November 21, 2010 – 6:29 am
Have some time to spare? More specifically, do you have 12 hours and 50 minutes available? If so, I’m happy to share some great news…Engage is finally available on Audible.com. Engage was written to help you find the answers…that only you can answer. It places the you at the center of social media’s impact on [...]
October 28, 2010 – 10:37 am
Guest writer Dr. Mark Drapeau is the Director of U.S. Public Sector Social Engagement at Microsoft, and the editor of SECTOR: PUBLIC, a new online magazine about how technology and innovation are affecting the public sector, public service, and social change. Coming into my new role at Microsoft, I took on the task of reading [...]
October 17, 2010 – 11:11 am
Yes, while it’s a bit dramatic, its design is intentional. This is a rare moment in history where, if we take “social” media out of the discussion and we stop looking at Twitter and Facebook for just a moment, we can focus on what’s truly important. Right here, right now, what makes this time so [...]
October 15, 2010 – 10:38 am
Listening is only the beginning. Engagement is the beginning of the end of business as usual. Once we hear, truly hear our customers and the people who influence our decisions, effective engagement is inspired by the empathy that develops simply by being human. We start to see things through the eyes of our consumers. We [...]
September 29, 2010 – 5:12 am
Influence is bliss… The socialization of media is as transformative as it is empowering. As individuals, we’re tweeting, updating, blogging, commenting, curating, liking and friending our way toward varying levels of stature within our social graphs. With every response and action that results from our engagement, we are slowly introduced to the laws of social [...]
September 27, 2010 – 5:23 am
Of all the social networks competing for our online persona and social graph, Twitter is special. The culture and self-governing rules of engagement shaped by the “me” in social media, create a personalized experience that looks and feels less like a “social” network and instead, creates an empowering information exchange. Twitter is at the heart [...]
By brian
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Posted in Industry Blogs
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Also tagged brand, Business - Marketing, ego, egosystem, endoresement, influencer, media, persona, personality, social, social media, twitter
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September 6, 2010 – 10:10 am
We are now down to the second-to-last video where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media. In this segment, we outline the importance of connecting offline and online experiences. Brands must now introduce a connected series of touchpoints between traditional and new media programs to define [...]
August 29, 2010 – 7:33 am
Influence is the subject of some of important conversations lately. Each time we surface questions, answers and new thinking that starts to reshape the landscape for how businesses view, define, and embrace influence. The socialization has democratized content and equalized influence. As such, we are at the inception of an an era when everyday people [...]
August 12, 2010 – 5:18 am
In part three of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review media consumption and usage and how in social networks, individuals are in control of defining their own experiences. As such, organizations are now required to study the cultures of each [...]
