Tag Archives: pitching

Land Your Features Story in the New York Post

Tips from Daily Features Editor Mackenzie Dawson by Nikelle Feimster, Media Relations Specialist, Business Wire/New York I recently had a chance to talk with Mackenzie Dawson, Daily Features Editor of the New York Post. Having worked in the PR industry, Dawson fully understands the challenges publicists face when it comes to working with the media. [...]

Media Relations in the Digital Age Event Recap

by Cecile Oreste, Media Relations Specialist, Business Wire DC Members of the Business Wire/DC team were in attendance at Media Relations in the Digital Age held at the US Navy Memorial & Heritage Center on Wednesday, July 14th.  The event, which was organized by the Professional Development Committee of the PRSA – National Capital Chapter, [...]

How to Pitch an Association Publication

- by Cecile Oreste, Media Relations Specialist, Business Wire/Washington, DC At a recent event held by the PRSA National Capital Chapter in Washington, DC, Jessica Sidman, association & nonprofit reporter for Bisnow, and Ed Dalere, Managing Editor of Association TRENDS, offered advice on how to pitch a great story for your association or nonprofit. The discussion revealed [...]

The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil

Expert Series: Louis GraySourceSuccessful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going [...]

Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You

Source
Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.
According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a [...]

Journalists-Turned-PR-Pros Offer Tips on Pitching

Former journalists turned PR professionals offer tips for PR people looking to improve their pitches and work better with reporters.