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Tag Archives: New Media University

Looking Beyond 2012: Trends for Leading Transformation

January 23, 2012 – 9:11 am

Part 16 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual… It’s a new year and a new set of predictions to set goals and expectations for 2012. I won’t bother you with the top 10 emerging social networks or apps to focus time and [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 2012, business, Business - Marketing, darwin, disrutptive, emerging, end of business, Facebook, pinterest, quora, sarah+lacy, series, Social Issues, social media, technology, Trends, twitter | Comments Off

Brand-Jacking: Social disaster or the highest form of flattery?

January 19, 2012 – 8:15 pm

Guest post by Ekaterina Walter, a social media strategist at Intel. She was recently elected to serve on the Board of Directors of Word of Mouth Marketing Association (WOMMA). Follow her on Twitter With the growth of social media and all the two-way channels of communication open to organizations, brand identity is potentially stronger but [...]

By Brian Solis | Posted in Industry Blogs | Also tagged bp, brand, branding, brandjack, brandjacking, burberry, Coca-Cola, ekaterina walter, lord voldemort, queen | Comments Off

The Force Behind Successful Brand Journalism

November 18, 2011 – 3:17 am

Guest post by Todd Blecher, Communications Director, The Boeing Company Much wisdom did Yoda accumulate. But experience with social media I think not the Jedi had. Yoda’s insistence that we “do, or do not. There is no try,” to brand journalism does not apply. When it comes to brand journalism the instruction should be “Try. [...]

By Brian Solis | Posted in Industry Blogs | Also tagged boeing, brand, brand journalism, Business - Marketing, journalism, news, reporter | Comments Off

The Pivot Story Arc

August 25, 2011 – 8:35 am

During the planning of the upcoming Pivot Conference, I’ve been asked many questions about what it is, what it isn’t, and why the need for another conference. Most importantly, I’ve been asked more often than not, “What is our story?” I think that’s a great question. So, I took a moment to write the story [...]

By brian | Posted in Industry Blogs | Also tagged advertising, business, Business - Marketing, conference, Conferences & Events, event, media, pivot, social media | Comments Off

Study: Will You Abandon Facebook in Favor of Google+?

August 4, 2011 – 2:12 pm

The question seems premature or perhaps over dramatized, but I ask it with all sincerity. Whether the answer is yes or no or if the answer is not yet within grasp, think about the question at any level you wish and try to answer it. It is the process of thinking through the strengths and [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, Culture, Facebook, Google, google plus, social media, sociology, study, twitter | Comments Off

The End of the Destination Web and the Revival of the Information Economy

May 10, 2011 – 10:35 am

In recent weeks journalism and the future of all media have once again gone under the knife. Experts on either side of new media debated whether or not Twitter’s CNN moment truly was indicative of the future of journalism. Twitter’s role in the spread of online dialogue speculating the death of Osama Bin Laden was [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, cnn, journalism, media, New Communications, pew, social media, socialflow, twitter | Comments Off

Social CRM – Getting Down to Reality

March 23, 2011 – 5:24 am

Guest post by Paul Greenberg, author of CRM at the Speed of Light. Follow him on Twitter, please read his blog. First things first. Thank you, Brian. I am truly thrilled that I’m getting the honor of addressing your friends and I’m more thrilled even to be able to call you a friend. You know, [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, crm, paul greenberg, scrm, social crm, social media, srm | Comments Off

Happy Holidays!

December 24, 2010 – 9:21 am

Merry Christmas! Idah Saidan Wa Sanah Jadidah Feliz Navidad Boas Festas Gun Tso Sun Tan’Gung Haw Sun Kung His Hsin Nien bing Chu Shen Tan Glædelig Jul Hyvaa joulua Joyeux Noel Froehliche Weihnachten Kala Christouyenna Mele Kalikimaka Срећни празници! Vrolijk kerstfeest Mo’adim Lesimkha. Chena tova Shub Naya Baras Kellemes Karacsonyi unnepeket Selamat Hari Natal Idah [...]

By brian | Posted in Industry Blogs | Comments Off

The State of the Blogosphere 2010

December 13, 2010 – 5:57 am

The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full. With the rise of [...]

By brian | Posted in Industry Blogs | Also tagged blog, blogosphere, Business - Marketing, curation, curator, information commerce, social capital, social media, statusphere, Technorati | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One

July 12, 2010 – 5:45 am

Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Part One of Three… Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, engage, hybrid theory, manifesto, PR, PR 2.0 - New Communications, public+relations, social media | Comments Off