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Tag Archives: pitching

Tips to Give Your Best Media Pitch in Under 45 Seconds from the NABJ Convention

November 17, 2011 – 8:07 am

by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago Media pitching is indeed an art form. Vying for the attention of busy journalists who must fill news holes with limited resources requires precision. PR practitioners and freelancers had less than a minute to pitch a panel of top editors and reporters from leading national news outlets [...]

By raschandahall | Posted in Industry Blogs, Media relations | Also tagged All Things Press Release, journalism, media tips, MRT, pitching tips, Press Release Tips, public relations | Comments Off

Info Plus Data Equals Credibility: Toronto Star Editors on How to Pitch

October 18, 2011 – 8:00 am

by Rishika Luthra, Media Relations Specialist, Business Wire/Canada Ever wondered why your press release didn’t get the traction you felt it deserved? Or why a specific newspaper ignored your announcement? The answer is simple: the best way to “be heard” is to first know the publications you’re pitching. In a candid discussion with Business Wire [...]

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged Andrew Phillips, Brandie Weikle, healthzone.ca, journalism, MRT, parentcentral.ca, pitching media, pitching tips, public relations, Rishika Luthra, Toronto Star | Comments Off

Hispanic Media Experts Advise DC-Area Audience on Marketing to Latinos

October 6, 2011 – 7:24 am

by Danny Selnick, Vice President, Public Policy Services Business Wire’s LatinoWire hosted a panel event for professional communicators on Sept. 28 at the National Press Club in Washington, DC. The panel featured: Erica Gonzalez, Executive Editor of El Diario/La Prensa Julio Aliaga, News Director, Telemundo (Washington, DC affiliate) Hilda Garcia, Vice President of Multiplatform Content [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, Danny Selnick, Erica Gonzales, Hilda Garcia, Hispanic Link, Hispanic media, impreMedia, journalism, Latino media, LatinoWire, social media, Spanish language news, Targeting, Telemundo | Comments Off

Seattle Tech Media Discuss How to Get Your News Noticed

September 23, 2011 – 10:00 am

By Mary Oehler, Senior Editor, Business Wire Seattle Business Wire Seattle recently hosted a luncheon featuring top Seattle Tech media journalists. Both online and traditional journalists offered their thoughts and insights into what makes a good story and how to go about getting your news noticed. Lauren Linscheid, Business Wire Seattle’s senior client services representative, [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged allthingsd, Brier Dudley, business wire, Business Wire Events, Curt Woodward, GeekWire, Jennifer Archer, John Cook, media tips, PR, pr tips, Press Release Tips, public relations, Seattle media, Seattle tech media, Seattle Times, tech media, tech media tips, Tricia Duryee, Waggener Edstrom, Xconomy | Comments Off

Just in Time for Hispanic Heritage Month, Tips for Reaching the Hispanic Media

September 1, 2011 – 8:15 am

by Pilar Portela, West Media Relations Supervisor, Ethnic Circuits New Census data shows US Hispanics have become the second-largest population with 50 million citizens. Their buying power should reach a projected $1.3 trillion in 2015. With Hispanic Heritage Month (Sept. 15-Oct. 15) right around the corner and in anticipation of the 2012 presidential elections there is renewed [...]

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Hispanic Heritage Month, Hispanic marketing, Hispanic media, marketing to Hispanics, MRT, spanish language media, Spanish language news, Spanish translation | Comments Off

Denver-Area Journalists Discuss Newsroom Cutbacks, Pitching Tips

August 23, 2011 – 9:13 am

Denver area journalists talk pitching, mobile, how media downsizing has changed their jobs, AND the jobs of PR professionals. Note: it’s STILL about the relationship.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged 5280 Publishing, business wire, Business Wire Events, digital, Editors, Fox31, Gil Asakawa, Greg Nieto, how to pitch media, journalism, KWGN, media relations tips, mobile, mobile news, Patrick Doyle, pitching tips, PR, pr tips, Press Release Tips, public relations, public relations tips, University of Colorado | Comments Off

Beyond Email and Phone: Tips for Using Form Fields, LinkedIn, Facebook for Pitching Tech Writers

August 16, 2011 – 6:13 am

Form fields, LinkedIn, Twitter, Facebook–contacting journalists and writers has gone way beyond phone and email. This guest post from our friend Travis Van, founder of ITDAtabase.com., details tips for reaching out to tech writers.

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged business wire, how-to press release, new media, PR, Press Release Tips, public relations, Publicity | Comments Off

Upcoming Business Wire Events: Killer PR Tips in Phoenix, Digital Etiquette in Charlotte, Hyperlocal Journalism in Pittsburgh

July 19, 2011 – 7:00 am

Upcoming events in Phoenix, Charlotte and Pittsburgh cover the bases. Sessions range from tips on staying relevant, minding your mobile manners, and keeping it local for journalists. Registration is open and events are free.