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Friday Fast Links: B2B Content Marketing, National Grammar Day and more

March 4, 2011 – 1:29 pm

  Do you find yourself believing the three myths of B2B content marketing? The NFL labor dispute is the first pro-sports labor problem of the social media era. How’s that playing out in the PR world? “O, press release, how do I hate thee? Let me count the ways . . .“ More than 100 [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , | Comments Off

Importance of Writing Good Headlines Magnified as Attention Spans and Space Decrease

February 3, 2011 – 8:45 am

Writing a Good Headline Has Never Been More Important. Join us for free webinar featuring a veteran newspaper editor and SEO specialist to learn tips on how to make your headline more effective.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , | Comments Off

Capitol Communicator’s Meet the New Media Event Recap

November 22, 2010 – 8:01 am

By: Cecile Oreste, Media Relations Specialist, Business Wire/DC On Tuesday, November 16th, public relations professionals and other members of the communications industry gathered at B. Smith’s in Washington, DC for Capitol Communicator’s “Meet the New Media” event. The media panel, moderated by Mopwater PR founder Amanda Miller Littlejohn, included: V. Dion Haynes, Managing Editor, Capital [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , , | Comments Off

Tech PR Peeps Poll: 80.4% Say Twitter Overrated As Tool for Pitching Authors

October 25, 2010 – 8:00 am

This is a guest post from Travis Van.  Travis is the founder of Business Wire partner ITDatabase, a research platform for tech industry PR. Social media fever runs so high these days that it’s tough for tech PR pros to distinguish real opportunities from the useless fluff regularly offered up by pundits. Particularly unclear is [...]

By Joseph Miller, EON Product Manager | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , | Comments Off

PR Peeps Poll: Almost 70% Tweet the Links to Press Releases

September 3, 2010 – 8:50 am

Almost 70% tweet the links to their press releases, Business Wire’s August PR Peeps Poll finds

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

Book Review: Engage! by @BrianSolis

August 23, 2010 – 7:23 am

I just finished the book Engage! by Brian Solis.  I’ve had the book for a couple of months and it’s not a book that you should just breeze through quickly.  I mean this in the best possible way.  This book deserves time and attention.  Now, I have to disclose that I am a big fan [...]

By Deirdre | Posted in Industry Blogs | Also tagged , , , , , , , , , , , | Comments Off

Event Recap: Chicago-area New Media Opportunities

August 16, 2010 – 9:06 am

by Andrea Gillespie, Account Executive, Business Wire/Chicago Successful media relations in Chicago over the last several years has meant both strengthening your news eye to find and pitch the most relevant stories, and finding new places, people and forms of media in which you can get those stories picked up. While some news holes seems to be [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , | Comments Off

Have You Heard? We’re #1.

August 11, 2010 – 1:12 pm

We were recently informed by the kind folks at the online brand optimization platform Heardable that Business Wire is currently the number one brand on their Heardable 100 list which measures thousands of online brands across a variety of metrics which they classify into categories including: Portable (optimized for mobile browsers?) Shareable (is it easy [...]

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged , , | Comments Off

What can Public Relations Professionals Learn from TBD.com?

August 9, 2010 – 11:31 am

by Cecile Oreste, Media Relations Specialist, Business Wire/DC TBD.com, which launched today, is taking a unique approach to providing hyperlocal news.  Unlike AOL’s recently launched Patch.com, which hired reporters to cover local communities in California, New York and other states, TBD.com will partner with more than a hundred community blogs to provide the most comprehensive [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , | Comments Off

White Paper on The State of the Press Release Offers Tips for Maximizing their Success

July 13, 2010 – 10:12 am

White Paper on the State of the Press Release offers tips on maximizing their success in today’s cluttered Internet environment

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , | Comments Off
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