November 18, 2011 – 3:17 am
Guest post by Todd Blecher, Communications Director, The Boeing Company Much wisdom did Yoda accumulate. But experience with social media I think not the Jedi had. Yoda’s insistence that we “do, or do not. There is no try,” to brand journalism does not apply. When it comes to brand journalism the instruction should be “Try. [...]
January 1, 2011 – 11:21 am
The last post in the “Best of 2010″ series is an experience that won’t soon be forgotten. In 2010 I launched (R)evolution, a new video series that spotlights the people who are exploring and defining the future of business, culture, and media. In Episodes 11-13, I had the opportunity to sit down with one of [...]
December 9, 2010 – 6:31 am
We live in interesting times and among today’s catalysts spurring excitement and concern are social media…for it, as a movement, is a great equalizer. Now, here we are, challenged to rethink what we know and think we know in order to compete for relevance now and in the future. As we heard in Part 1 [...]
December 6, 2010 – 9:37 am
As as I say at the beginning of this interview, I don’t even know where to begin, so let’s just go ahead and jump right in. In a special three-part series, I’m joined by none other than Katie Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC, correspondent for 60 MINUTES [...]
October 4, 2010 – 11:30 am
Tired of the print-is-dead-meme, I decided to dig a little deeper. Specifically, I’ve been looking for tools to measure how well investment advice is dispensed by major (and minor) publications.
Print is Dead is Dead
While print may be in its death throes as a business, it’s clear to me after digging around that some publications are [...]
I recently called for businesses to broaden their perspective of Social Media from an experimental stage of acting and reacting, to one of learning and leading through intelligence, participation, and also publishing. Creating social profiles and broadcasting tweets and status updates is elementary, whereas creating a meaningful presence through the development and dissemination of [...]
By brian
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Posted in Industry Blogs
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Also tagged blog, brand, business, Business - Marketing, company, ec=mc, media, publishing, seo, smo, social media
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For many companies and agencies distributing press releases, appearing in online news outlets such as Google News is a significant benefit and often an important part of their PR or SEO strategy. And from their perspective, getting in may seem quite straightforward when using a wire service such as Business Wire: Write the press release, [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged business wire, EON: Enhanced Online News, Google, Google News, google tips, Joseph Miller, PR, Press Release Optimization, Press Release Tips, search, seo, SEO Tip Jar
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