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Monika Maeckle: New Media Career Exemplified by Change Morphs to the Next Stage

November 15, 2011 – 11:13 am

New media careers don’t come to an end, they just morph to the next stage. Vice President of New Media Monika Maeckle leaves Business Wire to launch a strategic communications consultancy in 2012, and to cover the life cycle at the Texas Butterfly Ranch blog.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, media, new media, public relations, Small Business Marketing, social media, web 2.0, Webinars | Comments Off

Business Wire Gives Back: Texas Butterfly Fan Uses Social Media as Monarch Butterfly Ambassador

October 17, 2011 – 10:17 am

Business Wire Gives Back: Monika Maeckle, Texas butterfly ambassador, helps kids understand the Monarch butterfly migration at the San Antonio Botanical Garden’s Amazing Butterflies exhibit.

By Monika Maeckle | Posted in Industry Blogs | Also tagged 50th Anniversary, business wire, Business Wire gives back, BW Gives Back, Monarch butterflies | Comments Off

Importance of Writing Good Headlines Magnified as Attention Spans and Space Decrease

February 3, 2011 – 8:45 am

Writing a Good Headline Has Never Been More Important. Join us for free webinar featuring a veteran newspaper editor and SEO specialist to learn tips on how to make your headline more effective.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Business Wire Events, Education, how-to press release, new media, PR, Press Release, press release 2.0, Press Release Optimization, Press Release Tips, Press Release writing, press releases, social media, Webinars | Comments Off

PR Peeps Poll: 85% say they put hyperlinks in press releases

June 2, 2010 – 9:27 am

PR Peeps Poll suggests 85% use hyperlinks in press releases but our internal audit suggests otherwise.

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Business Wire Polls, hyperlinks in press releases, Polls, PR Peeps poll, Press Release, Press Release Optimization, Press Release Tips, public relations | Comments Off

Viva the Press Release! Social Media Diehard Hails “Traditional” Press Release and Paid Wire Services

May 19, 2010 – 1:54 pm

by Monika Maeckle, Vice President of New Media “I think now, more than ever, traditional press releases matter and that wire services like Business Wire are worth the expense – or rather – the investment.”–Alan Weinkrantz We don’t pretend to be objective about press releases, and indeed a quote from our boss Warren Buffett, seems appropriate here: [...]

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged business wire, how-to press release, Press Release, press release 2.0, Press Release Case Studies, press release distribution, Press Release Tips, public relations, Publicity, social media, social media press release | Comments Off

San Francisco PR Pros Discuss Today’s Global Mobile Social World

April 29, 2010 – 8:26 am

More than 90 PR and IR professionals joined our Business Wire San Francisco media breakfast panel at Autodesk’s Gallery Conference center on Thursday, April 15th, in San Francisco, CA for “Navigating Today’s Global Mobile Social World from a PR Perspective,” an engaging discussion on the state of social media, best practice case studies, trends and [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged AdHocnium, Autodesk, business wire, Business Wire Events, Chris Heuer, David Toole, global mobile, Kimarie Matthews, Maura Ginty, MEDIAmobz, mobile, Ogilvy, Ogilvy 360 Digital Influence, PR, Press Release Optimization, Press Release Tips, public relations, Rachel Polish, social media, Social Media Club, web 2.0, Wells Fargo | Comments Off

How Long Does it Take to Write a Press Release? “Several days,” said half of those polled

March 30, 2009 – 8:57 am

How long does it take to write a press release? Several days, according to a Business Wire 1-Question Poll

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged business wire, how-to press release, new media, PR, pr education, Press Release, press release distribution, Press Release Optimization, Press Release Tips, Press Release writing, press releases, public relations, Publicity, seo, social media, social media press release, Social Media Release | Comments Off

Aristotle on Twitter, Mom Knows Best, and Other Lessons from SXSWi 2009

March 23, 2009 – 5:35 pm

Getting attention in a cluttered content universe was just one hot topic at South by Southwest Interactive this year, and the question, “Do you give good URL?” aimed to address the point in a delightful panel of University of Texas at Austin academics.
Maybe my background as an American Studies graduate from UT predisposed me to this [...]

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged business wire, EON: Enhanced Online News, how-to press release, marketing, media, new media, PR, pr education, Press Release, press release 2.0, Press Release Optimization, Press Release Tips, public relations, Publicity, seo, social media, web 2.0, Web2.0 | Comments Off

Business Wire’s Monika Maeckle in Communicate Magazine

February 27, 2009 – 2:55 pm

Communicate, a UK publication for corporate communications professionals, has a new article on listening to the social media world and managing your reputation. The article includes comments from our own Monika Maeckle, VP, Media Services and Product Strategy, and the voice of Business Wire’s Twitter feed. Lots of great info there for communicators new to social [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged article, business wire, Communicate magazine, interview, social media, web 2.0 | Comments Off

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