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2010: Social Network Advertising and Marketing Outlook

January 14, 2010 – 6:46 am

In July 2009, experts predicted that advertising on Facebook would surpass MySpace by 2011. What represents a tectonic shift in social media spend is now anticipated in twenty-ten (2010).
A new report published by eMarketer, “Social Network Ad Spending: 2010 Outlook” documents the major shifts in social network advertising spending that emerged in 2009 and will [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, emarketer, Facebook, social media, socialnetwork | Comments Off

Facebook’s Continued Rise to Pervasiveness

January 6, 2010 – 5:57 am

Source: Shutterstock (edited)
As the flame of 2009 flickered into the history books, Facebook celebrated its rise to 350 million users and certain dominance in the U.S. social networking market. However, in December, analysts questioned whether or not Facebook was losing its cool as time spent on the popular social network dropped three consecutive months among [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, comscore, Facebook, social media, socialnetwork, twitter | Comments Off

Socialized Media: The Powerful Effects of Online Brand Interaction

November 30, 2009 – 6:33 am

Shutterstock As we’re learning, many updates on Twitter, Facebook and other social networks are actually invitations for answers regarding brands. We’ve also discovered that 44% of users readily share brand-related information with others. And, as action speaks louder than words, 48% of those who came into contact with a brand name on Twitter and 34% on [...]

By brian | Posted in Industry Blogs | Also tagged brand, Business - Marketing, Facebook, social media, socialnetwork, twitter | Comments Off

The Great Social Divide: Twitter, Facebook Traffic Surges, Myspace Fades

October 13, 2009 – 1:03 pm

Source: Shutterstock
Recently, Facebook announced that it had surpassed the 300 million user mark. According to Experian HitWise, Facebook accounted for 58.59 percent of all U.S. visits among a custom category of 155 social networking Web sites in September 2009. This is an interesting stat and I would love for Experian HitWise to send the full [...]

By brian | Posted in Industry Blogs | Also tagged alexa, Business - Marketing, cnn, compete, Facebook, hitwise, Nielsen, social media, stat, traffic, twitter | Comments Off

Revealing the People Defining Social Networks

October 1, 2009 – 5:47 am

Source: Shutterstock
Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.
As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, data, digg, docstoc, Facebook, Flickr, friendfeed, linkedin, mixx, ning, qik, scribd, social media, stats, twitter, Upcoming.org, ustream, yelp, youtube | Comments Off

The State and Future of Communications: An Interview with Kara Swisher

August 16, 2009 – 9:02 am

This week, I was invited to speak at the Girls in Tech event in San Francisco as part of its evening discussing and exploring the nuances and opportunities defining and fueling Journalism 2.0. I’ve supported GIT founder Adriana Gascoigne since the beginning and will always help the chapters that now exist around the world. It’s [...]

By brian | Posted in Industry Blogs | Also tagged book, brian+solis, girls in tech, git, kara+swisher, PR, PR 2.0 - New Communications, public+relations, wall street jounral | Comments Off

Facebook Advertising to Surpass MySpace by 2011

July 9, 2009 – 4:45 pm

MySpace has been losing “face” over the course of the last year. With sliding traffic and attention as well as shifts in management and reductions in staff, MySpace is not only a place for friends, but also a place for skeptics.
According to a Compete.com, Facebook received 122,559,672 unique visits in June 2009 twice that of [...]

By brian | Posted in Industry Blogs | Also tagged ad, advertising, application, Business - Marketing, comscore, emarketer, Facebook, online, social media, spending, twitter, widget | Comments Off

Social Media is Rife with Experts but Starved of Authorities

June 22, 2009 – 7:57 am

Perhaps Lewis Carroll was peering into the looking glass when he wrote “Through the Looking Glass and What Alice Found There.” In it, we were introduced to Tweetle Dum and Tweetle Dee, a curious duo that always shared a fruitful, entertaining, and complementary conversational exchange even though they always agreed to battle each other.
Some suggest [...]

By brian | Posted in Industry Blogs | Also tagged brand, branding, brian+solis, Business - Marketing, communications, customer+service, expert, Facebook, guru, media, New Media University, ning, PR 2.0, PR2.0, social, social media, tweet, twitter | Comments Off

Is Twitter Evolving from the Facebook to the Myspace of Microblogs? Analyzing Twitter trends and demographics

June 4, 2009 – 9:47 pm

When I attended TWTRCON in San Francisco and also the 140 Twitter Conference in Mountain View recently, the intent of businesses was perspicuous. Speakers and attendees were on hand to actively share, inquire, and learn about how to increase visibility, engagement, and brand presence on Twitter and other social networks.
Equally paramount was the division of [...]

By admin | Posted in Industry Blogs | Also tagged 2.0, brian+solis, Business – Marketing, Facebook, media, media 2.0, PR 2.0 - New Communications, social, social media, twitter | Comments Off