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Tag Archives: PR 2.0 - New Communications

Video: Introducing the 5th “P” to the Marketing Mix — People

August 8, 2010 – 2:55 pm

I recently sat down with Chris Beck, founder of 26dottwo, a digital media agency in the San Francisco Bay Area for a in-depth discussion on the state and future of social media. We examine a broad range of topics that explore the impact of the social economy on business, culture and the democratization of influence. [...]

By brian | Posted in Industry Blogs | Also tagged 26dottwo, 4 p's, 5th p, business, Business - Marketing, Culture, economy, marketing mix, People, social media, Social+economy, video | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Three

July 16, 2010 – 5:07 am

Part Three of Three Nicheworks are highly coveted or soon will be as no brand is an island. Attention and interests are focused within social streams and as individuals are empowered to define their online experiences, connecting the dots proves pivotal. If conversations are markets, nicheworks represent the glue that binds disparate conversational ecosystems. And [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, hybrid theory, manifesto, PR, PR 2.0, service, social media | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Two

July 14, 2010 – 5:07 am

Part Two of Three In the book Engage!, I use music as a metaphor for the business approach necessary to execute socialized programs flawlessly. I suggest that today, many organizations approach new media with the style of jazz improvisationalists. They possess an incredible ability to jam independently and also together, but they often drift into [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, hybrid theory, manifesto, PR, PR 2.0, service, social media | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One

July 12, 2010 – 5:45 am

Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Part One of Three… Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, engage, hybrid theory, manifesto, New Media University, PR, public+relations, social media | Comments Off

The 2010 World Cup Inspires Creativity in Social Media

July 2, 2010 – 12:13 pm

World Cup Fever is certainly a pandemic with champions spreading enthusiasm and passion around the world. It’s not only circulating from country to country and person to person, World Cup Fever is also propagating through the social graphs of fans in social networks around the world. On Twitter, for instance, it is because of the [...]

By brian | Posted in Industry Blogs | Also tagged bud, budweiser, Business - Marketing, fifa, social media, world cup | Comments Off

Engage is Now Available in the Apple iBookstore

July 1, 2010 – 3:06 pm

My friends over at Wiley Publishing alerted me to some good news today. If you own an iPad or iPhone, Engage! is now available in the Apple iBookstore. About Engage Now is the time for businesses to shift from experimenting with social media to strategically designing and measuring campaigns that contribute to brand resonance, positive [...]

By brian | Posted in Industry Blogs | Also tagged book, Business - Marketing, engage, ibooks, ibookstore, social media | Comments Off

Engage was Written to Help You Find Answers in Social Media

June 18, 2010 – 5:14 am

I recently hosted a discussion on the need to lessen, not eliminate, the emphasis we place on the social media case studies and “how to” posts that are now universal, as they won’t apply to the specific circumstances or context of our challenges, opportunities, and market dynamics. I believe that we should use them solely [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, Education, engage, New Media University, social media | Comments Off

Q&A: Is One-Way Communication an Oxymoron?

May 31, 2010 – 4:52 am

Every now and then, I’m asked to answer questions for other blogs and media outlets – more so lately due in part to the recent release of Engage!
The conversations that always ensue trigger new insights, ideas, or perspectives and sometimes, I believe that the discussion is worth sharing with you, here. This is one such [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, engage, media, optimization, smo, social, social media | Comments Off

Q&A: Is One-Way Communication an Oxymoron?

May 31, 2010 – 4:52 am

Every now and then, I’m asked to answer questions for other blogs and media outlets – more so lately due in part to the recent release of Engage!
The conversations that always trigger new insights, ideas, or perspectives and sometimes, I believe that the discussion is worth sharing with you, here. This is one such discussion [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, engage, media, optimization, smo, social, social media | Comments Off

Q&A: Is One-Way Communication an Oxymoron?

May 31, 2010 – 4:52 am

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, engage, media, optimization, smo, social, social media | Comments Off