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Tag Archives: Nielsen

The State of Social Media 2011: Social is the new normal

October 17, 2011 – 8:15 am

Part 6 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and [...]

By Brian Solis | Posted in Industry Blogs | Also tagged blogs, Business - Marketing, fabric, New Communications, social media, state, state of social media | Comments Off

In Mobile, Women Rule Social Networking

April 30, 2010 – 5:56 am

Based on data collected and analyzed using Google Ad Planner, I recently discovered that in Social Media, women rule. Across almost every major social network, the balance was revealing and in some cases, profound.
Facebook:
Male: 43%
Female: 57%
Delicious
Male: 48%
Female: 52%
Docstoc
Male: 41%
Female: 59%
Flickr
Male: 45%
Female: 55%
MySpace
Male: 36%
Female: 64%
Ning
Male: 41%
Female: 59%
Twitter
Male: 43%
Female: 57%
Upcoming.org
Male: 45%
Female: 55%
Ustream.tv
Male: 34%
Female: 66%
Yelp
Male: 43%
Female: 57%
Social Networks [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, comscore, Facebook, mobile, social media, twitter, women | Comments Off

Nielsen Search Results Show Google Still Leads the Pack

April 28, 2010 – 7:55 am

Nielsen published their latest data on US Search Providers today, showing Google far ahead of all competitors with a healthy 65.7% of all search traffic, representing more than 6.3 billion searches in the month of March. The next closest competitor, Yahoo!, had 13.4%. Guess that makes our recent SEO Tip Jar advice on making sure [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Google, search, search engine optimization, seo | Comments Off

Time Spent on Social Networks up 82% Around the World

February 24, 2010 – 6:28 am

Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Facebook, social media, twitter | Comments Off

Silicon Valley Experts Discuss Communications in the Conversational Age

February 1, 2010 – 10:55 am

Over 160 PR and IR professionals joined our Business Wire Silicon Valley media breakfast panel at Advanced Micro Devices’ (AMD) Conference center on Thursday, January 14th, in Sunnyvale, CA for an engaging discourse on best practices in public and media relations. Here is a video from the event:

Moderated by Anthony DeRico, Director of Digital Media [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged 360 digital influence, AMD, Anthony DeRico, business wire, Business Wire Events, Business Wire Silicon Valley, Courtney Barnes, IR, Kellie Parker, MH Group Communications, new media, Ogilvy, ogilvy pr, PR, public relations, Rachel Polish, Ruth Cotter, Sega, social media, Think Communications | Comments Off

Social Media Accounts for 18% of Information Search Market

October 28, 2009 – 5:30 am

Source: Shutterstock
As consumers, I think you’ll agree, prior to making any decision purchase, most of the time, our journey begins with a combination of online search and real world conversations with friends, family and peers. As the Web matures, a greater volume of our attention and focus continues to shift from other mediums to the [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, content, discovery, Facebook, Google, product, purchase, search, social media, twitter | Comments Off

We’re Spending More Time with Social Media: Advertisers Follow

October 16, 2009 – 5:32 am

Source: Shutterstock
The attention dashboard is rapidly emerging as the online hub for sharing and discovering information, connecting us to people, content, and events in real-time. According to research, we’re already spending more time in social networks than we are in email. New studies are only fortifying these findings, documenting an increase time spent specifically in [...]

By brian | Posted in Industry Blogs | Also tagged ad, advertising, Business - Marketing, buy, Facebook, interpret, media, social media, socialnetwork, spend, tweet, twitter | Comments Off

The Great Social Divide: Twitter, Facebook Traffic Surges, Myspace Fades

October 13, 2009 – 1:03 pm

Source: Shutterstock
Recently, Facebook announced that it had surpassed the 300 million user mark. According to Experian HitWise, Facebook accounted for 58.59 percent of all U.S. visits among a custom category of 155 social networking Web sites in September 2009. This is an interesting stat and I would love for Experian HitWise to send the full [...]

By brian | Posted in Industry Blogs | Also tagged alexa, Business - Marketing, cnn, compete, Facebook, hitwise, myspace, social media, stat, traffic, twitter | Comments Off

PR Must Click-Websites

June 22, 2009 – 9:02 am

The “Going Forward” section of Entrepreneur magazine recently highlighted 10 must-click websites. I have to admit there were some very good sites mentioned on the list. From BizStats and Entrepreneurship.com to LadiesWhoLaunch and Nielsen, these sites were all jam-packed with great information, statistics and ideas.

By Deirdre | Posted in Industry Blogs | Also tagged BizStats, Entepreneurship, LadiesWhoLaunch, MyRagan, Pitchengine, PR 2.0, Technorati, twitter | Comments Off