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Tag Archives: new media

Moving to Mobile: Tips for PR Pros on Creating a Winning Mobile App

December 20, 2011 – 8:00 am

What do companies need to know before deciding whether to go ahead with mobile app development? Media Relations Specialist Shawnee Cohn takes a look.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged apps, mobile, mobile PR, PR, public relations, social media, tablets, Targeting | Comments Off

Monika Maeckle: New Media Career Exemplified by Change Morphs to the Next Stage

November 15, 2011 – 11:13 am

New media careers don’t come to an end, they just morph to the next stage. Vice President of New Media Monika Maeckle leaves Business Wire to launch a strategic communications consultancy in 2012, and to cover the life cycle at the Texas Butterfly Ranch blog.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, media, Monika Maeckle, public relations, Small Business Marketing, social media, web 2.0, Webinars | Comments Off

BWELA 2011: 7 Key Takeaways from BlogWorld Expo 2011

November 7, 2011 – 8:05 am

By Amy Yen, Marketing Specialist, Business Wire Los Angeles BlogWorld Expo is a daunting place to be. There are more than 150 sessions featuring more than 250 speakers over three days, not to mention the fact that the whole place is basically teeming with really smart people with really interesting ideas about absolutely everything. So, [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Amber Naslund, Amy Yen, blogging, blogs, BlogWorld, BlogWorld Expo, BlogWorld LA, business wire, BusinessWired, BWELA, Chris Brogan, Dennis Yu, EdgeRank, Facebook, Facebook EdgeRank, ford, Google, Google Panda, google plus, Guy Kawasaki, Jim Farley, mobile, Panda, seo, Shane Ketterman, social media, Technorati | Comments Off

Social Media Press Releases, Like Color TVs, Have Been Coopted: They’re ALL Press Releases

November 1, 2011 – 7:53 am

The social media press release, like color TVs and airmail, have been coopted. EVERY press release should be easy to share and friendly to search engines so it can be found, seen and shared. Here’s some tips.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Press Release, press release 2.0, Press Release Optimization, seo, social media, social media press release, Social Media Release | Comments Off

PRSAIcon 2011 Recap: Eight Key Takeaways, From Storytelling to Link Tracking

October 19, 2011 – 7:02 am

Amy Yen, Marketing Specialist, outlines eight key takeaways from the PRSA 2011 International Convention. From storytelling to media training to link tracking, here’s what PR, marketing and C-level execs need to know.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged #PRSAIcon, Amy Yen, Chris Brogan, customer service, Joe Rohde, link tracking, marketing, Measurement, media training, multimedia, PR, Press Release Optimization, PRSA, PRSA 2011, public relations, Publicity, search, seo, social media, Soledad O'Brien, storytelling, video | Comments Off

Pete Codella Shares Twitter and Social Media Tips in Salt Lake City for Business Wire Phoenix Event

September 15, 2011 – 6:13 am

Pete Codella Shares Twitter and Social Media Tips at a recent Business Wire luncheon in Salt Lake City. Don’t miss the video.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, Press Release Tips, social media, twitter | Comments Off

Beyond Email and Phone: Tips for Using Form Fields, LinkedIn, Facebook for Pitching Tech Writers

August 16, 2011 – 6:13 am

Form fields, LinkedIn, Twitter, Facebook–contacting journalists and writers has gone way beyond phone and email. This guest post from our friend Travis Van, founder of ITDAtabase.com., details tips for reaching out to tech writers.

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged business wire, how-to press release, pitching, PR, Press Release Tips, public relations, Publicity | Comments Off

Hybrid Approach: Reporters Use Social Networks, but Prefer Phone and Email for PR Pitches

May 18, 2011 – 9:44 am

Journalists appear to prefer a hybrid appoach when using traditional and new media for reporting and gathering news, survey finds.

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged business wire, journalism, MRT, social media, survey | Comments Off

Friday Fast Links: March Madness, Wire Service SEO and More

March 18, 2011 – 11:48 am

What do you know about your wire service’s SEO practices? How big are the opportunities for brands and social media during March Madness? (A Google search for “March Madness” + “social media” returns nearly 2 million results.) On the off chance you missed Rebecca Black blowing up the internet this week, you missed a great [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Consumer Marketing, disclosure, Press Release Optimization, Press Release Tips, public relations, Publicity, seo, social media | Comments Off

Friday Fast Links: B2B Content Marketing, National Grammar Day and more

March 4, 2011 – 1:29 pm

Do you find yourself believing the three myths of B2B content marketing? The NFL labor dispute is the first pro-sports labor problem of the social media era. How’s that playing out in the PR world? “O, press release, how do I hate thee? Let me count the ways . . .“ More than 100 [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged grammar, Grammar Gossip, National Grammar Day, Press Release Tips, press releases, social media | Comments Off