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Info Plus Data Equals Credibility: Toronto Star Editors on How to Pitch

October 18, 2011 – 8:00 am

by Rishika Luthra, Media Relations Specialist, Business Wire/Canada Ever wondered why your press release didn’t get the traction you felt it deserved? Or why a specific newspaper ignored your announcement? The answer is simple: the best way to “be heard” is to first know the publications you’re pitching. In a candid discussion with Business Wire [...]

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , | Comments Off

DC-Area Tech Journalists Offer Pitching Tips

October 1, 2010 – 9:23 am

by Cecile Oreste, Media Relations Specialist, Business Wire/DC Business Wire/DC hosted a “Meet the Technology Media” Event at Marriott Tysons Corner in Vienna, Virginia on Wednesday, September 29th.  The panel discussion, moderated by Cecile Oreste, Media Relations Specialist, featured five technology journalists from some of the area’s top media outlets: Bill Flook, Washington Business Journal [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , , | Comments Off

Dissed by Santa, So Suggesting Resolutions Instead

January 5, 2010 – 7:31 am

by Cathy Brooks Even though I’m pretty sure there isn’t actually a portly old dude in a red suit who slips down chimneys with presents, I wished pretty hard for something this Christmas. It didn’t come. Okay, so I’m Jewish and maybe that had something to do with the fact that Santa blew me off, but to be [...]

By Cathy Brooks | Posted in Articles, Industry Blogs | Also tagged , , , , , , , | Comments Off
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