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Tag Archives: planning

Are You a Technology Tester?

August 19, 2011 – 11:00 am

Years ago, it was our Web team that brought any new and interesting technology to the table for evaluation and set up. At my marketing communications firm, we relied on these folks to simplify the complicated and to enlighten us. For example, they took a lot of time to explain WebTrends, and they showed the [...]

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, social media, Strategic Communications, Technology Tester | Comments Off

Are You Archiving Social Media?

November 22, 2010 – 8:21 am

The past few years have been revolutionary for PR and communications. We’ve seen changes in our approach and in new technologies that allow us to share, collaborate and connect directly with our constituents.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, Facebook, PR, PR 2.0, PR 2.0 Technology, PR Plan, PR2.0, Putting the public back in Public Relations, social media, Social Media Planning, Social media policy, Social networks | Comments Off

Social Media is Serious Business

August 13, 2010 – 7:02 am

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms. After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors. The [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Facebook, media, PR, PR 2.0, PR 2.0 Technology, PR Plan, public relations, Putting the public back in Public Relations, relationships, social media, Social Media Planning, Social networks | Comments Off

Social Media Policy: Employee vs. Public

July 30, 2010 – 6:52 am

Going through my RSS feeds, I came across Dave Fleet’s article on the 57 Social Media Policy Examples and Resources in SocialMediaToday. A very useful article with excellent examples! There are so many best practices for us to review. So, as you are scouring policies, you may want to consider separating your resources into a [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, Organizational Behavior, PR, PR 2.0, social media, Social Media Planning, Social media policy, Social networks | Comments Off

What’s New in Social Media Planning & Policy Development?

July 19, 2010 – 8:06 am

My last blog post on creating a social media policy focused on a how to approach the development of your policy in order to represent your organization, based upon the type of social outreach, as well as employee and public participation in your social networking initiatives.

By Deirdre | Posted in Industry Blogs | Also tagged integrated communications, Organizational Behavior, PR, PR 2.0, PR Plan, PRSA, public relations, social media, Social Media Planning, Social media policy | Comments Off

Q&A from Vocus Webinar: PR Planning Considerations for 2010 – Part II

November 23, 2009 – 11:02 am

Here’s Part II of my blog post: Q&A from the Vocus Webinar: PR Planning Considerations for 2010. These are the last of the questions that I wasn’t able to address, due to time constraints. Once again, I wanted to share my responses on my blog:

By Deirdre | Posted in Industry Blogs | Also tagged ping.fm, Q&A, social media, Vocus | Comments Off

Vocus Webinar: PR Planning Considerations for 2010

November 16, 2009 – 9:47 am

On November 12, 2009, I participated in the Vocus PR Planning Considerations for 2010 Webinar. I discussed the challenges of PR planning for 2010 and how to plan for the “unknown, unknowns.” When I think about the “unknown, Unknowns,” I feel that just being in public relations means always planning for the unexpected, based on our roles and responsibilities. We’re seen as the “conscience” of the company, reputation managers and damage control officers. Social media communication adds a whole new level of complexity to our planning process.

By Deirdre | Posted in Industry Blogs | Also tagged PR 2.0, social media, unknowns", Vocus | Comments Off