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Tag Archives: PR 2.0 - New Communications

Connecting the Dots: Socializing Touchpoints

September 6, 2010 – 10:10 am

We are now down to the second-to-last video where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media. In this segment, we outline the importance of connecting offline and online experiences. Brands must now introduce a connected series of touchpoints between traditional and new media programs to define [...]

By brian | Posted in Industry Blogs | Also tagged brand, branding, Business - Marketing, first mile, last mile, sales, social media, touchpoint | Comments Off

What Makes an Influencer?

August 29, 2010 – 7:33 am

Influence is the subject of some of important conversations lately. Each time we surface questions, answers and new thinking that starts to reshape the landscape for how businesses view, define, and embrace influence. The socialization has democratized content and equalized influence. As such, we are at the inception of an an era when everyday people [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, influence, influencer, poll, social media, Vocus | Comments Off

Influencing the Influencer

August 18, 2010 – 5:17 am

The competition for attention is focused on social networks as brands vie for awareness and consideration. Establishing a presence in Facebook and Twitter is as necessary as it is trivial. In the great social land grab, many organizations are missing true opportunities to connect with the fifth P of the marketing mix, people. It’s less [...]

By brian | Posted in Industry Blogs | Also tagged Authority, Business - Marketing, Facebook, influence, influencer, klout, media, newmedia, social media, Starbucks, twitter, virgin america | Comments Off

Video: Media Consumption vs. Usage and the New Role of Digital Sociologists

August 12, 2010 – 5:18 am

In part three of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review media consumption and usage and how in social networks, individuals are in control of defining their own experiences. As such, organizations are now required to study the cultures of each [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, consumption, hybrid theory, media, social media, social+science, sociology, user | Comments Off

Video: Introducing the 5th “P” to the Marketing Mix — People

August 8, 2010 – 2:55 pm

I recently sat down with Chris Beck, founder of 26dottwo, a digital media agency in the San Francisco Bay Area for a in-depth discussion on the state and future of social media. We examine a broad range of topics that explore the impact of the social economy on business, culture and the democratization of influence. [...]

By brian | Posted in Industry Blogs | Also tagged 26dottwo, 4 p's, 5th p, business, Business - Marketing, Culture, economy, marketing mix, People, social media, Social+economy, video | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Three

July 16, 2010 – 5:07 am

Part Three of Three Nicheworks are highly coveted or soon will be as no brand is an island. Attention and interests are focused within social streams and as individuals are empowered to define their online experiences, connecting the dots proves pivotal. If conversations are markets, nicheworks represent the glue that binds disparate conversational ecosystems. And [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, hybrid theory, manifesto, PR, PR 2.0, service, social media | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Two

July 14, 2010 – 5:07 am

Part Two of Three In the book Engage!, I use music as a metaphor for the business approach necessary to execute socialized programs flawlessly. I suggest that today, many organizations approach new media with the style of jazz improvisationalists. They possess an incredible ability to jam independently and also together, but they often drift into [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, hybrid theory, manifesto, PR, PR 2.0, service, social media | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One

July 12, 2010 – 5:45 am

Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Part One of Three… Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, engage, hybrid theory, manifesto, New Media University, PR, public+relations, social media | Comments Off

The 2010 World Cup Inspires Creativity in Social Media

July 2, 2010 – 12:13 pm

World Cup Fever is certainly a pandemic with champions spreading enthusiasm and passion around the world. It’s not only circulating from country to country and person to person, World Cup Fever is also propagating through the social graphs of fans in social networks around the world. On Twitter, for instance, it is because of the [...]

By brian | Posted in Industry Blogs | Also tagged bud, budweiser, Business - Marketing, fifa, social media, world cup | Comments Off

Engage is Now Available in the Apple iBookstore

July 1, 2010 – 3:06 pm

My friends over at Wiley Publishing alerted me to some good news today. If you own an iPad or iPhone, Engage! is now available in the Apple iBookstore. About Engage Now is the time for businesses to shift from experimenting with social media to strategically designing and measuring campaigns that contribute to brand resonance, positive [...]

By brian | Posted in Industry Blogs | Also tagged book, Business - Marketing, engage, ibooks, ibookstore, social media | Comments Off