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Tag Archives: New Media University

Social CRM – Getting Down to Reality

March 23, 2011 – 5:24 am

Guest post by Paul Greenberg, author of CRM at the Speed of Light. Follow him on Twitter, please read his blog. First things first. Thank you, Brian. I am truly thrilled that I’m getting the honor of addressing your friends and I’m more thrilled even to be able to call you a friend. You know, [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, crm, paul greenberg, scrm, social crm, social media, srm | Comments Off

Happy Holidays!

December 24, 2010 – 9:21 am

Merry Christmas! Idah Saidan Wa Sanah Jadidah Feliz Navidad Boas Festas Gun Tso Sun Tan’Gung Haw Sun Kung His Hsin Nien bing Chu Shen Tan Glædelig Jul Hyvaa joulua Joyeux Noel Froehliche Weihnachten Kala Christouyenna Mele Kalikimaka Срећни празници! Vrolijk kerstfeest Mo’adim Lesimkha. Chena tova Shub Naya Baras Kellemes Karacsonyi unnepeket Selamat Hari Natal Idah [...]

By brian | Posted in Industry Blogs | Comments Off

The State of the Blogosphere 2010

December 13, 2010 – 5:57 am

The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full. With the rise of [...]

By brian | Posted in Industry Blogs | Also tagged blog, blogosphere, Business - Marketing, curation, curator, information commerce, social capital, social media, statusphere, Technorati | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One

July 12, 2010 – 5:45 am

Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Part One of Three… Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, engage, hybrid theory, manifesto, PR, PR 2.0 - New Communications, public+relations, social media | Comments Off

Facebook and Twitter users spend 1.5x more online than the average Internet user

June 25, 2010 – 5:14 am

If you want to get a glimpse of the economic future, focus on the emerging trends driven by those defining the evolution of the social Web. Social media is not only democratizing influence and upsetting the traditional media ecosystem, it is now an indicator for a potential economic resurgence. Leading metrics firm, comScore, released its [...]

By brian | Posted in Industry Blogs | Also tagged advertising, brand, branding, comscore, retail, social media | Comments Off

Engage was Written to Help You Find Answers in Social Media

June 18, 2010 – 5:14 am

I recently hosted a discussion on the need to lessen, not eliminate, the emphasis we place on the social media case studies and “how to” posts that are now universal, as they won’t apply to the specific circumstances or context of our challenges, opportunities, and market dynamics. I believe that we should use them solely [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, Education, engage, PR 2.0 - New Communications, social media | Comments Off

The Business of B2B Social Media

May 12, 2010 – 5:52 am

Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business transactions. However, B2B, as in any other field impacted by online activity, is faced with a prime opportunity to not only cultivate communities in social networks and other social [...]

By brian | Posted in Industry Blogs | Also tagged b2b, b2c, Business - Marketing, influence, interactive, sales, spend | Comments Off

21 Tips for Using Twitter and Facebook for Business

May 3, 2010 – 5:24 am

Following is an abbreviated excerpt from Engage, a new book that helps businesses build, cultivate, and measure success in social media.
Last year, Forbes magazine assembled a visual list for its Top 21 Twitter Tips to showcase business examples on how to use Twitter for marketing, service, sales, and ideation. The original compilation served as [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, business forbes, media, social, social media, talentzoo, twitter | Comments Off

SXSW Was a Tweet Success: Analyzing 2009-2010 Activity and Sentiment on Twitter

April 9, 2010 – 10:12 am

As you may or may not know, I am, among many other things, a contributing data analyst at PeopleBrowsr, a leading provider of social search and conversation mining tools and services.
While PeopleBrowsr receives the activity feeds of many prominent social networks, among the most fascinating to analyze, is of course, the real-time micro conversations [...]

By brian | Posted in Industry Blogs | Also tagged analysis, analytics, sentiment, SXSW, twitter | Comments Off

A Prediction: Twitter to Predict the Future

April 7, 2010 – 5:10 am

Trending topics reveal much more than the objects that captivate the hearts, minds, and keyboards of Twitter users around the world. Twitter’s trends is a cultural mirror that reflects the state of attention and intention. And as such, Tweets then offer an MRI that visualizes the minds of consumers and more importantly, serve as a [...]

By brian | Posted in Industry Blogs | Also tagged analysis, hp labs, prediction, predictive, predictive market, tweet, twitter | Comments Off