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DC-Area Tech Journalists Offer Pitching Tips

October 1, 2010 – 9:23 am

by Cecile Oreste, Media Relations Specialist, Business Wire/DC Business Wire/DC hosted a “Meet the Technology Media” Event at Marriott Tysons Corner in Vienna, Virginia on Wednesday, September 29th. The panel discussion, moderated by Cecile Oreste, Media Relations Specialist, featured five technology journalists from some of the area’s top media outlets: Bill Flook, Washington Business Journal [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Bill Flook, Business Wire Events, Gautham Nagesh, journalism, Nick Wakeman, Paul Sherman, pitching media, Potomac Tech Wire, Rob Pegoraro, social media, Targeting, The Hill, Washington Business Journal, washington dc, washington dc journalists, washington dc technology journalits, Washington Post, Washington Technology | Comments Off

Land Your Features Story in the New York Post

August 18, 2010 – 8:45 am

Tips from Daily Features Editor Mackenzie Dawson by Nikelle Feimster, Media Relations Specialist, Business Wire/New York I recently had a chance to talk with Mackenzie Dawson, Daily Features Editor of the New York Post. Having worked in the PR industry, Dawson fully understands the challenges publicists face when it comes to working with the media. [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged feature news, feature stories, feature tips, Features, interview, Mackenzie Dawson, New York Post, pitching, pitching tips, Press Release Tips | Comments Off

The Power Of The Headline Compels You

March 17, 2010 – 10:27 am

Christine Kent gives some great examples of short but intriguing subject lines from e-mail pitches in “E-mail subject lines in 8 words or less,” an item in Ragan’s PR Daily.
Says Kent, “Given the attention spans of your media targets (right up there with gnats), and the tidal waves of e-mail that come flooding into reporter mailboxes, [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged email pitches, email pitching, journalism, journalists, media, public relations | Comments Off

Florida PR Pros: How To Get On “The Business Show”

February 9, 2010 – 9:51 am

Getting a glimpse behind the wizard’s curtain can often unlock the mystery of their magical success. In this case the wizard is Niala Boodhoo, multimedia business reporter and host of the Miami Herald’s ”The Business Show,” a weekly web show on miamiherald.com

Pilar Portela, media relations supervisor for Business Wire/Miami met with Boodhoo this week. [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Business News, Industry Blogs | Also tagged florida, Florida business news, interview, journalism, Miami Herald, Niala Boodhoo, public relations, The Business Show | Comments Off