January 26, 2012 – 8:21 am
Guest post by Scott Forshay, creator and editor of mobi.luxe. Following him on Twitter @mobiluxe Establishing consumer relationships through mobile marketing, as with any successful, productive relationship, inherently requires a mutual exchange of value. Whether consumers are opting-in for brand communications via SMS or engaging with the brand in a single instance through scanning a [...]
January 24, 2012 – 8:00 am
With the rapid proliferation of web-enabled mobile devices, your target audience is no longer tethered to their desktop computers. Keeping users informed of significant news events via their mobile devices is an essential part of proactive online communication and the newest best practice in investor relations. As of June 2011, consumers now spend more time [...]
By Amy Yen, Marketing Specialist, Business Wire
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Posted in Industry Blogs
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Also tagged Brand2Hand, business wire, mobile alerts, mobile news, Nigel Malkin, Press Release Tips, public relations, SMS, SMS alerts, text alerts, text messages
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December 20, 2011 – 8:00 am
What do companies need to know before deciding whether to go ahead with mobile app development? Media Relations Specialist Shawnee Cohn takes a look.
By Phil Dennison, Senior Marketing Specialist, Business Wire
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Posted in Industry Blogs, Media relations
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Also tagged apps, mobile PR, new media, PR, public relations, social media, tablets, Targeting
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November 7, 2011 – 8:05 am
By Amy Yen, Marketing Specialist, Business Wire Los Angeles BlogWorld Expo is a daunting place to be. There are more than 150 sessions featuring more than 250 speakers over three days, not to mention the fact that the whole place is basically teeming with really smart people with really interesting ideas about absolutely everything. So, [...]
By Amy Yen, Marketing Specialist, Business Wire
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Posted in Industry Blogs
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Also tagged Amber Naslund, Amy Yen, blogging, blogs, BlogWorld, BlogWorld Expo, BlogWorld LA, business wire, BusinessWired, BWELA, Chris Brogan, Dennis Yu, EdgeRank, Facebook, Facebook EdgeRank, ford, Google, Google Panda, google plus, Guy Kawasaki, Jim Farley, new media, Panda, seo, Shane Ketterman, social media, Technorati
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October 29, 2011 – 3:24 pm
I can’t believe that The End of Business as Usual is now officially available. To celebrate, I’d like to share the words of those who helped support its launch. First up is Mark Cuban, someone whom I greatly respect and someone who has shown that vision, passion, hard work and taking risks are the keys [...]
October 25, 2011 – 8:40 am
Media Relations Specialist Shawnee Cohn speaks with George Jones, editor of new electronic publication TabTimes, on tablets and their future in the practice of PR and journalism. 
August 23, 2011 – 9:13 am
Denver area journalists talk pitching, mobile, how media downsizing has changed their jobs, AND the jobs of PR professionals. Note: it’s STILL about the relationship.
By Amy Yen, Marketing Specialist, Business Wire
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Posted in Industry Blogs, Media relations
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Also tagged 5280 Publishing, business wire, Business Wire Events, digital, Editors, Fox31, Gil Asakawa, Greg Nieto, how to pitch media, journalism, KWGN, media relations tips, mobile news, Patrick Doyle, pitching, pitching tips, PR, pr tips, Press Release Tips, public relations, public relations tips, University of Colorado
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August 19, 2011 – 2:36 pm
A weekly compilation of news from around the world of investor relations. Compiled and edited by Pam Agnew, ABC. IR Service Provider of the Week Virtua Research: Developer of the Interactive Analyst Center (IAC), the most advanced module of interactive financials and graphing tools, exportable for investors, customized and controlled by IR professionals. Volatile [...]
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Upcoming events in Phoenix, Charlotte and Pittsburgh cover the bases. Sessions range from tips on staying relevant, minding your mobile manners, and keeping it local for journalists. Registration is open and events are free.
By Amy Yen, Marketing Specialist, Business Wire
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Posted in Industry Blogs, Media relations
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Also tagged Bobby Cherry, business wire, Business Wire Events, Charlotte Observer, Cindi Lash, Cindy Kim, digital etiquette, Eric Frazier, Gina Puppo, hyperlocal, hyperlocal journalism, hyperlocal news, JDA Software, Media Emerging, media event, media events, media tips, Patch.com, pitching, pitching tips, PR, pr tips, Press Release Tips, public relations, Scott Hepburn, Sweickley Herald, Trib Total Media
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