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The 2011 Twitter Brand Bowl: And the winners are…

February 15, 2011 – 8:43 am

Super Bowl XLV is now in the history books. 2011 is the year that the Green Bay Packers reclaimed the NFL Championship. And, it is also the year that now holds the record for the most viewed television broadcast of any kind in U.S. history, attracting an audience of over 111 million viewers. While many [...]

By brian | Posted in Industry Blogs | Also tagged advertising, big game, brand, Business - Marketing, commercial, commercials, research.ly, social media, superbowl, video | Comments Off

The Interest Graph on Twitter is Alive: Studying Starbucks Top Followers

February 8, 2011 – 6:41 am

Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social [...]

By brian | Posted in Industry Blogs, Research | Also tagged Business - Marketing, demographics, influencers, interest graph, New Communications, psychographics, research.ly, social media, socialgraph, Starbucks, twitter | Comments Off

Introducing ReSearch.ly – A Window into Twitter’s Interest Graphs

December 2, 2010 – 3:45 pm

Among the many hats I wear, I’m a design and business adviser to several technology startups. However, in certain circumstances, I take a more prominent role to help develop the products and services that I need in my work. Over the years, I’ve developed a working relationship with PeopleBrowsr and serve as the company’s Chief [...]

By brian | Posted in Industry Blogs | Also tagged brand graph, Business - Marketing, Google, instant, intelligence, interest graph, New Communications, real-time, research.ly, rrs, social media, twitter | Comments Off

REPORT: Facebook and the New Age of Privacy

August 30, 2010 – 5:07 am

It’s said that opposites attract. However, in social media, it’s quite the opposite. The idea of privacy and publicity are in fact at odds with one another. And at the heart of the matter, one social network is caught in the crossfire of sharing information and TMI (too much information). The line that separates privacy [...]

By brian | Posted in Industry Blogs | Also tagged analytic.ly, Business - Marketing, Facebook, privacy, public, publicness, publicy, social media, twitter | Comments Off

Twitter Report: BP and Obama Oil Spill Sentiment by the Numbers

July 19, 2010 – 4:55 am

This week BP successfully recapped its ruptured oil well in the Gulf of Mexico. Test results are favorable and show that oil and gas are, for the time being, confined. This news inspires cautious optimism in the hearts of residents and spectators alike. Online, however, the social effect continues to flow across social networks and [...]

By brian | Posted in Industry Blogs | Also tagged bp, conversation, gulf, Obama, oil, oil spill, social media, twitter, white house | Comments Off

Twitter Trends: Airline Hotlist August 2009

October 2, 2009 – 10:19 am

As Twitter adoption travels from the left to the right of Rogers’ Diffusion of Innovations Bell Curve, mainstream consumer behavior gathers momentum, manifesting into influential and telling market indicators. This invaluable behavior and sentiment eventually becomes deafening and without actively monitoring and analyzing this movement, we miss opportunities to learn, grow, and help.
We need a [...]

By brian | Posted in Industry Blogs | Also tagged airline, american, brian+solis, Business - Marketing, continental, data, frontier, hawaiian, jetblue, report, sentiment, social media, southwest, twitter, untied, us+airways, virgin america | Comments Off

At Your Service: Twitter Data and Sentiment Analysis

October 2, 2009 – 6:24 am

Source: Shutterstock
For the last year, I’ve served as a strategic advisor to PeopleBrowsr. While many of you may know PeopleBrowsr as a Web-based client for Twitter and other social networks, the real story is that over the past several months, we’ve quietly built a comprehensive foundation and supporting infrastructure for capturing, organizing, and analyzing data, [...]

By brian | Posted in Industry Blogs | Also tagged analysis, data, New Media University, reports, sentiment, twitter | Comments Off