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Tag Archives: PR 2.0 - New Communications

Q&A: Is One-Way Communication an Oxymoron?

May 31, 2010 – 4:52 am

Every now and then, I’m asked to answer questions for other blogs and media outlets – more so lately due in part to the recent release of Engage!
The conversations that always ensue trigger new insights, ideas, or perspectives and sometimes, I believe that the discussion is worth sharing with you, here. This is one such [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, engage, media, optimization, smo, social, social media | Comments Off

Q&A: Is One-Way Communication an Oxymoron?

May 31, 2010 – 4:52 am

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, engage, media, optimization, smo, social, social media | Comments Off

Engage: A Video Introduction

May 2, 2010 – 5:30 am

Engage helps businesses and brands build, cultivate, and measure success in the new web and it is now available online and hopefully in a book store near you.
Please consider reading the book and if you find it helpful, please also help me share it with those who are looking to learn about social media and [...]

By brian | Posted in Industry Blogs | Also tagged book, branding, Business - Marketing, customer, Education, engage, newmedia, scrm, service, social media | Comments Off

Twitter Writes Its Own Success Stories

April 2, 2010 – 5:04 am

In January 2010, nearly 75 million people visited Twitter according to comScore. While that number seems remarkable, it represents only a fraction of what’s realistically attainable. I believe that Twitter’s growth, to date, is hindered not by its ambition nor potential, but by the company’s ongoing focus on competing priorities rather than showcasing how [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, case study, clever accounts, social media, tweet, twitter | Comments Off

Q&A: Personal vs. Professional Branding in Social Media

March 31, 2010 – 5:36 am

Dan Schwabel is not only a personal branding expert, he’s someone I’ve come to know and respect over the years…and definitely someone I consider a friend. We recently sat down to discuss Engage and the resulting interaction culminated in a wonderful discussion that explored the state of professional and personal branding in the era of [...]

By brian | Posted in Industry Blogs | Also tagged brand, branding, Business - Marketing, engage, personal, PR 2.0, professional, public+relations, social media | Comments Off

Q&A: Culture Shock, How Social Media is Changing the Culture of Business

March 24, 2010 – 5:31 am

Good friend JD Lasica asked me to answer some fantastic questions for a post he published in celebration of Engage. I poured so much of myself into the responses, that I felt it was worth sharing here with you as well.
Many of the lessons and observations below are important for you as a champion, decision [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Culture, engage, social media | Comments Off

Engage is Now Available at a Bookstore Near You

March 18, 2010 – 9:05 am

Following a special and unforgettable debut at SXSW Interactive, I’m excited and thankful to announce that Engage! is available at bookstores near you.
When you invest so much into something that you believe will change the way people think, you can’t wait to tell the world.
This book is written for you…
It helps champions, decision makers, and [...]

By brian | Posted in Industry Blogs | Also tagged book, branding, Business - Marketing, customer, Education, engage, newmedia, scrm, service, social media | Comments Off

Brands Must Become Media to Earn Relevance

March 15, 2010 – 6:19 am

What follows is the complete version of my recent post on Mashable, “Why Brands are Becoming Media.“
One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting social architecture and the engineering that connects people to other people strategically, enthusiasm and support [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, earned, media, owned, paid, social media | Comments Off

The Brand Dashboard: Bringing Conversations to Life

March 12, 2010 – 6:20 am

Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets.
Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the illusion of invincibility.
Everything [...]

By brian | Posted in Industry Blogs | Also tagged brand, brand dashboard, Business - Marketing, customer+service, dashboard, listening, monitoring, social media | Comments Off

It’s Time to Engage: Please Help Share the News

February 26, 2010 – 6:05 am

I can’t believe the day is finally here. In fact, it’s here earlier than planned.
Please join me in celebrating the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Social media has democratized influence, forever changing the way businesses communicate with customers and the [...]

By brian | Posted in Industry Blogs | Also tagged book, Books, business, Business - Marketing, engage, social media | Comments Off