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Tag Archives: Neil Hershberg

Web Spiders: Enough to Make Investors’ Skin Crawl

November 23, 2010 – 8:00 am

by Neil Hershberg, Senior Vice President, Global Media Forget about bedbugs. The real threat to anyone involved in the financial markets these days is spiders – and I’m not talking about the eight-legged variety. Spiders — sophisticated web-crawling software – are seemingly rampant on Wall Street, wreaking havoc in the financial markets, and yielding big [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Investor Relations | Also tagged business wire, disclosure, notice-and-access, reg fd, SEC, web disclosure | Comments Off

Sorting the Real from the Fake: Credibility Matters

October 22, 2010 – 12:52 pm

by Neil Hershberg, Senior Vice President, Global Media for Business Wire Recent news stories on companies victimized by false press releases, fake news stories and bogus web sites describe the perpetrators as “pranksters,” and dismiss their actions as “spoofs” and “stunts.” According to my dictionary, the more appropriate term for activities that deliberately [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Investor Relations, Media relations | Also tagged business wire, corporate PR hijacking, credibility, culture jamming, fake news stories, fake press releases, Local Newsrooms, public relations, trust | Comments Off

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York Brazil, Russia, India and China, collectively referred to as the “BRIC” countries, are widely seen as the pistons powering the 21st century global economy. Previously, we’ve profiled Business Wire’s powerful partnerships in Brazil and Russia, key markets where our unique strategic relationships provide [...]

Business Wire White Papers Now Available

June 15, 2010 – 1:42 pm

- by Phil Dennison, Senior Marketing Specialist Recently, Business Wire launched a series of white papers on a variety of public relations- and investor relations-related topics. The first two in the series are now available: Engaging Global Audiences – Public Relations and Bridging Borders by Neil Hershberg (Senior Vice President, Global Media) and The State of XBRL [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Investor Relations | Also tagged business wire, Business Wire white paper, Education, global distribution, GloMoSoMe, international distribution, International Services, Michael Becker, public relations, Targeting, white papers, XBRL | Comments Off

Common Sense in Investor Relations

June 4, 2010 – 9:20 am

by Neil Hershberg, Senior Vice President, Global Media for Business Wire “The website-only minimum is a weak minimum . . . It’s like the NCAA requiring a 2.0 GPA. Any student should have to do more than the minimum.” –NIRI Member It is refreshing — and reassuring — to see that common sense and reason [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Investor Relations | Also tagged disclosure, Interpretive Guidance release, NIRI, web disclosure | Comments Off

Business Wire: Remaining Relevant for All The Right Reasons

May 10, 2010 – 5:24 am

by Neil Hershberg, Senior Vice President, Global Media, Business Wire The Washington Post Company’s decision to put Newsweek on the block this week is the latest example of the modern Darwinism that is radically reshaping the media industry. For me, the news was more personal, having spent a decade [1977-1987] at Newsweek when it was [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, disclosure, news release technology, Newsweek, NX system, Washington Post, XHTML | Comments Off

Business Wire at the PRWeek NEXT Conference

November 10, 2009 – 8:04 am

Tomorrow, PR professionals from across the US will gather at the Waldorf Astoria in New York for the PRWeek NEXT Conference, where they’ll hear about the latest strategies for building and maintaining a successful campaign. This year’s conference, “Leadership from Social Media to the C-Suite,” includes speakers from the most successful and innovative companies in [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Brian Stelter, business wire, conference, Gordon Crovitz, journalism, NEXT Conference, PR, prweek, PRWeek NEXT Conference, public relations, Sree Sreenivasan | Comments Off