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Tech PR Peeps Poll: 80.4% Say Twitter Overrated As Tool for Pitching Authors

October 25, 2010 – 8:00 am

This is a guest post from Travis Van. Travis is the founder of Business Wire partner ITDatabase, a research platform for tech industry PR. Social media fever runs so high these days that it’s tough for tech PR pros to distinguish real opportunities from the useless fluff regularly offered up by pundits. Particularly unclear is [...]

By Joseph Miller, EON Product Manager | Posted in Industry Blogs, Media relations | Also tagged blogging, business wire, Business Wire Polls, email, Facebook, linkedin, new media, pitching, PR, PR Peeps Polls, Press Release Tips, tech pr poll, twitter, web 2.0 | Comments Off

What Makes an Influencer?

August 29, 2010 – 7:33 am

Influence is the subject of some of important conversations lately. Each time we surface questions, answers and new thinking that starts to reshape the landscape for how businesses view, define, and embrace influence. The socialization has democratized content and equalized influence. As such, we are at the inception of an an era when everyday people [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, influence, influencer, PR 2.0 - New Communications, social media, Vocus | Comments Off

PR Peeps Poll: 30% Access News and Press Releases via Mobile Devices

February 22, 2010 – 2:38 pm

The periodic PR Peeps Poll results are in and reflect a growing move by professional communicators to access news and press release content from mobile devices. Thirty percent of 297 polled said they do just that “all the time.”

They’re not alone. Smartphones will outnumber desktop shipments by 2012, according to a recent report by Morgan Stanley. And a [...]

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, mobile, Polls, PR, PR Peeps poll, press release distribution, public relations, social media, web 2.0 | Comments Off