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Tips to Give Your Best Media Pitch in Under 45 Seconds from the NABJ Convention

November 17, 2011 – 8:07 am

by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago Media pitching is indeed an art form.  Vying for the attention of busy journalists who must fill news holes with limited resources requires precision.  PR practitioners and freelancers had less than a minute to pitch a panel of top editors and reporters from leading national news outlets [...]

By raschandahall | Posted in Industry Blogs, Media relations | Also tagged , , , , , , | Comments Off

Info Plus Data Equals Credibility: Toronto Star Editors on How to Pitch

October 18, 2011 – 8:00 am

by Rishika Luthra, Media Relations Specialist, Business Wire/Canada Ever wondered why your press release didn’t get the traction you felt it deserved? Or why a specific newspaper ignored your announcement? The answer is simple: the best way to “be heard” is to first know the publications you’re pitching. In a candid discussion with Business Wire [...]

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , | Comments Off

Denver-Area Journalists Discuss Newsroom Cutbacks, Pitching Tips

August 23, 2011 – 9:13 am

Denver area journalists talk pitching, mobile, how media downsizing has changed their jobs, AND the jobs of PR professionals. Note: it’s STILL about the relationship.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , , , , , , | Comments Off

Upcoming Business Wire Events: Killer PR Tips in Phoenix, Digital Etiquette in Charlotte, Hyperlocal Journalism in Pittsburgh

July 19, 2011 – 7:00 am

Upcoming events in Phoenix, Charlotte and Pittsburgh cover the bases. Sessions range from tips on staying relevant, minding your mobile manners, and keeping it local for journalists. Registration is open and events are free.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Milwaukee Media Discuss Pitching Tips and Media Relations Best Practices

July 12, 2011 – 6:13 am

Milwaukee Journalists Offer Pitching and Placement Tips at Recent Business Wire Media Mixer

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , | Comments Off

Upcoming Business Wire Events: Meet the Media in Milwaukee, Discuss Newsroom Cutbacks in Denver

June 20, 2011 – 7:00 am

Tips From Top Milwaukee Media: Meet the Media Luncheon Hosted by Business Wire Chicago (Milwaukee Event) We all love a scoop. We’re asking top Milwaukee media to give us the scoop on what it takes to catch the attention of their editors, reporters and producers. They will also share advice on why story pitches find [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Chicago Media Panel Provides Detailed, Practical Tips for PR Pros

June 2, 2011 – 6:13 am

Chicago media peeps shared practical, detailed pitching tips for PR pros at a recent Business Wire gathering.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , | Comments Off

Two Great Tips for Pitching Health and Life Science Reporters

May 13, 2011 – 6:19 am

Two great pitching tips for reaching health sciences, pharma, and medical device reporters.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , | Comments Off

Upcoming Business Wire Events: Meet the Media in Chicago, Crisis Comm in Atlanta, Visit Bloomberg in Toronto

May 5, 2011 – 7:10 am

Wake Up With the Chicago Media Hosted by Business Wire Chicago Rise and (make your pitches) shine! Join Business Wire Chicago for breakfast and meet the producers and editors from some of Chicago’s most sought-after outlets. Find out who wants to be pitched via social media, how you can make a great first impression and [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Media Pitching Tips from Top Business Magazines

March 28, 2011 – 7:13 am

Top business magazines share media pitching tips for PR professionals. Collected from a Publicity Club of New York panel discussion

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , | Comments Off
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