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PRSAIcon 2011 Recap: Eight Key Takeaways, From Storytelling to Link Tracking

October 19, 2011 – 7:02 am

Amy Yen, Marketing Specialist, outlines eight key takeaways from the PRSA 2011 International Convention. From storytelling to media training to link tracking, here’s what PR, marketing and C-level execs need to know.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , , , , , , | Comments Off

BW Fun Fact: Business Wire Has Been Adding Multimedia to Press Releases for More Than a Decade

March 14, 2011 – 9:14 am

In 1997, Business Wire introduced the Smart News Release (SNR), which allowed users to embed photos, audio, video and other multimedia into press releases. Not only does multimedia help a press release stand out to reporters or readers, but it also increases the reach of a release in search engines. Although often overlooked, Google Images [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , | Comments Off

Editor’s Corner: Tips for Writing Great Photo Captions

February 28, 2011 – 6:13 am

Editor’s Corner: Having a good caption is just as important as having a good photo. Your picture may be worth a thousand words, but with another sentence or two, you can turn it into something that will really shine.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , | Comments Off

Multimedia Still Makes Better Press Releases

October 21, 2010 – 6:43 am

by Joseph Miller, EON Product Manager, Business Wire Austin Business Wire’s distribution and technology products have evolved considerably throughout the years (we’re celebrating our 50th anniversary next year!). With the advent of Internet distribution and other standards along with prolific creation of digital media such as photos and videos, we’ve been quick to adopt multimedia [...]

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged , , , , , , , | Comments Off

LA-Area Communicators Discuss Video and SEO

September 3, 2010 – 10:17 am

On August 19, Business Wire LA hosted a media breakfast and panel discussion titled “Video & SEO: Best Practices for Effective Marketing & PR” at the Olympic Collection in west Los Angeles. Our expert panel discussed the increasing popularity of online video in brand communications and shared tips with the audience of LA area communicators [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , , , | Comments Off

5 CFOs who are using web video to communicate with investors

August 10, 2010 – 10:00 am

VIDEO is a powerful communications medium that just doesn’t seem to want to take off in the investor relations field — especially not in North America. But a few pioneering Chief Financial Offers are shedding their dull “bean-counter” images and taking their message to the web in moving pictures. In this list we are focusing [...]

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By Dominic Jones | Posted in Articles, Industry Blogs | Also tagged , | Comments Off

Adding Video to Maximize Your Reach and Exposure

July 6, 2010 – 7:36 am

- by Claudia Perez-Bonilla, Client Services Representative, Business Wire/Florida On June 22nd, Business Wire Florida media luncheon attendees were able to partake in a lively discussion with video experts and marketing, PR and corporate communications professionals on the benefits of adding video to press releases to gain visibility and exposure. Hosted by JM Family Enterprises [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , | Comments Off

Reminder: Business Wire Florida Event on Video Tomorrow

June 21, 2010 – 1:17 pm

South Florida-area PR & IR pros, don’t forget about the free Business Wire Florida event tomorrow, “Adding Video to Maximize Your Reach, Exposure & Pick-Up.” Speakers will include Rachel Toole, Sales & Marketing Consultant for MEDIAMobz, Rick Christie, Breaking News Editor for the Palm Beach Post and Doug Perry, Executive Producer for Digital Content for [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , | Comments Off

Business Wire Charlotte Hosts Experts on Using Video

June 21, 2010 – 9:01 am

– by Angela Hayworth, Client Services Representative, Business Wire/Charlotte Business Wire/Charlotte recently hosted back-to-back events in Durham and Charlotte, NC entitled Adding Video to Maximize Your Reach, Exposure & Pick-Up. These events, held on June 16th and June 17th, provided a forum for PR professionals to learn not only why video (and multimedia in general) is important [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , | Comments Off

Upcoming Business Wire Events – June 11 Edition

June 11, 2010 – 10:22 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , , , , , | Comments Off
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