responsibility

December 5, 2011 – 7:05 am

A Guest Post By Harrison Kratz Regardless of what walk of life you are from or what your career is, the holiday season brings up the same topics of conversation… Gift shopping, how early is too early for Christmas music, and what you are doing to give back this year. In PR, Marketing, and Social [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged guest post, Harrison Kratz, PR, social good, social media, Social Responsibility, Tweet Drive | Comments Off

Special Announcement: #PRStudChat Holiday Chat to Celebrate our Favorite PR Things!

December 2, 2011 – 7:59 am

It’s December and we’re ringing in the Holidays at #PRStudchat! Growing together over the past 2+ years, we’re like one big family and it’s amazing how much we’ve shared together. On December 21, 2011 at 8:30 p.m., get ready to share some more. Our Holiday Twitter chat session will give PR professionals, students and educators [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, Holiday Chat, PR, PR 2.0 Technology, PRStudChat, public relations, social media, twitter, Valerie Simon | Comments Off

Giving Back to #PR & #Marketing & Then Paying it Forward

November 28, 2011 – 8:33 am

When you give back, you hope it gets paid forward. I had an idea a couple of weeks ago I thought would be great to test during the Holiday season. It’s an experiment in giving back and then paying it forward. The Holiday season fosters good will and nothing feels better then to selflessly give [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, marketing, Mentoring, PR, public relations, social good, social media | Comments Off

What Will #PR Look Like As We Approach 2015?

November 21, 2011 – 7:37 am

It’s never too early to make predictions. As I watched the Holiday decorations go up in my neighborhood over the weekend (I know, it’s not even Thanksgiving yet), it made me think about 2012 and the years to come. So, here is my “moving forward” post on what going to happen in PR next year, [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, integrated communications, PR, PR 2.0 Technology, Predictions for 2015, public relations, social media, Social Media Planning, Strategic Communications | Comments Off

Bloggers Have More of an Influence in 2011

November 14, 2011 – 11:10 am

I found a really interesting annual study by Technorati called, “State of the Blogosphere 2011: Introduction and Methodology.” Of particular interest to me was the breakdown of the different types of bloggers and the motivations and consequences for blogging. If I were to categorize myself in relation to this study, my blogging falls in two [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged blogging, Deirdre Breakenridge, influencers, PR, PR 2.0 Technology, relationships, social media | Comments Off

Three Really Common Mistakes to Avoid on Your Resume

November 7, 2011 – 8:13 am

I’ve been working with students and professionals for years helping them to update and perfect their resumes. Whether it’s a hard copy resume or the fancy digital versions I see today, the same common mistakes repeatedly surface. In your quest to be clever, creative and relevant in the eyes of a prospective employer, try to [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, Mentoring, PR, public relations, Resume Mistakes, Resume Writing | Comments Off

Special Announcement: #PRStudChat November 16th Session With Author Michael Brito!

November 2, 2011 – 4:18 pm

On November 16, 2011, at 8:30 p.m. ET, the #PRStudChat community will discuss social media in the organization and how PR, along with other key areas, work together to create a good social customer experience. Our special guest that night, sharing his thoughts on the topic, will be Michael Brito (@britopian), vice president at Edelman [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, michael brito, PR, PR 2.0 Technology, PRStudChat, Smart Business Social Business, social media, Strategic Communications | Comments Off

Who Are You Teaching Today?

October 31, 2011 – 6:41 am

A Guest Post by Shonali Burke As I’ve been getting more involved in social media over the last few years, one of the roads my career has seen me walk is that of teacher. Three years ago, I serendipitously landed an adjunct faculty position at Johns Hopkins, where, ever since, I have been teaching a [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged guest post, Mentoring, PR, PR 2.0 Technology, public relations, relationships, Shonali Burke, social media, Teaching PR | Comments Off