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Tag Archives: PR 2.0

September 15th #PRStudChat Announcement

September 7, 2010 – 6:52 am

Ever since I interviewed Mikinize Stuart at the #swagghamptons event regarding the transition from student to PR professional, there’s been an overwhelming response to this video post. It’s certainly an important topic and one that is extremely helpful to those students who will someday go through the same transition process.

By Deirdre | Posted in Industry Blogs | Also tagged communities, community, PR, PR 2.0 Technology, PR Job Search, PR Pro, PRStudChat, Putting the public back in Public Relations, relationships, social media | Comments Off

Interview #SWAGGHamptons: From PR Student to PR Professional

September 1, 2010 – 6:34 am

Here’s my third and final interview at the the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. Mikinzie Stuart, Account Coordinator at SHIFT Communications chatted with me on how to make the transition from PR student to PR professional. The video comes to you live from the SWAGG VIP tent. Share or Bookmark…

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, interview, Mikinzie Stuart, mobile, PR, PR 2.0 Technology, PR Students, PRStudChat, public relations, relationships, SHIFT Comm, social media, video | Comments Off

Interview with ABC News Entertainment Reporter/Producer Sheila Marikar

August 31, 2010 – 6:53 am

Here’s my second interview at the the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. Sheila Marikar, Entertainment Reporter/Producer at ABCNews.com, was kind enough to interview with me regarding the importance of building a relationship (the right way) with the media. The video comes to you live from the SWAGG VIP tent.

By Deirdre | Posted in Industry Blogs, Media relations | Also tagged ABC News, Deirdre Breakenridge, event, media, Mercedes Benz Polo Challenge, mobile, PR, PR 2.0 Technology, public relations, Sheila Marikar, social media, SWAGG, video | Comments Off

Interview with Sarah Evans at #SwaggHamptons

August 30, 2010 – 7:46 am

I was invited by Sarah Evans and SWAGG to be their guest at the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. It was such an amazing day, traveling on the SWAGG party bus, spending time in the SWAGG VIP tent and enjoying the Polo match. I was able to steal a few minutes with Sarah (in between her interviews with celebrities that stopped by) to discuss what PR and communications professionals need to know about the mobile space.

By Deirdre | Posted in Industry Blogs | Also tagged Mercedes Benz Polo Challenge, mobile, Mobile Applications, PR, PR 2.0 Technology, public relations, Sarah Evans, Sevans Strategy, social media, SWAGG, video | Comments Off

The Best of PR Moves Forward

August 27, 2010 – 8:35 am

In order to grow in our communications careers, we have to move our best practices forward. My video discusses the best values, core competencies and skills from PR past, which we move forward and use to be successful in PR 2.0 and social media communications. How do you move the best of PR forward as [...]

By Deirdre | Posted in Industry Blogs | Comments Off

Book Review: Engage! by @BrianSolis

August 23, 2010 – 7:23 am

I just finished the book Engage! by Brian Solis. I’ve had the book for a couple of months and it’s not a book that you should just breeze through quickly. I mean this in the best possible way. This book deserves time and attention. Now, I have to disclose that I am a big fan [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, book, communities, community, engage, influencers, media, new media, relationships, social media, Social networks, Solis | Comments Off

Can You Tell Who Tries to Own Social Media?

August 20, 2010 – 10:49 am

In the past, you may have heard me say,”No one owns social media.” However, that doesn’t mean that different departments in your company aren’t trying to own it. Actions always speak louder than words. I remember reading a post a year ago by Jeremiah Owyang that I thought was excellent. He outlined five ways that [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Facebook, influencers, integrated communications, Organizational Behavior, PR, PR 2.0 Technology, public relations, Putting the public back in Public Relations, relationships, social media, Social Media Planning, Social media policy | Comments Off

Competitors on Twitter: Evaluate With Your Eyes Wide Open

August 16, 2010 – 6:45 am

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Competition, Competitive Intelligence, influencers, PR, PR 2.0 Technology, PR Plan, PR2.0, public relations, Putting the public back in Public Relations, relationships, social media, Social Media Planning, twitter | Comments Off

Social Media is Serious Business

August 13, 2010 – 7:02 am

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms. After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors. The [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Facebook, media, planning, PR, PR 2.0 Technology, PR Plan, public relations, Putting the public back in Public Relations, relationships, social media, Social Media Planning, Social networks | Comments Off

An Interview w/Jason Kintzler, Founder & CEO of PitchEngine

August 9, 2010 – 11:20 am

It’s no secret that I’m a fan of PitchEngine, a “new kind of social PR platform.” I’ve used it to share my customized stories and to be found. Because PitchEngine has launched its new platform with enhanced SEO capabilities, I thought it would be a good time to update you on the progress. Jason Kintzler, [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, interview, Jason Kintzler, Pitchengine, PR, PR 2.0 Technology, PR tools, public relations, relationships, SMR, social media | Comments Off