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Tag Archives: pitching

Land Your Features Story in the New York Post

August 18, 2010 – 8:45 am

Tips from Daily Features Editor Mackenzie Dawson by Nikelle Feimster, Media Relations Specialist, Business Wire/New York I recently had a chance to talk with Mackenzie Dawson, Daily Features Editor of the New York Post. Having worked in the PR industry, Dawson fully understands the challenges publicists face when it comes to working with the media. [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged feature news, feature stories, feature tips, Features, interview, Mackenzie Dawson, New York Post, pitching journalists, pitching tips, Press Release Tips | Comments Off

Media Relations in the Digital Age Event Recap

July 15, 2010 – 3:15 pm

by Cecile Oreste, Media Relations Specialist, Business Wire DC Members of the Business Wire/DC team were in attendance at Media Relations in the Digital Age held at the US Navy Memorial & Heritage Center on Wednesday, July 14th. The event, which was organized by the Professional Development Committee of the PRSA – National Capital Chapter, [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged business wire, Business Wire Events, Ceci Connolly, Cecile Oreste, Greg Ip, Jordan Rau, journalists, Kaiser Health News, Marketplace, media, Media Relations in the Digital Age, Nancy Marshall-Genzer, pitching tips, PR, Press Release Tips, PRSA, Public Policy, public relations, The Economist, Washington Post | Comments Off

How to Pitch an Association Publication

May 25, 2010 – 8:40 am

- by Cecile Oreste, Media Relations Specialist, Business Wire/Washington, DC At a recent event held by the PRSA National Capital Chapter in Washington, DC, Jessica Sidman, association & nonprofit reporter for Bisnow, and Ed Dalere, Managing Editor of Association TRENDS, offered advice on how to pitch a great story for your association or nonprofit. The discussion revealed [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged associations, Editors, how to pitch a story, journalism, nonprofits, pitching tips, Publicity | Comments Off

The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil

July 28, 2009 – 8:42 pm

Expert Series: Louis GraySourceSuccessful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going [...]

By brian | Posted in Industry Blogs | Also tagged blogger, blogger+relations, media, pitch, PR, PR 2.0, PR 2.0 - New Communications, public+relations, Publicity, relations | Comments Off

Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You

April 23, 2009 – 9:59 pm

Source
Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.
According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a [...]